Product Chats Podcast

We're throwing it waaay back to 2019 if you want to listen to one of our most popular episodes to date.  While the conversation was a couple years ago, the information remains incredibly relevant.    Netflix is one of the biggest, most recognizable names in the world, and it’s one of the biggest, most recognizable names in data science. But what does that really mean to be a data scientist in a bi...

A throwback this week because we want to end the year thinking about how to grow product teams in 2022. First step: Interviews.  The wrong hire can negatively affect the entire department and the product long into the future, so getting the right people for the job is critical. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Paul Young, about Product Ma...

"How many buyer personas should you have?” This is the most common question companies ask when refining or starting their first persona project. In this episode, Rebecca Kalogeris, VP of marketing at Pragmatic Institute, asks Adrienne Barnes, founder of Best Buyer Persona, that question. And she answers. This conversation is all about buyer personas including, how to research, how to create meanin...

Customer success isn't just a department, especially in subscription businesses. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, senior VP of customer operations at Houghton Mifflin Harcourt, who explains why companies have to earn their customers business on a regular basis and how to do it. They discuss that even know the product team under...

How often should you conduct market visits? What data should you gather? And, where does discovery fit within the product roadmap cycle? This episode is a recording from the latest Product Chat featuring Ted Best, senior vice president of product at Offerpad. During his expert presentation, he answers these common market visit questions and explain how to implement a continuous discovery strategy....

There isn't just one type of buyer's journey, there are three: trust journey, relationship journey and analytical journey. During this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing expert Mark Stiving, chief pricing educator at Impact Pricing. Not only does he explore the three types of buyer's journeys in-depth, but he also gives listeners the one questio...

“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan.  Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘valu...

(This episode was recorded during our recent Product Chat)   During this episode, Lindsay Hunt, director of product at TaskRabbit shares insights on customer and revenue retention and how to build products and services that keep your market coming back. She teaches how to navigate when you have two users in a marketplace, strategic angles to entice and delight customers and opportunities for reven...

This episode is for anyone trying to figure out how to leverage storytelling in their role as a product manager or product marketer. The VP of marketing for Pragmatic Institute and host, Rebecca Kalogeris, interviews Matthew Woodgett, founder and CEO of Go Narrative who explains that a story isn't an artifact or finished product like a book or movie, but instead, using is a way of communicating. H...

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Erin Neal Enterprise Account Executive at Klue. Erin explains how to systematically approach objections to win customers who are talking with the sales team. The approach taught in this episode shows how to be collaborative rather than combative when approaching objections. Erin and Rebecca also cover how to provide...

Mark Miller and Ted Vaugh, authors of Culture Built My Brand: The secret to winning more customers through company culture, join Rebecca Kalogaris, VP of marketing at Pragmatic Institute to talk about the intersection of culture and brand. They outline the 5 pillars of the brand, which include culture, products and services, the story of the company, user experiences and identity. They also explor...

Rebecca Kalogeris, VP of marketing for Pragmatic Institute and Cindy Cruzado, certified instructor at Pragmatic Institute, discuss how to build a company culture that is healthy and creative especially in remote and hybrid working environments. Cynthia shares how to make disagreement comfortable and common as a way to support different ideas. They both agree that having fun along the way supports...

(This episode of Pragmatic Live was captured during our recent Product Chat session) How do product pros deliver innovative solutions to users, leverage technology and develop tactical plans without a prior blueprint or example to follow? Ebony Shears, VP of product at Forbes, to the Product Chat shared how she gains team enthusiasm and buy-in, and how she determines what opportunities are worth p...

In this episode, Andrew Wale, the chief revenue officer at Twintag, meets with Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how to use a great product as a vehicle to engage with customers and enhance their experience. He explains how to give customers information when they need it and in a user-friendly format with tools like QR codes. When customers have to navigate rob...

We are going to be a product excellence team, so how do we measure how effective we are?" - Sherwin Damdar Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Sherwin Damdar, director of product management and innovation at Garlock, and he shares how he uses the sales of differentiated products to measure his teams' success. He says that differentiated products must meet three cr...

(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars)   Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no.   While many mediums facilitate customer engagement, this work only results in tactical, user-level augm...

What a wonderful time to be product marketing, and Pragmatic instructor, Rich Nutinsky, explains why in this episode hosted by Rebecca Kalogeris, VP of marketing for Pragmatic Institute. They discuss how the world of product management has evolved because of new technology and refined approaches to customer research. Rich also shares his own experiences as a product professional and how product tr...

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Dr. Nancy Li, director of product, mentor and YouTuber. In this episode, Nancy gives all the details on her powerful story and some amazing tips on climbing to the top of the product industry, from worker-bee to director and beyond. Dr. Nancy has mentored more than 100 professionals to break through in product management, check...

"Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead." - Charlotte Bohnett Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what q...

This episode was captured during our recent Product Chat series.   We were recently joined by Kimberly Hicks, former vice president of product, games and interactive for The Walt Disney Company. She shared her approach to improving user experience and developing an effective digital strategy.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Leidy Klotz, author of Subtract: The Untapped Science of Less. He encourages people to fight their instinct to add to projects, products and to-do lists as a way to display competence. Instead, Leidy teaches listeners how to add value to life and work through subtraction. The muscle for adding is strong for most people but subt...

Listen in to our recent Product Chat with Oji Udezue, chief product officer at Parsable, as he discusses his experience and shares fundamental product systems that can accelerate your path to achieving repeatable, consistent innovation for your organization.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diana Richardson, technical product manager at Core Logic, explore the challenges that immerge with team and culture during an acquisition. Diana experienced acquisitions during her career and she shares how to navigate the uncertainty during the early stages of acquisition and how to spot opportunities rather than worry about "what i...

During the upcoming holiday, allow us to be your guide for some excellent product listening. We look back at one of our most popular episodes featuring David Meerman Scott. What does neuroscience and selfies have in common?  They help create "fandom". Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is...

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about...