PRmoment
PRmoment Podcast
The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.
Where to listen?
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Episodes
The PR News Review: From Starmer's melee of misery to Burnham's ball of hope 04.07.2026 11:17
In this episode of the PRmoment Podcast News Review, Ben Smith steers a sharp conversation with Mark Borkowski and Angie Moxham about one big idea: expectation management as a core comms discipline, using England at the World Cup and Andy Burnham as parallel case studies. "We've been in a melee of misery with Starmer… now in comes Burnham, coming up on the left wing, dribbling the ball o...
PR pitch wins and the biggest M&A deals for June 2026 30.06.2026 35:04
This episode of the PRmoment Podcast , hosted by Ben Smith with guest Andrew Bloch , reviews June 2026 UK PR pitch wins and M&A activity in the PR and wider marketing sector. Market sentiment and pitch environment Bloch describes the UK PR pitch market as buoyant and optimistic at the mid‑year point. Agencies are reporting record months , strong new‑business pipelines , and clients releasing h...
PR, AI and jobs: Is the PR jobs market in crisis? 24.06.2026 37:31
The episode explores whether the PR jobs market is in crisis, how AI and economics are reshaping recruitment, and what candidates and employers should do next. Ben Smith frames the discussion by noting a “complex scene” where firms are still recruiting but “lots of really good people” are looking for work, with visible redundancies, especially in holding companies. Is the PR jobs market in crisis?...
The most important financial KPIs for PR agencies in 2026 22.06.2026 30:58
This episode distils the six most important financial KPIs PR agency leaders should track, with Rachael Marshall , founder of specialist accountancy firm Magic Digits . Market context Rachael describes the current PR agency landscape as highly competitive and uneven : some agencies are “absolutely flying” while others are under real strain from rising costs and longer times to land business . “It’...
The PR News Review: Musk the trillionaire, John Healey's resignation and Trump's World Cup 12.06.2026 16:14
In the latest PRmoment Podcast news review, host Ben Smith sits down with PR heavyweights Mark Borkowski and Angie Moxham to dissect a packed agenda covering political downfalls, tech trillionaires, and sports geopolitics. Before diving in, Smith drops a crucial reminder to secure tickets for the upcoming PR in AI Masterclass , featuring an incredible lineup available both face-to-face and virtual...
The PR pitches and M&A highlights for May, with Andrew Bloch 10.06.2026 34:10
In the May 2026 edition of the PRmoment Podcast, host Ben Smith sits down with new business maestro Andrew Bloch (AAR, PCB Partners) to dissect a shifting UK communications landscape. The overarching theme of the month highlights a widening divide between agencies riding massive waves of momentum and those experiencing localized, procurement-driven hesitation. Before diving into the market data, B...
The integration of artificial intelligence technologies into PR teams 07.06.2026 42:02
In this episode of the PRmoment Podcast, Ben Smith and Will Hart, CEO of PRmoment Leaders, engage in a timely debate surrounding the structural integration of public relations and artificial intelligence. Moving decisively past the initial "experimental" phase where practitioners simply played with basic prompts, the industry has rapidly arrived at a critical juncture. Today's lead...
The PR News Review: An analysis of Nicola Sturgeon’s interview with Laura Kuenssberg 05.06.2026 12:11
In this week's edition of the News Review on the PRmoment podcast, host Ben Smith, is joined by industry heavyweights Mark Borkowski and Angie Moxham to dissect one of the most significant political crisis management events of the year: Nicola Sturgeon’s high-stakes sit-down interview with Laura Kuenssberg on the BBC. Following her estranged husband Peter Murrell’s recent guilty plea to embe...
Hope&Glory co-founder James Gordon-Macintosh on Nils Leonardgate 02.06.2026 12:53
On this PRmoment podcast today we're chatting about the Nils Leonardgate. Is comparing earned media creativity and paid media creativity pointless? I normally have this debate internally in my own head when I watch the annual PR/ad creative bun fight at Cannes but it's come a bit early this year following Uncommon founder Nils Leonard's latest activation of his " let's sta...
The biggest leadership challenges in PR - right now! 28.05.2026 32:17
In this episode of the PRmoment Podcast, host Ben Smith sits down with Will Hart, CEO of PRmoment Leaders, to unpack the four most pressing leadership challenges facing senior agency executives. As agencies navigate an era characterized by unprecedented disruption, Hart highlights how leaders are balancing day-to-day business survival with systemic shifts in technology and workforce culture. Key T...
The News Review: Spygate - The PR approaches of Saints & 'Boro compared and Swatch CEO Nick Hayek Jr's less sanitised approach to comms 22.05.2026 13:10
Stay Ahead of the Comms Curve! As discussed in this week's news review, modern public relations requires a bold, adaptive approach to narrative building and corporate communication. To ensure your skills remain razor-sharp in an evolving digital landscape, don't miss PRmoment's AI in PR Masterclass . Learn how to ethically and effectively leverage cutting-edge artificial intelligenc...
PR News Review: AI journalism, Back to the Future PR and the UK's political brand war 18.05.2026 18:16
In this episode of the PRmoment Podcast, host Ben Smith sits down with the industry’s veteran commentators, Mark Borkowski and Angie Moxham, to dissect the shifting boundaries of media integrity, agency workflows, and national political communication. Together, the panel delivers a timely analysis of an industry facing an existential crisis of trust. Here's the link to PRmoment's PR Mast...
AI integration in public relations 18.05.2026 30:09
This latest PRmoment podcast with Grayling's Tom Symondson explores AI integration in public relations. Tom simplifies the process into 3 themes: AI Integration and Strategy Agencies will implement AI by prioritizing internal efficiency and service innovation. Implementation success requires depth over breadth to maximize impact. Human Augmentation and Risks AI should serve as an augmentation...
April’s review of PR pitches and mergers & acquisitions in the UK, with Andrew Bloch 12.05.2026 33:58
This PRmoment podcast looks at the PR pitch market in the UK and the PR M&A activity for April 2026. PRmoment founder Ben Smith interviews Andrew Bloch. Andrew also runs the advisory firm Andrew Bloch & Associates. Pitch Market - Trading has been generally positive and the market remains resilient, with many agencies out performing expectations. However, operational pressures are evident,...
The PR News Review: Starmer's local election troubles, while Nigel, predicably, loves it! 08.05.2026 14:58
Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Mark Borkowski and Angie Moxham. Here's the agenda for PR Masterclass: AI in PR. In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we're talking about the UK local elections results. We discuss the predictably huge gains for Reform and the huge los...
The burgeoning consumer PR market of the last 20 years 01.05.2026 38:34
We probably don’t talk about it enough but we’ve all benefited from the increased depth and breadth of public relations which has developed over the past 20 odd years. This change has probably been most vividly illustrated in consumer public relations. Which is why it's going to be so interesting to talk to today's guests: Charlotte Brooks MD, Mischief and Dan Deeks-Osbourn, head of str...
The last rites of Starmer's premiership: The only question now, is when? 24.04.2026 17:22
A PRmoment Podcast discussion analysing Sir Keir Starmer's failing leadership. Starmer's leadership critique Angie Moxham and Mark Borkowski identify poor messaging and lack of decisiveness as fundamental failures in Starmer's administration. Leadership weakness is exacerbated by Machiavellian advisors and poor personnel choices. Political succession forecast Analysts predicted brut...
Does public relations have the skills it needs for its future? 22.04.2026 27:21
Today we’re chatting to Zeno’s Sarah Ogden and Thomas Bunn about its Clarity 2030 report. The report identifies a fundamental shift in the PR sector suggesting we are moving from the "Information Age" (where PR focused on distribution and volume) to the "Intelligence Age" (where PR must focus on strategic counsel and business outcomes). The report suggests PR has a Readiness Ga...
The potential sale of Burson is not a story about the future of PR but a simple story about the future of 1 company: WPP 14.04.2026 14:56
Welcome to the PRmoment podcast and on the show today we’re chatting to Jim Donaldson about the news that WPP might sell Burson. Previously Jim was CEO UK and Middle East at Fleishman and held senior roles at both Weber Shandwick and Hill & Knowlton. He is now a non-exec to a raft of independent PR firms including Woodrow, Schon&Co and Matlin PR. Before we start, don't miss our new PR...
The PR News Review: Trump and his axis of chaos, NASA's PR masterclass and Melania 11.04.2026 7:52
This week's PR News review covered Donald Trump's foreign policy, the resulting and global chaos before moving on to disucss NASA's Artemis mission for its public relations. Trump's foreign policy rhetoric Mark Borkowski and Ben Smith centered on whether Donald Trump's actions were aimed at selling war or peace? Borkowski argued that Trump failed in the propaganda war with...
PR agency paralysis is sector wide problem, claims Spint Partners founder James Thomlinson 10.04.2026 33:20
Summary This PRmoment Podcast discussion with James Thomlinson centered on the theme of agency paralysis within the PR industry due to economic pressures and the increasing complexity - of both the PR market and the PR agency business model. Agency paralysis discussed James Thomlinson argues that agency paralysis is a trend within the Public Relations industry caused by increased simultaneous pres...
The PRmoment Awards shortlists 2026 02.04.2026 57:24
Welcome to this special podcast to celebrate the shortlists for the PRmoment Awards. In this show we're going to be talking in detail about the shortlist for the PRmoment Awards in London and we'll be talking about the shortlist for the North next week. On the show today we're going to be discussing the shortlist, talking about which firms were shortlisted the most and revealing som...
The PR News Review: Huw Edwards' publicist Barry Tomes, Meta and Google gets a big tobacco moment and the BBC appoints Matt Brittin as DG 27.03.2026 13:28
Welcome to the News Review on the PRmoment podcast . In this weekly show I’m joined by Angie Moxham and Mark Borkowski. In the PR News Review we look at the biggest news stories of the week from a PR perspective. This week, we're talking about Huw Edwards' publicist Barry Tomes leaving GMB hosts Susanna Reid and Ed Balls speechless, what to expect from Meta and Google as social media get...
The PR pitch wins and M&A run down for March 25.03.2026 36:16
Our March review highlighted a resilient M&A market and increased pitch activity with specialist agencies dominating wins. Pitch and M&A Market Health The PR pitch market is good with high agency confidence, but client decision-making timelines are lengthening, creating a sustained grind. The M&A market is robust, demonstrating strong resilience with high demand for specialist, technol...
What does great agency leadership look like? 24.03.2026 52:36
Host: Will Hart, dean of school, PRmoment Leaders Featuring: Victoria Usher, CEO and founder, GingerMay David Phillips, co-founder and CEO, Pangolin This is a special one-off edition of the podcast, hosted by Will Hart who heads up the PRmoment Leaders programme. Joining Will are Victoria Usher and David Phillips, both founders of successful independent agencies operating for over 10 years and s...
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