Process The Podcast

In this conversation, I interview Charlee Fraser, an Indigenous Australian model and actress. Charlie shares her journey from modelling in Australia to working with international fashion designers and transitioning into acting. She discusses her work ethic, intentionality, and natural talent in front of the camera. Charlie also talks about teaching self-worth to young models and her experience pre...

It's been about a month since Process the Podcast has been back in your ears consistently, and I am LOVING it! To celebrate International Women's Day last week, premium fashion boutique The New Trend partnered with hospitality venue Beverly Rooftop to curate an exclusive brunch and panel discussion dedicated to championing a cause and supporting the Women’s & Girls Emergency Centre charity. Welcom...

In this episode, we did a deep dive into what it takes to scale creativity and manage a team. This is so insightful and I learned a lot. Hatrik House is one of Australia's leading creative agencies where strategy, communications and design live under one roof. Working away for clients like Sephora, The Beauty Chef, The Daily Aus, Monday Swimwear, Papa Salt Gin... the list goes on. If you love this...

Grace O'Neill has big things in store for the comeback of Elle Australia. In this episode, we dive into how she gathered her team of creatives and writers, her thinking behind the traditional print industry and how she's building up the brand of Elle Australia one idea at a time. Her own podcast After Work Drinks is a must-listen for the girls. It's the ultimate 'just feel like I'm hanging out wit...

In this episode we get up to speed on all things Process the Podcast and how I decided to go all in with it. I’m stripping it back to move forward. This episode kicks off with the great Steve Jobs and an interview from the Santa Clara Valley Historical Association, they conducted an unscripted film interview with Steve Jobs in 1994. I’ve rearranged my career to work on this podcast and see its pot...

This episode is an insightful journey into the artistry of renowned Australian filmmaker Phillip Noyce. It is tailored for filmmakers, producers, screenwriters, actors, and all creatives shaping the dynamic landscape of the motion industry. Join your host Arielle Thomas, as we explore the distinguished career of Phillip Noyce, a luminary whose cinematic achievements have captivated global audience...

Process the Podcast is back! After a small break, I'm back interviewing the creme de la creme of Australia creatives across fashion, media, photography, film and design landscapes. This week's episode was recorded during SXSW Sydney with Soho House's Head of Memberships APAC Lexie Rodriguez and Head of Memberships, Cities Without Houses Dominique Bellas. We hear all about the long-awaited Sydney H...

Katherine Denton is a force to be reckoned with. One of Melbourne's most successful TikTokers, she's also one of the newest content creators on the scene. Within two years, she's cemented herself in the Australian fashion industry working with premium and luxury brands. She's here to stay with the launch of Katherine Denton Jewellery. In this episode, we dive into the hard work it takes to grow an...

My great friend and working actor Rebecca Rittenhouse takes me through very complicated Screen Actors Guild and Writers Guild of America strikes currently taking place. These two very important American Unions are going up against steaming giants we know and love like Netflix, Paramount, Amazon and Apple. It's complicated, multi-layered and you can really feel for actors and writers who want to wo...

In this episode, we interview the viral graphic design, and brand designer Taylor Amy. At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer...

This week has been madness, AND I've launched a new arm of the business. Introducing Thom Projects! The momentum of organic, mobile-first video is pouring into my inbox, our team can't really deny this anymore. It has to stand alone, away from the Cinema Thom campaign, directing, and photography offering I have cultivated. Tune into this episode and let me tell you all about Thom Projects. I have...

Recently I’ve read the book Mind Power Into the 21st Centry by John Kehoe, and I want to share with you my 3 biggest takeaways so that you can implement them in your life. These include different ways of setting goals, how affirmations can influence your mindset and what it means to create a board of directors in your life. I’m also sharing some life updates and exciting projects I’m working on. P...

Daisy Morris runs her own social media agency called Self Hood out of London, and joins me on the podcast today to share news about her new book “Community is Your Currency”. We discuss the difference between your audience and community, the ins and outs of running a business and actually patting ourselves on the back for things we’ve achieved. We talk on the value of working in socials and buildi...

After living in New York when I was 18, I always looked up to Matte Projects. They produce incredible work, including producing shows with Bottega Veneta, James Blake’s latest tour and my personal favourite, the Fyre Festival documentary on Netflix. Today, in a full circle moment, Creative Director of experiential at Matte Projects, Kate Roberts joins me on the podcast to talk about creating uniqu...

If you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock. I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly. Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern dri...

This week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com! Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her. Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in". Pandemic or not, Sheet Society's technology, customer...

Don't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty. In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok. Gain valuable insights into the creative messaging...

Join us in conversation with Charlotte Ree, author of Heartbake. In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing. Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. Charlotte also describes in detail the steps she took to write her book, pr...

Join us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog. We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. Learn the significa...

Side note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here! In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. Throughout the hour-long chat, Zoe's creative processes are unpacked, includin...

I've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough. I'm taking the month of May to cleanse and reset, and if you want to join me, download...

Meet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the...

Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more ab...

This is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business. I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me! In this podcast ep, I offer two things. T...

The importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect. In her rapid-fire, she shares...