ProductLed Podcast

Wes Bush appears in today’s episode to talk about the upcoming Product-Led Growth Certificate™ program. He provides an in-depth overview of the 4-week long program that helps small businesses and large companies transition from sales-led to product-led. He shares the goals of the program, what people can expect each week, and other benefits of joining. Show Notes [01:10] Important dates to take no...

Jon Butterfield is the Head of Growth at Speedinvest, one of Europe’s largest seed-stage investors with over €400m in seed capital. In this episode, he weighs in on the common mistakes that investors and founders make when it comes to product-led growth. He then talks about product-market fit and offers advice on data. Show Notes [04:40] The danger of premature growth [07:00] Get your data right f...

Rachel Obstler is the ​​VP Product at Heap, a digital insights platform that empowers product teams to focus on what matters—building the best products. In this episode, Rachel talks about proactive analytics and why it’s key to delivering a great product experience. She also offers advice on product-led growth, highlighting the importance of effective teamwork and making sure that everyone agrees...

Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. They join Ramli on the show to talk about product-market fit and how customer service is at the heart of a product-led business. They then go through the steps they have taken (and still take) to overc...

Emily Lonetto is the Head of Growth at Voiceflow, a platform that allows anyone to build voice apps without coding. In this episode, she shares insight on user onboarding, offering practical tips to create a memorable onboarding experience, weighing in on some of the common mistakes companies make when it comes to user onboarding. She also talks about Voiceflow’s early days, along with ways to imp...

Andres Glusman is the CEO of DoWhatWorks and used to lead growth at Meetup. In this episode, he joins Andrew on the show to talk about his journey into the growth space. He presents the power of experimentation and optimization, sharing lessons that he learned from his mentors and his own failures. He also offers tips for people who are in management or leadership positions and are looking to be s...

Claudiu Murariu is the co-founder and CEO of InnerTrends, and in this episode, he talks about activation and PLG metrics. He highlights the advantages of working backwards and highlights a big mistake that teams make when it comes to “getting people to the promised land.” He also offers advice and tips for entrepreneurs looking to improve their activation and onboarding process. Show Notes [01:10]...

April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it’s important. She dives into some of the analogies she used in her book to explain how positioning works. She also brings up Clay Christensen's milkshake story to break down the 5 components of positioning. She then answers some of the viewers’ questions, offering practical adv...

Zach Sims is the CEO of Codecademy, an online learning platform that teaches people how to code, along with additional skills they might need to upgrade their careers. In this episode, he walks us through the strategies he and his team used to grow Codecademy to what it is today. He also weighs in on monetization, community-driven growth, and internationalization. Show Notes [01:26] Codecademy’s m...

Momo Ong is the co-founder of HeadsUp—a plug-to-play, end-to-end solution for sales teams to understand and engage their customers. In this episode, Momo shares the insane amount of research they completed before HeadsUp was built, weighing in on the challenges that go-to-market teams face in product-led growth. He also talks about the importance of product usage data and identifies specific metri...

Sean Hurley is the founder and CEO of Pathright, a company that helps marketing teams and startups supercharge their growth. In another episode of the How I Got Here series, Sean talks about the challenges of taking “the next step,” what it’s like to work in marketing and growth, and the subtle differences between the two industries. He also offers advice on hiring and how to harness the power of...

Hiten Shah is the founder of several popular software startups—Crazy Egg, KISSmetrics, and most recently, Nira. In this episode, Hiten talks about FYI and its transition to Nira, weighing in on the importance of access control in the hierarchy of collaboration needs. He also talks about pricing and the emotional aspect of pivoting. Be sure to tune in until the end where Hiten shares great advice f...

Louis Grenier is the founder and host of Everyone Hates Marketers, a popular contrarian marketing podcast that has reached over a million downloads without ads in less than 4 years.  In this episode, Louis weighs in on the importance of radical differentiation in marketing while also explaining the steps you need to take to stand out from the competition, including things like finding a niche and...

Stephanie Cox is the president of Lumavate and host of the Real Marketers podcast. In this episode, she walks us through Lumavate’s journey from being a direct sales-driven company to a product-led one. Stephanie also talks about some of the tools and techniques that Lumavate has applied to find success. Show Notes [01:20] About Lumavate [03:42] The challenges of transitioning from sales-led to pr...

Arpit Choudhury is the founder of Data-led Academy, a go-to place for anybody to learn how to work with data. In this episode, he explains why data is at the heart of being product-led and offers advice on implementation and documentation. He also talks about the different types of technologies and tools that startups should know about and consider investing in.   Show Notes [01:18] What being dat...

Sandhya Hegde is a Partner at Unusual Ventures, an early-stage VC firm that provides funding and comprehensive GTM services to early-stage founders. Sandhya leads enterprise investments at the fund, focused on new-age SaaS, data, and fintech. In this episode, Sandhya chats about the role enterprise fits into product-led growth. She touches on the biggest challenges for PLG companies, and shares he...

Tom Coburn is the co-founder and CEO of Jebbit, a Boston-based startup. The Jebbit platform enables marketers to quickly build beautiful interactive experiences and drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences. During this live session Q&A, Tom will reveal how Jebbit found more success...

Andrea Saez is the Senior Product Marketing Manager at airfocus. airfocus is an easy-to-use prioritization and road mapping software solution that helps teams visualize priorities, build lean roadmaps, collaborate on strategy, and align vision with the whole organization. In this episode, she will talk about creating a product adoption strategy. She will also give tips and recommendations on doing...

Chris Hicken is the Co-Founder and CEO at 'nuffsaid. ‘nuffsaid is a company that builds software that centralizes work apps and prioritizes the messages and tasks that help people focus on the job that matters and be proactive. He sees it as a modern solution to information and communication overload at work as the number of apps and productivity tools onboarded increases. With the help of dozens...

Celebrate the launch of "Product-Led Onboarding," the new book by Ramli John and Wes Bush. In this special bonus episode, learn: The story behind Product-Led Onboarding One common myth about user onboarding BIG prizes you can win during the book launch Learn more about the book at onboardingbook.com You can purchase the book here https://www.amazon.com/dp/1777717701

Sean Ellis and Ethan Garr are the hosts of The Breakout Growth Podcast. In this podcast, they interview CEOs and product, growth, and marketing leaders from the fastest-growing companies in the world. They do this for the listeners to learn from them how to take growth to the next level. In this episode, they will talk about the difference between growth hacking and product-led growth. Show Notes...

Esben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also the Co-Founder and Adviser at Cobalt, a modern application security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service. The goal of this episode is to accelerate learning while trans...

Yuliya Malysh is the Head of Self-service and Growth at Miro. Miro is a fast, free, and simple-to-use online whiteboard built to help you collaborate with others any time, anywhere. She has been with the company since 2013, starting as the Self Service and Data Team Lead. In this episode, Yuliya will talk about how Miro applies product-led growth and how it accelerates its growth.  Show Notes [01:...

Andrew Capland is the Head of Growth at Postscript, focused on driving product adoption and engagement. Postscript is an SMS marketing platform for Shopify stores that allows clients to send campaigns, create automation, and drive new revenue for their store to ensure ROI.  Show Notes [00:53] Who Andrew is [02:58] How to start a growth team from scratch and balancing it with your main job  [05:29]...

Norah Shi is the Growth Analytics Manager, and Eduardo Gomez Ruiz is the UX Research Lead at Miro. Miro is a digital whiteboard that makes collaboration virtually easier. In this episode, the discussion will focus on the guidelines on how analytics and UX Research can give astonishing insights on forming delightful products that customers will love. Show Notes [01:46] What they did before joining...