Product Chats Podcast

How do you create and launch a successful subscription model in the climate created by Covid-19?   Retention, Retention, Retention. In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Kathleen Greenler Sexton, CEO and publisher of Subscription Insider, to discuss what organizations need to know in order to create a thriving subscription model...

* The episode of Pragmatic Live was captured during our recent Product Chat series.  Join us each and every Tuesday for new and relevant topics delivered live. We are all experiencing new challenges professionally during this unprecedented time, but the question remains, how do you conduct market research while operating within this new "normal"? In this episode of Pragmatic Live, Paul Young and A...

With the approaching launch of the anticipated Pragmatic Alumni Community or (PAC), we check in with the architect of the PAC, Georgina Cannie, and our own VP of marketing, Rebecca Kalogeris; As they discuss what to expect when you first join the PAC and how community founders and ambassadors are already building one of the best online communities around.  

*This episode was recorded during our recent live webinar. During this unprecedented global event, we are seeing varied responses from organizations both in product and service sectors. How do you achieve a fast, go-to-market response in this situation? Well on this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Gretchen Hover, co-founder and ma...

*This episode was recorded during our recent live AMA. We love connecting with the product community, so recently we had our inaugural, live AMA. On this episode of Pragmatic Live, our very own Paul Young, Pragmatic Institute instructor, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss all things product and answers guest questions live. Join us each Friday for additiona...

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?   Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this ep...

How do you effectively implement a portfolio based messaging strategy?  On this episode of Pragmatic Live, Div Manickam, director of portfolio messaging at Dell Boomi, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss Dell Boomi's journey into implementation of their portfolio messaging and the challenges encountered along the way.

How do you use your product to more effectively reach the end user?  Do free trials really work?  On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.

DAZN is one of the largest, fastest-growing global sports streaming services on the market and behind that success is many hardworking teams all over the globe. In this episode of Pragmatic Live, Johnathan Lucky, scrum master and all around product guru, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss how he brings global teams together and strategies to deal with the...

Ever wondered how Facebook approaches product marketing? We did too, that's why on this episode of Pragmatic Live, Aneri Shah, product marketing manager for Facebook, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute. Aneri discusses her approach to product marketing and the methods she uses to drive success for the most dominant force in social media.

Do you have product marketers in your organization? Do you know what they do from day to day? Josh Gosliner, senior director of market strategy at Juvo, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute, in this episode of the Pragmatic Live podcast to dive into just this - what product marketing is, what a product marketer does, and why it’s important to your organization.   

Have you made the decision to love your customers? Do they trust you?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Tom Noser, founder and president of Fortune's Path. Tom details how to build an honest and trusting relationship with your customers so they keep coming back.

So how do you implement what you’ve learned in Pragmatic training into your organization? In this episode of Pragmatic Live, Pragmatic’s Rebecca Kalogeris explores this question with Stacey Weber and Charles Topping, co-founders of Market-Driven Business and our partners for our new Pragmatic Labs.  Rebecca, Stacey and Charles share their experiences implementing the Pragmatic Framework, and detai...

Did you know that there is a professional degree in Product Management?  In this episode of the Pragmatic Live podcast Rebecca Kalogeris chats with Greg Coticchia, head of Carnegie Mellon’s Product Management program. Greg details how the program prepares the next generation of product managers and broadens the talent pool for this essential profession. Make sure you check out this podcast with Gr...

Here at Pragmatic Institute, we're hard at work to bring new and exciting offerings to, well, you. There's a larger vision in place as Pragmatic continues to evolve to better accommodate our customers, and there is one woman who is perfect to detail these changes. Pragmatic Institute's courseware designer, Eddie Gordon is joined by our very own VP of marketing, Rebecca Kalogeris, to discuss the fu...

This week Rebecca Kalogeris is joined by Jen Haskell, Director of Sales Training and Enablement at Monotype to discuss Sales Enablement teams and her tips and tricks for their success.  Why is Sales Enablement considered the key to being the ultimate psychologist? Listen in for Jen’s approach to gaining credibility, making personal connections and how to nurture each relationship with all of your...

What does neuroscience and selfies have in common?  They help create "fandom". Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how y...

Is knowledge data, and data knowledge? David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting says yes.  “Knowledge is the ability to look at massive amounts of information, discern patterns within information, and the ability to deduce things that are occurring within those massive amounts of information” states David in this Pragmatic Live podcast.  Pragmatic Institute’s very own M...

“The roadmap really should be a conversation” - Jim Semick, founder and chief strategist of Product Plan.  Are you curious what the best framework is to plan and prioritize a product roadmap? Are you a Product Manager that wonders how often to update this tool? Listen in as Rebecca Kalogeris is joined by Jim Semick to discuss Product Plan’s annual survey results, his tried and true method of ‘valu...

So what really happens in an online community? Real conversations from your peers. Thought-provoking questions. A place to meet product people like you and find a sense of belonging in a very diverse industry.  You’ll find all of that and more in Pragmatic Institute’s new online community. Listen in as Pragmatic community manager Georgina Cannie joins Rebecca Kalogeris to tell us why this dedicate...

Listen in as Kelli Lapointe is joined by Roger Magoulas, VP of Radar at O’Reilly to share stories, laughs and expectations of the AI conference. From technology adoption to the way the conference came to be, Roger addresses some big ideas and shares how a paper he wrote in tandem with Ben Lorica back in 2008 inspired the conference that it is today.  Both Ben and Roger knew that something was goin...

In this episode of the Pragmatic Live podcast, The Pragmatic editor Andrea Ozias is joined by Eric Boduch, co-founder of Pendo. Listen in as Eric shares his thoughts on his recent article in our latest edition of The Pragmatic magazine. Learn how to scale faster with product-led growth, and Eric’s tips and tricks on how this method has transformed from products he’s marketed and launched in the pa...

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.”    This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they...

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?    Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this e...

Are you curious why AI is crucial to the success of your business? What are the practical applications to use AI for success? We discover how to utilize it in the workplace in this #Podcast with Sanjay Srivastava from Genpact. He joins us for this episode of the Pragmatic Live to discuss Implementing AI in the Enterprise and how to approach the challenges for adopting AI, the current state of AI a...