Product Market Fitness

In this conversation, we talked about:  (2:30) What we’d do if we weren’t marketers (trigger warning for pilots) (6:20) What is Rudderstack? (11:10) How to train your team to create content for you (15:05) Content creation process guaranteed to resonate with customers (23:33) “Greatest hits” start working just as you’re tired of them (25:12) How to grow a brick & mortar business (31:30) How Eric w...

Topics in our conversation include:  (1:36) The best content each of us has ever created (5:19) How we generated millions after previous content failures  (9:30) How to establish messaging that will let your content close (17:05) Real, local companies who are driving $$$ thru content (20:33) Have you Heard? Clickup + Henry Belcaster Links & Resources:  “The Stain” horror Film Trailer Small Home Bi...

On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business. Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. Th...

On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells. Ad mentioned on the show: WATCH HERE The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...

On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again.  The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism . This is a public episode. If you would like to discuss this with other subscrib...

On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so. The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeare...

On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not. hint: it’s not just “leads” The post I Need Leads…NOW! appeared first on Digitalism . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor. From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companie...

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads. For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz . The post How to Create Organic Conte...

On this episode, Adam talks about the concept of Deep Work , how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow. The post Deep Work for Sales appeared first on Digitalism . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visi...

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business. On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to...

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience. The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism . This is a public episode. If yo...

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.  Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowin...

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.  1. write down your companies values or pillars of truth  2. identify the "channels" where your customers spend their time  3. brainstorm creative create to create episodic content for each channel 4. deploy and scale via organic outreach, paid media, influencers, e...

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run.  4 steps to building a strategy:  Identify who your customer is and what they desire Determine where your customer is spending their attention Foster creative ideas to engage with your customer Def...

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results. David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and of...

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company.  John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses.  This i...

Status is often talked about in a negative light.  However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.  This is a public episode. If you would like to discuss this with other subscribers or get acc...

Personas tend to be an ambiguous term with  On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition . Brian discusses how Ambition is using content to attract raving fans for their business.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Content is hard for small or startup B2B companies.  On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses.  "The Riches are in the Niches"  Rob's Website  The UnFederated Podcast       This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness