Product Chats Podcast

"If your salespeople are asking for discounts that are too big or too often, then your product team hasn't given sales the tools, knowledge and confidence they need to win deals at the right price." - Mark Stiving. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecc...

In this episode, Jennifer Romanowski, senior product manager at FordDirect, explains how training with Pragmatic Institute revolutionized her approach to product management. The host Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Jennifer about how she introduced Pragmatic training to FordDirect and the big changes it influenced at the company. "I completed the pragmatic co...

There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a "yes" and what deserves a "no." The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viabil...

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, Paul Young, an instructor at Pragmatic Institute, have a fun and light conversation about the products that have had a positive impact on their life. They dive into side discussions about how products can solve important and relevant problems but create new problems in the process. They also sprinkle in tips and tricks on how to create pr...

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers. Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between...

The term "NIHITO" or "nothing interesting happens in the office" promotes getting outside the comfort of your office and speaking with customers directly, but that certainly can't be the only way to get good market data, can it? Especially in the time of Covid-19, what else can product professionals tap into in order to compile this type of data? Former Pragmatic instructor and SVP of customer ope...

As we some states return to normal, most businesses have made the transition to working remotely. On this classic episode of Pragmatic Live, learn more about how to make this transition successfully. Jeremy Horn, VP global head of product management with Cognizant , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how Covid-19 has affected his career and how he...

How do you create innovative and solution driven product teams?  How do you create a culture and environment that hums with creativity?  Those questions are filled with buzz words we all know well, but in this episode, we get into how it's actually done. Oji Udezue, chief product officer for Parsable, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, t...

What do companies like Humana, Uber and Farmers Insurance have in common?  They can see into the future. How do they do this?  Always-on consumer data. Nis Frome, cofounder and VP of product at Feedback Loop, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how this type of data can provide live foresight as opposed to insight into past eve...

Flashback Friday's - Why do we do this?  Over years worth of content, there are times where previous episodes contain useful information that valuable enough to revisit. Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who i...

"Gender pay gap", "glass ceiling", we've all heard the terms and know that the issue exists, but how do you quantify the data and take practical actions in closing the gap. Jane Morgan, technology marketing consultant and founder of Gendelity, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss the facts of not only the gender pay gap, but inc...

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles. Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discus...

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy , a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from be...

What does it mean to be part of the product-led movement, and what does it take to transition into a product-first strategy? Wes Bush, founder and CEO of Product-Led and author of best seller "Product-Led Growth: How To Build a Product That Sells Itself." , joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to get to the core of what the product led mov...

It can be viewed simply, but the complexities within the relationship between product owner and product manager exist.  In this special episode of Pragmatic Live, we take your questions on the matter and discuss with one of the foremost experts in the industry. Dave West, CEO and product owner with scrum.org, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Inst...

We think we know our customers, but do we really know how to listen? On this episode of Pragmatic Live, SVP for Cerner Corporation, Darrell Johnson, joins our guest host Cali Frisbie, content and social strategist for Pragmatic Institute, to discuss effective customer listening and how to effectively translate it into understanding what customers today really want.

* This episode of Pragmatic Live was captured during our recent Product Chat How do you get inside someone's head to truly understand what they need?  Well, until that technology exists, there are steps you can take to get close when it comes to your marketing efforts. In this episode of Pragmatic Live, COO Greg Bond and CEO Erik Wolf of Estound join our own Georgina Donahue to discuss the crucial...

The "Internet of Things" is a common term, but do you really understand what it is and why it’s important? This week, we take a look back at an excellent breakdown of what this term really means and more. Daniel Elizalde , IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect r...

The current pandemic has challenged, and pushed product professionals around the globe to think differently.  One of the biggest questions that we have to answer is - how has the current state of business transformed the problems that users are facing and what product offerings should we roll out to address those needs? Mike Mace, VP of market strategy with UserTesting joins our host Rebecca Kalog...

Listen to Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021. The two experts shared their best advice for leveraging your organization’s design resources to work more strategically toward a succ...

How should design and product management team up on the journey to successful products? Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one half of the team behind Pragmatic Institute’s upcoming design practice , take away next steps for creating more user-friendly products, and hear all about our exciting new course Design .

“I think that storytelling is the key to marketing” - Martin Aguinis How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results. From utilizing your...

“Community” is a word we hear plenty when online and they exist for many different groups, but how can product groups utilize them effectively? Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, is joined by the director of product management with Higher Logic, Kate Cologna, to discuss community, but more specifically how community can be effectively leveraged and enjo...

Survey burnout is real.  Organizations are always looking for more insight from their customers and users, but there are a few things that make the Pragmatic Institute Annual Survey truly unique and beneficial to those who participate.  The data uncovered is even more valuable during a year in which we've experienced a constant change in the workplace. In this episode of Pragmatic Live, Cali Frisb...

Data is changing the way we do business. But how is it changing product marketing? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilize...