ProductLed Podcast

Brandon Leibowitz runs and operates SEO Optimizer, a digital company that helps small to medium-sized businesses in getting more online traffic and converting them into clients, sales, leads and more. He has the experience and knowledge to help people build their websites by performing SEO (search engine optimization). In today’s chat, Brandon will discuss how to take advantage of someone else’s R...

Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company achieved 10,000 sign-ups in just less than two weeks. These business connoisseurs will also guide us through how we should target the right buyers and celebrate our end-users success—ensuring that there's connectivity between what you're building and wh...

When you reach that prime of triumph, it’s so easy to count the wins, but what we don’t realize is that it takes years of reinvention to get there.  Justin Dignelli and Peter Zawistowicz are the masterminds behind helping MongoDB drive from sales-led to product-led growth. To give you an overview, MongoDB is an open source database platform that is designed to unleash the power of software and dat...

Krish Subramanian, CEO, and Co-founder of the leading subscription and billing software called Chargebee, will be sitting in today’s show to answer that question. Chargebee is a global subscription management platform that automates revenue operations of over 4,500 high-growth subscription-based businesses from startups to enterprises across verticals, including SaaS, eCommerce, e-learning, IoT, P...

Simon Belak is a visionary; he speaks with outstanding clarity and has a true leader's heart. Working with Metabase has sharpened his skill in product leadership, and today he’ll be sharing his line of work with us and walking us through how he can build high leverage teams for his former company, Metabase. Product leadership has become an increasingly important subject in our field. It focuses on...

Justin Bauer is known for his expertise in product analytics. He is always one step ahead in helping companies build better products by amplifying their growth. His primary role as an SVP in Amplitude involves creating teams that establish a deep customer understanding and generate inspired visions to produce unique product experiences that users can enjoy. He’s on the show today to share his insi...

Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how community management principles can support product-led growth. Jeff also discusses how community drives “sales-led growth” and the importance of employee advocacy in the success of a community. MarketMuse, his platform, identifies content quality issue...

Chase Wilson is a PLG specialist who focuses on solving product led-growth issues. Chase has just launched his new company, Flywheel, a platform that helps hasten self-serve revenue by bridging in-product behaviour and marketing tactics. And today, he sits down with us and tackles areas such as improving your range of vision by making effective marketing strategies. He will also discuss the signif...

Alexa Grabell is the co-founder and CEO of Pocus. Pocus  is the Product-Led Sales platform that helps sales teams turn their existing users into high-value customers. Pocus combines customer fit and product usage data into a single source of truth so that sales teams can prioritize the best opportunities and take the right action at the right time… all without relying on their engineering team. Wi...

Jeremy's mission is to help startups with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ startups and translated that into a proven and repeatable process to drive growth in your business. This process has generated over $247 million in tracked revenue from winning onsite tests.  As a professional speaker, he has presented over 1...

Erika Zeigyte is the founder of Prosana and a remote teams & operations expert. She is also a certified Asana partner. Asana is a project & workflow management tool that helps ensure lean work management across all team members. In this episode, Erika shares her expertise in building powerhouse operations inside digital agencies and eComs. She narrates her journey from being a neuroscienti...

Product-Led Podcast has reached its 100th episode! Out of 99 insightful pieces, we countdown to the top 10 most downloaded episodes. Featuring an all-star line-up of guests, we will hear snippets of these throwbacks, and recall the different journeys that upheld the essence of being product-led.  Show Notes: [00:45] #10: Episode 87 - User research and the importance of how users use their products...

Loren Elia is the Director of Product Marketing at Honeybook and an experienced marketer with over ten years of involvement in Product Marketing Management, E-commerce, and Digital Marketing. She is a creative problem solver, and her passion leads to product marketing management (PMM) in technology.  Today we will be sitting down with her as she sends us seven helpful strategies that we can use to...

Alexa Grabell is the co-founder and CEO of Pocus, the first product-led sales platform. Pocus enables sales teams at PLG companies to identify, prioritize, and understand their self-serve users to convert them to high-value customers ultimately. In today’s episode, she will share her knowledge about empowering sales teams with data. She then gives her two cents on what are the common mistakes, ess...

A lot happened in 2021—both good and bad—but today’s episode is all about wins! ProductLed founder and CEO Wes Bush and managing director Ramli John wrap up the year by looking back on some of its highlights. They go through two of the ProductLed Podcast’s most episodes and weigh in on what’s next for the podcast. They also touch on some things from the ProductLed blog, give examples of products t...

Shobhit Chugh is the founder and CEO of Intentional Product Manager, a platform that helps product managers and product leaders fast-track their careers to CPO status. In this episode, he weighs in on the challenges of being a product manager and building a coaching business. He then shares 3 ways to succeed in your career so that you can run the job instead of letting the job run you. He also off...

Andy Boyd is the SVP of Product Management and Growth at Appfire. In this episode, Andy talks about his experiences building successful growth teams. Andy also shares great insights that will help you make the switch to the product-led paradigm.  Show Notes [01:00] Andy’s experiences with IBM and Appfire [04:00] The power of compounding growth [08:15] Building a transparent, open, data-driven cult...

Nathan Wangliao  is the Head of Business Operations at HeadsUp, a tool that helps product-led sales teams identify which customers to focus on, choose the best moments to reach out, and understand how each customer is using their product. In this episode, Nathan dives deep into the 5 key things product-led companies should consider before layering on sales. He also shares his recommendations for t...

Claudia Zúñiga is the manager of customer experience at Jungle Scout, the leading all-in-one platform that helps entrepreneurs sell on Amazon. In this episode, she shares the lessons the company learned during its transition from sales-led to product-led. She also answers questions from the audience, weighing in on different scenarios like what to do if you have a low acquisition-to-activation rat...

Fred Melanson is the co-founder and CEO of Bliinx, the revenue engine for product-led sales. In today’s episode, he weighs in on the role of sales in PLG companies, how Bliinx engages with its users, and the recent shift among salespersons. He also shares some actionable steps for companies that are looking to switch to a product-led sales motion. Show Notes [02:00] Some misconceptions about produ...

Partho Ghosh is the Senior Director of Product and Growth at Hootsuite, the leading social media and marketing dashboard. In this episode, he talks about Hootsuite as a platform and how the company has been structured. He then weighs in on the relation between product-led growth and acquisition, sharing some experiments that Hootsuite has done. He also offers advice on onboarding. Show Notes [02:4...

Lloyed Lobo is the co-founder and president of Boast. AI, a fintech platform that helps companies identify, claim, and finance R&D tax credits and government incentives. In this episode, he shares how the Traction community came to be. He then weighs in on community-led growth and the value of making an impact. He also goes into what Boast. AI has to offer and the different phases of product-l...

Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain misconceptions about growth hacking, and offers leadership advice. Show Notes [01:12] What Pedro learned a...

Jenn Steele is the VP of Marketing at Reprise, a product experience platform for product-led growth. In this episode, she talks about enterprise marketing, the cross-functionality of it, and what a product-led sales motion means. She offers advice to gather more product signals. Show Notes [03:05] Product-led growth versus the freemium model [05:42] How enterprise marketing can tie in with the go-...

Allison Dickin is the Head of User Research at Sprig (formerly UserLeap), an all-in-one product research platform that delivers the 3 key pillars of product research—video interviews, concept testing, and microsurveys. She joins the show to discuss how iterative learning drives website conversions and offers tips so that product-led teams can improve their user research process.  Show Notes [02:08...