Product Mastery Now for Product Managers, Leaders, and Innovators

Create change as a storyteller of the future – for product managers Today we are talking about how organizations can better support innovators and improve their innovation capability, taking a systems perspective. The work product managers and leaders do is the life blood of organizations, creating innovations that drive revenue and contribute to a sustainable organization. To help us do thi...

Special Episode From the 2020 Summit This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. Two weeks ago Grant Hunter discussed what is product management. I am sharing this episode now because Steve Johnson, who is also a business partner with Grant, did a masterful job at the Summit, describing the real nature of product management.  As this...

Prepare for the unexpected as a product manager Today we are talking about change. Innovation itself means making change happen. Changes also come from external sources, with the COVID pandemic being an example of a huge cause of change. Our guest, Jonathan Brill, is here to tell us how to survive through and profit from radical change. He was the futurist at HP, making strategy recommendations, a...

The truth about product managers’ common misconceptions Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these key topics.  To help us with this is Grant Hunter, who co-founded with Steve Johnson a peer community and coaching group called Product Growth Leaders. I’ve been a participant in the communit...

How product managers can gain influence, solve problems, and propel their organizations to success What would you do if you were the first product hire in a rapidly growing company? Our guest, Kenton Hansen, was in that position at Roll20 three years ago. The company now has more than 9 million users on its platform, providing the best of tabletop gaming in an online environment. Kenton is now the...

Skills for product managers to deeply understand customers’ problems and goals Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against L...

Learn what sets successful product management teams apart Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the  Study of Product Team Performance. The one for this year was rather different as it reflected on the impact of the COVID Pandemic, which we’ll g...

Tips for product managers to communicate so people remember We are about to have an important discussion on how to communicate in a way that makes people remember what is im portant. That is communicating to influence others and build networks to help you accomplish your product objectives. Helping us do that is our guest, Tina Frey Clements. She believes that a company’s success is directly relat...

A tool to help product managers understand what features customers value Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. If you have to make decisions about what features to include in a new product or the next version of a product, what price to charge for a product, or what the impact on m...

How product managers can use data to understand customers and create value Today we are talking about making better product decisions that create customer value using the data you already have. A PR person contacted me about a company that received the 2021 Products That Count award in the Operate category. The award recognizes products that help product managers and are pushing for better ways to...

Pipeline, Process, and Practice for Product Managers This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator , but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love. A common question I am asked is, How can an organization speed up its product development? One way is what o...

How product managers can succeed in innovation leadership Welcome to the Product Mastery Now podcast. You may know it as The Everyday Innovator , but after seven years of interviews, I have changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love. Our guest today is a 30+ year innovation and technology journalist. He has authore...

A tool to help product managers accomplish more Product improvements and product innovation too frequently suffer from accomplishing less than we want. The urgent is often in the way of the important. If you want to get the important work done more of the time, you’ll find OKRs (objectives and key results) helpful. Also, if you’ve tried OKRs and didn’t like them, this discussion...

How to align your organization and product management team with the voice of your customer In this discussion we address what it means to properly incorporate UX (user experience) into your product work. This is not merely making things look right. This is deeply understanding the user experience that creates greater value, beating competitors and delighting customers. Joining us is Mark Baldino,...

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade   customer engagement platform for retailers. Ajit is an expert in software pricing   and hi...

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly innovate and reli...

How product managers can excel in both supportive and challenging organizational environments In this discussion we share ideas and experiences for getting more benefits from product management and how you can help with that, regardless of whether your organization supports product management or not. To help us with that is someone who has made it happen, increasing the visibility and effectivenes...

How product managers can build great products by focusing on their customers’ unmet needs Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. He founded...

How product managers can benefit from Scrum for joyful, prosperous, and sustainable work The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love.   The 2020 State of Agile Report found that only 5% of organizat...

Principles product managers can use to guide creativity and innovation The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love.   In this episode we discuss the obsessions of everyday innovators, as that is the...

How product managers can prepare for success in a rapidly shifting work environment This podcast will soon be known as Product Mastery Now. The name is changing, but the purpose is the same—helping product leaders and managers become product masters, gaining practical knowledge, influence, and confidence so you’ll create products customers love. The future of work is changing for many people...

How product managers can avoid false beliefs and revive their careers In this episode, instead of me interviewing a guest, I’m being interviewed. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. We both found the discussion very valuable and I’m sharing it with you on this podcast as well.   The...

A framework for product managers to dig deep into their customers’ needs I am changing the name of the podcast to Product Mastery Now. The new name is coming soon.   You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The logo will look the same—just the name is changing.   This episode has t...

Pillars and practices for product managers to deeply understand their customers’ problems I am changing the name of the podcast to Product Mastery Now. The new name is coming soon.   You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The logo will look the same—just the name is changing.   I...

The skills product managers need in a changing environment This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The logo will look the same—just the name is changing.   The role of product manager is shifting, and you can position y...