Product Market Fitness

Today’s episode is with Garrett Bastianelli — owner, head coach, and GM at CrossFit Prevail. We talk about his journey from military service to gym ownership, the realities of running a CrossFit affiliate, and how he’s balancing coaching, business, and personal fitness. He shares how his military background shaped his leadership and adaptability, the origin story of CrossFit Prevail (spoiler: it s...

Cameron White didn’t buy Impact Fitness Co. to chase clout. She did it to create real change for real people — and that starts with redefining what success in fitness actually looks like. In this episode, we cover: * How Cameron defines and obsesses over impact * Her shift from chasing athlete outcomes to helping people move better and feel stronger * Building a world-class team around her skillse...

Carrie McClenaghan isn’t just building AI content at Whoop. She’s also hammering training sessions and coaching at one of the fittest gyms in South Carolina—Reaction Fitness Collective. And she gets to do all of this because she specifically designed her work life to match and enable her fitness pursuits. In this episode, we discuss: * How Carrie prioritized her lifestyle goals before choosing her...

Got an incredible episode for you this week. I’ve known this week’s guest, Jacob Farley, since 2009. In the summer of 2013, we were in a wedding together. He shared during that time that he had cancer and was going to be losing his leg. What follows is a story of perseverance, incredible struggle and loss, adaptation, and the determination to never give up even when everything was stacked against...

This week, I sat down with Amy Fryt—owner of Reaction Fitness Collective in Greenville, SC. Amy’s story starts with competitive gymnastics and winds through years of collegiate athletics, competitive crossfit, and entrepreneurship. Eventually, she took the leap into gym ownership—and she hasn’t looked back. We talked about how she’s building a gym culture that doesn’t just produce fit people, but...

Builders push hard. We set goals. We chase them. We optimize inputs, refine outputs, and obsess over getting to the next level. But sometimes, that obsession can backfire. This week, I’m sharing a solo episode about a lesson that’s been changing how I operate in both business and fitness: letting go of control. Not quitting. Not being passive. But learning to yield, especially when you're doing ev...

Jantzen Raymond has done what a lot of people dream about — he’s built a career in sports. But not as an athlete. Jantzen started his sports career at Nike , worked his way into a full-time role, made a leap to the NCAA , and is now at NoCap Sports — a startup connecting athletes and brands. What stands out is not just the impressive resume — it’s how he did it. Quietly. Strategically. Without cut...

Richard Hernandez was living the resume dream. MIT. Yale. Fast-moving startups. Big exits. But at the height of his career, he felt broken. Spiritually flatlined. Physically drained. Emotionally spent. So he did the unthinkable…he slowed down. Not to rest, but to rebuild. And in the process, he developed real mental toughness. Inspired by David Goggins, Richard set out on a mission to forge mental...

Before he was a coach, Daniel Sterling was just trying to get in shape. He was a frustrated high schooler carrying too much weight mentally and physically. So he made a change. And over time, he transformed not just his body, but his career. Now Daniel coaches athletes across the country, helping busy professionals and competitive CrossFitters alike get stronger, leaner, and more focused. In this...

Most of us think of community as a “nice to have.” Maybe you join a group workout. Maybe you show up to a co-working spot once in a while. But deep down you believe that’s all soft emo stuff. Business and fitness building happens alone in the trenches. If that’s you… you’re wrong. I mean, I agree with you. But the data tells us otherwise. In this week’s solo episode, I walk through the science beh...

Earnest Sweat didn’t just leave a finance job—he left a winning seat on Wall Street to build something that mattered more to him. As a Venture Capitalist and Podcaster, Earnest is now focused on building the infrastructure to help others thrive. We talk about how he: * Got into venture capital with a real purpose * Learned to listen to his body and pivot away from burnout * Thinks about building b...

Some people think focus means “do less.”It doesn't. Focus means doing only what matters most, relentlessly. When you are focused, you may find yourself doing more than you ever did before. But all the effort is channeled to a goal. I’ve been experimenting with this in every part of my life lately: * In business, I trimmed our offerings, doubled down on media, and saw our pipeline grow. * In fitnes...

Before Bill Martin was training 1,400 youth athletes…He was building a soccer club out of his car. Nights and weekends. No full-time staff. Just passion and persistence. Fast forward 25 years: * Furman United is one of South Carolina’s top youth clubs * Bill became a state mountain biking champion at 50 * And he’s using fitness to lead with integrity In this episode, we talk about:✅ The 10-year g...

My nutrition is a war zone right now. Some weeks, I’m locked in—hitting macros, stacking momentum. Then I’ll have a day where I forget to eat enough protein and binge on carbs. I tell myself it’s not a big deal.“Just an off day.” But it is. Those days break the chain. They don’t just slow progress—they reverse compounding. James Clear put it best: “If you get 1% better each day for a year, you’ll...

Cody Gingerich walked away from a stable career in traditional physical therapy to build something he actually believed in. No guarantees. No fallback plan. Just conviction and a pull-up bar obsession. He left the safe path to build a business that aligned with how he trains, thinks, and helps people get better. The kind of place where athletes stay in the game instead of getting sidelined by brok...

As a Builder, I crave a clear path. A career guide. A checklist. A guarantee my family and I are taken care of — forever. But that kind of path doesn’t exist for people like us. The reason many of us start companies, work for ourselves, or chase wild fitness goals is simple:We’re not wired to follow prescriptions. We were never going to stay on the safe road. And we’re not alone. History Is Full o...

Most founders treat fitness like a luxury. Tom Rowland treated it like rent was due on his lungs . Before he was a media entrepreneur, Tom was guiding fishing trips 300+ days a year in the brutal heat of Key West. If he couldn’t perform physically, he didn’t get paid. So he trained. Hard. In this episode, we cover how Tom: * Turned his endurance into a revenue engine * Built one of the most respec...

Our inaugural episode! For this introductory episode, Adam and Producer Jonny discuss: * How to balance building a business and fitness * Jonny’s story of losing 75 pounds * How listeners can get involved with the PMF community * Preview of guests coming soon Available on all your favorite podcast platforms. Here are 3 highlights from this week’s episode… :30 overview of Product Market Fitness How...

Welcome to Product Market Fitness It’s about three things: * Product – what people are building and how they made it not suck * Market – how they’re getting it to grow without lighting cash on fire * Fitness – how they stay in shape while doing all of the above It’s not “hustle culture.”It’s not “optimize your life.”It’s just real convos with founders, marketers, and operators who are in it. Some...

How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles.  visit adamsletter.beehiiv.com for the full issue!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line.     To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo   This is a public episode. If you would like to discuss this with other subscribers or get access to bonu...