Product Mastery Now for Product Managers, Leaders, and Innovators

How product managers can get their teams on the same page This podcast is getting a new name—Product Masters Now. The name officially changes in a few weeks, but I want you to know it is coming. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Masters Now. The logo will look the same—just the name is changin...

Powerful actions and mindsets to take product managers to the next level This podcast is getting a new name to better reflect our objective here—helping product managers become product masters. That new name is Product Masters Now.   You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show in your podcast player not as...

How product managers can work backwards to amazing products In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. If your player is like mine that lists podcasts alphabetically, it will be displayed further in your list of subscribed podcasts as the first letter of t...

Four steps for product managers to make an awesome First Time User Experience This podcast is where product leaders and managers become product masters. That has been our purpose from the beginning, and it is why I’m changing the name of the podcast to Product Masters Now.  You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks...

Secrets for working with customers to create products they will love This podcast is getting a new name to better reflect our objective here—helping product managers become product masters. That new name is Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show in your podcast player not as The E...

How product managers can use visual storytelling to make their ideas stand out As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks and it will show in your po...

How product managers can innovate throughout the entire product lifecycle As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming product masters. That new name is Product Masters Now.   You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show in your po...

How product managers can understand and solve their customers’ problems This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now.   You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show in your podcast player no...

The secret sauce product managers need for success This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show up in your podcast player not as The Everyday Innovato...

Insights on roadmaps, metrics, OKRs, and more for product managers It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming—The Everyday Innovator will be renamed to Product Masters Now.   Chief Product Officers (CPOs) have many respon...

How product managers can take an idea to a market-ready product This is fourth in the series on a product management body of knowledge I’m doing every-other-week. We are exploring the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators. If you are unfamiliar with PDMA, they are the longest running volunteer-led prof...

Insights for product managers from an R&D Engineering Director How does an R&D Product Line Director lead the development of products and help to mentor product managers? That’s what I wanted to know when I talked with our guest, Shankar Achanta. He has had a number of engineering product roles at Schweitzer Engineering Laboratories, which designs and manufactures products for the po...

What product managers need to know about the journey from idea to product This is another episode in the series on the product management body of knowledge I’m doing every other week. We are exploring the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators. If you are unfamiliar with PDMA, they are the longest runni...

How product managers can empathize with customers and colleagues in five steps You’ve heard it before, product managers need empathy. One way we talk about empathy in our role is “walking in the customers’ shoes,” meaning that we understand the customer, the problem they need solved, or the job they want done. Indeed, product managers who use empathy wisely are more likely...

What product managers need to know about selecting and managing projects This is the next episode in the series on a product management body of knowledge I’m doing every-other-week. We are exploring the Product Development and Management Association’s (PDMA) guide to the body of knowledge for product managers and innovators. If you are unfamiliar with PDMA, they are the longest running...

Lessons on innovation and product management from the pandemic Dr. Joseph Michelli is a returning guest, having previously brought us insights for creating incredible customer experiences with products and services in episodes 147 and 251. Much has changed in 2020. It is not the year we expected. The adversity has created a need for resilience. Some product managers have responded to the challenge...

The importance of an organizational game plan for product managers I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager. It gave me a framework for integrating what a product manager does, and I have since t...

Tips on driving innovation within organizations for product managers and leaders Our guest says that organizations need pirates. These are the people who make entrepreneurship a legitimate part of the business. They are the innovators and transformers. Pirates design  value propositions and business models that scale.   Our guest’s name is Dr. Tendayi Viki, Associate Partner at Strategyzer,...

Discover the smorgasbord of tools for product managers and innovators This is a little longer introduction than normal and there is a good reason for it, so bear with me for a moment. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I want...

Simple steps product managers can take to become Time Rich Would you like to get more done? Product managers are pulled in many directions, and if you are like others, you struggle to get the most important things done, let along everything you are asked to do.   Our guest knows a lot about this. He was an intrapreneur in large organizations.  He got tired of being “busy” all day and h...

How product managers can create product names that make people smile Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea work and problem solving—creating a product concept that fulfills customers’ unmet needs—then you have valuable insights for the product name. You can be a great brainstorming resource to help Marke...

How product managers can discover customer needs and build the right product I’m often asked by product managers on their journey to product master what books they should read. I have a new one to recommend. It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. It covers:   How to think like a product manager,...

How product managers can increase team performance by understanding Team Dimensions The only thing better than hearing about how an organization improved their product management and innovation capability is sharing it with The Everyday Innovator s! I was talking with Teresa Jurgens-Kowal about innovation culture and she shared some work she recently did with an organization that is building their...

What product managers need to know to build a product into a successful company When I’m working with a group of product managers to help them move towards product mastery, I always ask them to introduce themselves by sharing what they love about product management. Among the numerous answers, in the last year the most frequent response is to create value for customers. Many product managers...

Five behaviors of great product managers and innovators In this discussion we visit two topics—one to help you be more successful personally and another to help your organization be more successful. The first examines five behaviors to be a better innovator. The second is breaking through barriers in your organization that limit innovation and the effectiveness of product managers. Our guest for t...