Product Chats Podcast

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that's not fair.   Their behavior is a direct reflection of what we hire them to do.    Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more...

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye.  In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a...

In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we a...

The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it. Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy. In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and...

In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years' experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now!   Have another topic you'd like to hear on our podcast or a story to share? Email experts@pragmaticmarketing.com.

ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report's author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes. To download a free copy of the report, visit productplan.com/report .

In this podcast, Diane Pierson, long-time product executive, startup founder and Pragmatic Marketing instructor, shares the common trends and concerns she's hearing about from product teams today. She also shares with us her 4 big predictions about what the future holds. Listen now! Got a topic you'd like to hear explored on an upcoming episode? Send it to experts@pragmaticmarketing.com .

In this episode of PragmaticLive, Mark Stiving interviews our very own vice president of marketing, Rebecca Kalogeris about her team's recent website redesign project and the lessons learned on their way to trying to build a market focused website. Got a burning question you want answered or a topic you want explored on an upcoming podcast? Send an email to experts@pragmaticmarketing.com. Feedback...

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss wh...

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness...

Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market...

Jon Manning, the head of pricing and value analytics at caresales.com.au , joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes. You may contact Jon at PricingProphets.com .  

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art. Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and techno...

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now. Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark S...

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site. To learn more about increasing your website traffic, download the eBook at  https://connexdigitalmarketing.com/ .

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively. Got a pricing issue you could use Mark’s help with? Reach out to...

What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers. You can contact...

The coach is in and in this episode he’s working with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. They talk competitive pricing, packaging and value based models. Listen now. Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode , continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast . Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events. You can contact Troy at sportsta...

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model. Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https:/...

How do technology and professional services relate to each other? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses how to merge the two with Dan Morris, a senior partner and managing director at Morris + D’angelo. Dan is also the founder of Verasage Institute and is an expert in value creation for professional services. Learn more from Dan at cpadudes.com and connect with h...