Product Marketing Adventures

Product marketing is split into two camps. One group relies on safe templates, stock imagery, and generic descriptors that blend right into the background. The other group treats creative storytelling as a strategic muscle, pushing past surface-level benefits to build a genuine, emotional connection with buyers. This episode is about how to break out of that first, stuffy camp and start driving re...

Product marketing is splitting into two groups right now. One group uses AI to move faster and crank out deliverables. The other uses AI to operationalize deep thinking, pressure test positioning, synthesize customer patterns, and build systems that keep working after the launch. This episode is about that second group, and what it looks like when it is done well. Ryan Radcliffe joins me to break...

If you are a startup PMM staring down a category leader, this episode is for you. We use the David and Goliath story as the setup, not to be dramatic, but because it is real. You are not going to outspend the incumbent, and you probably cannot out muscle them on brand. So the question becomes, where is the opening that actually matters? Collin Mayjack joins me to break down how Sybill went head to...

Ever been hit with the classic, “We’re launching next week. Ready? Go.” moment? In this episode, we talk about why that scramble happens, what it costs, and how the best product marketing teams avoid it by getting clear on success, ownership, and the difference between a release and a real launch. Doug Kimball joins me for a practical conversation on one of the biggest moves a PMM can make: rebuil...

Your company has outgrown the thing it is known for, but the market has not caught up yet. New launches land like add-ons instead of the next chapter, and suddenly you are trying to scale a bigger story with old positioning. In this episode, we talk about what it actually takes to evolve brand perception as your product expands. Wade Burrell joins me to break it down. Wade has 15 years of experien...

Most adoption problems are not product problems. They are behavior change problems. In this episode, we dig into status quo bias and why customers often stick with what they know, even when your product is clearly better. If you have ever struggled to get users to switch, upgrade, or adopt a new workflow, this will feel very familiar. Keith Blazek joins me to break down how to drive adoption at sc...

Everyone seems to be talking about community right now, but what does it actually take to build one that people want to be part of? In this episode, Cara Gravett joins us to unpack why community matters more than ever in a landscape full of polished, AI-generated noise, and why belonging can be far more powerful than attention. Cara brings deep experience from Expedia, where she worked across prod...

If you spent any time on Twitter or LinkedIn in December 2025, you probably saw Granola Crunched everywhere. In this episode, Jack Cully joins me to break down how Granola turned a familiar year-in-review format into a deeply shareable campaign that spread fast across tech workers and generated millions of organic impressions. Jack is part of the team behind Granola, the AI meeting notes tool peop...

Sales enablement only looks like a messaging problem from a distance. Up close, it’s usually a systems problem. No clear strategy, no feedback loop, and training that happens once, then disappears. In this episode, Michele Nieberding, currently head of product marketing at Optiversal, breaks down how she transformed sales enablement during her time at Treasure Data by starting with diagnosis, not...

You know the Slack message. “Hey, do we have a battle card for this competitor?” And you don’t, because it’s the 50th new name you’ve heard this year. In this episode, we talk about why competitive intelligence programs don’t fall apart from lack of effort. They fall apart because the problem is infinite, and scale becomes the real challenge. I’m joined by Mindy Regnell, an award-winning product m...

Platform repositioning is messy. You’re changing how the market understands you, how customers experience value, and how internal teams talk about the product. In this episode, I sit down with Jameelah Calhoun, VP of Market Strategy at Forter, to unpack what it really takes to reposition a platform when the pressure is high and the stakes are real. Jameelah shares what repositioning looked like at...

Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Emily Pick shares how she used AI agents to run a multi-layered messaging gap analysis in just two hours, turning what normally takes weeks into a repeatable process. The big lesson is not magic prompts. It is getting clear on inputs f...

Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise externally. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how Atlassian thinks about launch tiers and how PMMs can use tiering to align teams, set expectations, and s...

Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. We are all experts at crafting messaging and launching products, but translating that work into business results that leadership can see and believe in is where so many PMMs get stuck. Today, we're talking about how to de...

You're tweaking resume bullets at midnight and second-guessing every word whilst everyone else on LinkedIn seems to have the perfect career story. Here's the brutal truth: most PMMs never get real feedback on their resume, messaging, or career direction. We're all just guessing what hiring managers care about and whether our stories actually land. That guessing ends today as we kick off the PMM Su...

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive patience. If you don't sell your vision, your project gets cut or starved of support before it ever has a chance to shine. That's the reality for PMMs inside big organisations, where the work isn't just a...

Remember when Netflix was just a DVD-by-mail rental service? Or when Apple only sold computers? Every giant brand started with a single, simple product story, but once you expand with more offerings, the narrative gets messy fast. Most PMMs face this brutal reality: you've built something genuinely valuable that solves multiple problems, but explaining it without confusing everyone feels impossibl...

Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel faced at Goldcast when shifting from "just a webinar tool" to owning the full video platform story. Anand joins us as Senior Director of Product Marketing at Goldcast, having built PMM functions from scratch at four different companies a...

Launching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and you've got to earn trust from scratch. Natalie Marcotullio joins us as a rising star in product marketing at Navattic and two-time solo marketer for early-stage SaaS startups who's mastered wearing every hat whilst delivering results....

We all talk about customer obsession, but here's where most PMMs fall short: workload. We carry so much ownership that carving out time for true customer insight feels impossible, yet without it, your ICP is a guess and your go-to-market strategy rests on hope instead of evidence. Today, we're unpacking how to stop talking about customer obsession and start building a voice of customer system that...

Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strategy, insight, and impact, yet we're often the best-kept secret in our own organizations. Today I'm sharing insights from my conversation with Hattie, PMM founder of productmarketers.com. By her twenties, she'd built and exited her own...

Moving upmarket to Fortune 1000 accounts isn't just about great products—it's about building trust with complex buying committees. Kevin Gough joins us as one of the most creative problem solvers in product marketing, from launching Google Cloud products to leading category-defining efforts at Okta, Asana, and Grammarly. Today he's sharing how he built trust strategies that opened enterprise doors...

What happens when the market shifts or your product evolves so dramatically that your positioning story no longer fits? Today we're exploring one of the boldest moves a PMM can make—shaping or even creating an entire market category. Whether you're redefining your space, staking a claim in an emerging category, or building one from scratch, this is where strategy, narrative, and business collide i...

Most PMMs pride themselves on being customer obsessed, but there's another critical audience we often overlook—our own sales teams. If you want your product to win in the market, you have to win over the people taking it to market. Today we're exploring how to move beyond handing off enablement decks to truly influencing how your sales team operates, transforming them from order-takers into strate...

Most PMMs don't track customer lifetime value, but we absolutely should. When you understand CLV, every trade-off becomes crystal clear—you know exactly where to focus your energy and can shape strategies around what actually retains your best customers.  Today we're diving into how Visa built their lifecycle marketing practice from scratch, turning one-and-done transactions into proper repeat eng...