Product Marketing for You

Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got a framework to fix it. Shannon is a GTM consultant specializing in B2B and B2C tech, working with companies preparing to launch or reposition a product. In this episode she breaks down the message tes...

Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything. Natalie thinks that's exactly the problem - and it's costing you pipeline on launch day. Natalie is Head of Product Marketing and Growth at Navattic and has spent years watching SaaS teams either nail interactive demos or waste time building the wrong thing. She's got...

You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong. Talya has been there. Multiple times. Across multiple companies. And she's got a sharp take on why we treat frameworks like gospel when they should be treated like clay that needs reshaping for you...

Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content — it's that static enablement turns into a black hole. Michele thinks that's exactly the wrong way to build for sales, and she's got a framework to prove it. In this episode she...

Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it. Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she walks through her 30-60-90 day post-launch checkpoint process — what data to walk in with, how to get honest insights out of a room full of pe...

Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down — is a different sport entirely. Sharon is living it right now, and she's got the playbook. Sharon is a PMM leader working at the intersection of fronti...

Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, one executive LinkedIn post at a time. Devin is a content strategist and executive ghostwriter who's worked with leadership teams at Gong, Clari, and b...

If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem. Daria has spent her career building the systems to make sure PMM is never the last one to the party. Daria is a PMM leader who's built launch operations from the ground up across...

Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it. Suz is a PMM leader and former Amazon social media veteran who's run launches ranging from global Prime Day to multi-SKU pricing overhauls. In this episode she breaks down how to build the kind of launch foundation that actually give...

Most PMMs treat creative like a service — hand over the brief, wait for the assets, repeat. Dmitry thinks that's exactly why so many launches fall flat creatively, and he's got a better way. Dmitry is a brand and creative leader who's worked at companies like HubSpot before starting his creative agency, OhSnap! In this episode he pulls back the curtain on what the PMM and creative rela...

Not every launch is a brand new product. Sometimes the biggest growth lever you have is something you already shipped — that nobody's actually using. Collin Mayjack is a PMM at Sybill who inherited exactly that problem. Ask Sybill — a feature that lets you query across all your calls, deals, emails, and CRM data instantly — had about 10% customer adoption when he joined. In this episode Collin wal...

Most messaging breaks down the moment your product portfolio gets complicated. A new acquisition, a new persona, a new product line — and suddenly everyone's telling a slightly different story. Emily Pick has spent her career solving exactly that problem. Emily is a PMM leader currently at Docebo , where she's led messaging and positioning through a rebrand, a major acquisition, and a full...

Most launches go to market on vibes, Slack opinions, and whatever the loudest person in the room believed. Drew Giovannoli has spent his career fixing that — one buyer interview at a time. Drew is the founder of Buried Wins and has run over 1,000 buyer interviews for competitive intelligence and market research. In this episode he walks through his 20-day buyer research plan: how to recruit, what...

Product Marketing for You is for PMMs who are tired of theory and want tactical tools they can actually use tomorrow. Each season tackles 1 macro topic broken into 7-10 bite-sized episodes (15 min or less) with people who do the thing—not just talk about it. This is rebel PMM energy: no jargon, no fluff, no dusty best practices. Just the how-to's you need when everything goes sideways 48 hours...