Process The Podcast

In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backla...

In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along...

Learn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in...

In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and e...

In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of mat...

In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable b...

Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is buil...

The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources. Chelsea delves into her career path, from working in TV to starting their own video production company. They share their exp...

In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in provi...

Michelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creato...

In this episode, Arielle sits down with artist Edward Woodley, the co-founder of China Heights. They discuss the evolution of the gallery and his role as a gallery director. He talks about the importance of partnerships and the benefits of working with a business-savvy partner. Eddie also shares his multidisciplinary approach to art and his childhood growing up in a creative environment. He explai...

In this conversation, Arielle Thomas interviews the iconic Sydney photographer Hannah Scott-Stevenson. They discuss Hannah's journey into photography, her influences, and her experiences working in New York. They touch on the importance of finding one's own style and the role of luck and hard work in a successful career. The conversation highlights the support of family and loved ones and the oppo...

Elodie Russell is a content creator shooting fashion pieces on herself for the biggest luxury brands in the world. In this episode we unpack her journey from being a model to becoming a content creator and working with high-end brands. She talks about her experiences in the fashion industry, including traveling overseas for modelling gigs and participating in fashion weeks. Elodie emphasises the i...

In this episode, I reflect on the lessons I've learned from doing 50 episodes of this podcast, Process! I discuss the challenges of committing to a hobby and the discipline required to produce content consistently. I emphasise the importance of being authentic and creating a comfortable environment for guests. I also explore a low-key identity crisis that can arise when transitioning from one role...

In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in...

Emma Mulholland, the founder of the fashion brand Holiday, discusses her journey in the fashion industry and the evolution of her brand. She talks about her childhood growing up in coastal Australia and her early interest in fashion. Emma shares her experience of starting her label and the challenges she faced. She also discusses the unique aesthetic of Holiday, which is influenced by surf-wear cu...

In this episode, I sit down with the editor & publisher of T Magazine and soon-to-be publisher of Cosmopolitan Australia Katarina Kroslakova. She shares her journey in the publishing industry and the challenges she faced. She discusses the process of starting her own magazine, the financial aspects of publishing, and the importance of having a strong team. Katarina also talks about the high standa...

In this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold. We disc...

In this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curi...

Mary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of i...

Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. The...

In this episode, I share some valuable lessons I've learned throughout her career in the production business. I share the importance of prioritising tasks and doing the hardest thing first, as well as the mindset shift of rehearsing things to remove pressure and foster creativity. I also talk about the concept of allocating levers to achieve goals when you get stuck and the power of reverse engine...

In this episode, I sit down with the renowned Australian painter Paul Davies. We discuss his journey as an artist and the influence of architecture and storytelling in his work. He emphasises the importance of maintaining a slow and handmade approach to his art. Davies shares his process of creating paintings, which involves using photographs and drawings as references and collaging them to create...

Byron Spencer is a multifaceted artist who explores the art of making people feel something through music, visuals, and theatre. He started his creative journey as a flautist and photographer, capturing portraits and street style. Over time, he developed his own unique style and became known for his eclectic, even erotic and emotive work. Byron's work is influenced by his love for music, and he of...

Michelle Melky, Creative Director of Amplify, shares her journey in the creative industry and the challenges she faced as a young professional. She discusses her experience producing shows for platforms like TikTok and Spotify, as well as the importance of networking and building relationships. Michelle also opens up about the loneliness that can come with early success and the pressure to constan...