Product Chats Podcast

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions). What if everything you think you know about your market is wrong? That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct. View the recording from our April...

In this week’s episode of PragmaticLive, Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses. Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmatic...

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences. Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses  today!

In this week’s episode of PragmaticLive, Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.   Make sure to check out Ed's talk show The Soul of Enterprise , for more great content. Have a...

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk , Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively. Have a topic suggestion or a question you would like answered?  Submit them to experts@pragmaticmarketing.com  or use the hashtag #askpragmatic on Twitter. Check out ou...

* This podcast was captured during our recent webinar (The Key to Building Better Products). It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are look...

Is launching a freemium model effective for customer acquisition? In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are. Have a topic suggestion or a question you would like answered?  Submit them to e...

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more. If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com  or submit on twitter using the hashtag #askpragmat...

Do you know what separates the two?  In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products. Ready for an in-depth look at how to work most effectively with a UX design team?  Check out our brand ne...

Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value. In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segment...

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018). The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. In this episode of PragmaticLive, Kirsten Butzow, a Prag...

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS). In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negative...

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy? In this episode of PragmaticLive, Rebecca Kalogeris, our vic...

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.   Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident...

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product...

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now! Got a topic you'd like us to cover...

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now. Have a question for our team? Email experts@pragmaticmarketing.com

When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that f...

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.   Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com .

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers.  Rod Griffith, president of MarketReach, Inc., discusses: An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles Ho...

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way. Want to know about Mark’s story? Reach out to him at mstiving@pragmaticmarketing.com or visit his blog at pragmaticpricing.com.