Product Chats Podcast

“I think that storytelling is the key to marketing” - Martin Aguinis How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results. From utilizing your...

Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and ho...

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a univers...

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved? Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story....

  From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks abo...

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available? Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from...

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos.  Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they?  Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, c...

How valuable are digital asynchronous events? Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness. Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

How are financial institutions using data and data science to create better products and offer better services for their customers? Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. B...

Many companies today focus on creating a product and then finding their market, but is that the best way to go? Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market res...

How well does your team communicate? How well do you collaborate? Are you sure? Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over e...

How to Launch and Grow a Subscription Business Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master.    Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three reven...

It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the ex...

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the yea...

  Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing emp...

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future? Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did o...

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers wi...

* This podcast was captured during our recent webinar We all want our products to be profitable, right? Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success? In this webinar, Er...

How do you retain and grow your customers and your revenue when big changes come to your company? Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you g...

Dave Daniels, VP of customer success at Pragmatic Institute, dives into the Pragmatic Labs, a series of private 1-day workshopping sessions that teaches a company’s team how to solve a specific problem or prepare for a specific product. Labs are a great way to jumpstart the Pragmatic Framework in your business. Your team works on your problems and your products with one of our experts. We’ll guide...

What do successful product marketers wish they’d learned at the start of their careers? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming cu...

Data is changing the way we do business. But how is it changing the way we do product marketing. Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses hav...

You’ve probably heard that news that we’ve launched a new, practical data science curriculum to train data enthusiasts to possess the in-demand skills they need to take on the future. But what does that really mean? Eddie Gordon, courseware designer at Pragmatic Institute, is joined by Don Fox, leading data science instructor for our new curriculum to discuss the prevalence of data and the importa...

Content is an essential part of business. But are you doing the most with it? Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and...