Graeme Crawford

Private Equity Data Guy

Business EN ↓ 49 episodes

Private equity meets data. Conversations with deal teams, operating partners, and portfolio company leaders about the data problems that kill deals, slow exits, and destroy value. Hosted by Graeme Crawford, founder of Crawford McMillan. 20 years leading data programs at Fortune 100 companies. Now helping PE-backed companies fix data before exits so the numbers hold up under scrutiny. New episodes cover diligence red flags, value creation playbooks, and the real stories behind successful (and failed) transactions.

Be sure to visit the podcast's website and support the creator: www.crawfordmcmillan.com

Author

Graeme Crawford

Category

Business

Podcast website

www.crawfordmcmillan.com

Latest episode

Sep 30, 2026

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Episodes

How To Stop Wasting Six Figures On Hires Who Look Perfect On Paper 22.01.2026

I've spent 20 years watching brilliant people build companies on gut instinct and prayer when it comes to hiring. After losing a million dollars on a single bad hire who tanked an entire engineering team for six months, I wanted to understand if there was actually a way to measure the thing everyone claims is unmeasurable: culture fit. Jacob Crockett built Higher Aligned after nearly getting fired...

Why Your AI Projects Fail (You Can't Fire AI) 05.12.2025

I sat down with Scott Golder, Senior Director of Data Science at Home Depot, to talk about what actually works when you're building data teams. Scott has spent 20+ years fixing what others couldn't, from Capital One to running algorithms behind one of the top five e-commerce platforms in the world. He breaks down why deeper academic backgrounds don't always make better data scientists, how to make...

Better Data Doesn't Always Mean Better Decisions (Here's Why) 21.11.2025

In this episode, I sit down with Ian Alden Russell to talk about something most leaders miss when they look at data. We dig into how cultural signals and qualitative insights can predict market shifts before they show up in your revenue reports. Ian shares his approach to helping companies, from luxury retail to AI startups, understand the human side of business decisions. We explore the concept o...

When Lab Data Says Normal But Body Data Disagrees 14.11.2025

This conversation with Dr. Marquise Rivera challenged everything I thought I knew about treating chronic pain. Most of us track steps and lab panels but ignore the clearest data source we have: the body's own signals. Dr. Marquise reads what she calls the bioenergetic language of the body through applied kinesiology, muscle testing, nutrition, and trauma release. Her bar is measurable change withi...

Your Perfect Dashboard Isn't Driving Any Decisions 07.11.2025

I sat down with Jordan Mix, Operating Partner at Late Checkout and founder of Startup Empire. Jordan builds, acquires, and scales community driven Internet businesses, and he's seen hundreds of founders succeed and fail. What separates the empire builders from the serial starters? It's not the idea. It's the data loops, the reinvestment cycles, and the systems that actually compound. Jordan breaks...

How Data Transforms Your Fitness Journey 31.10.2025

Maddie Hill joins us to dive deep into the often misunderstood world of fitness and data, emphasizing that movement is indeed medicine. We explore how many of us, including Maddie, have navigated the overwhelming fitness landscape, often driven by outdated ideas about exercise and body image. She candidly shares her own journey from performance arts into the fitness realm, revealing how personal e...

Data shows local SEO delivers results in 30 days, expert explains 24.10.2025

Elliot Blacklist joins us to share his remarkable journey in scaling a CBD brand through innovative digital marketing strategies, despite fierce competition from well-funded players. We dive into how he leveraged data-driven insights to navigate the complexities of the industry, emphasizing the importance of understanding customer acquisition costs and lifetime value. Elliot’s story is not just ab...

No more human actors?: How AI is Reshaping Hollywood 10.10.2025

Today, we dive into the fascinating intersection of art and artificial intelligence, exploring how AI is reshaping the creative landscape. We chat with Ellery, the CEO of Voight AI, who reveals the complexities of navigating AI compliance in entertainment while advocating for the irreplaceable human touch in creativity. As we discuss the impact of AI on artists, Ellery shares her insights on why t...

This is the best way to make sales accordingly to psychology data 03.10.2025

In a world where sales tactics often resemble a high-pressure game of “sell me this pen,” we challenge the notion that success hinges on pushing products onto disinterested buyers. Instead, we advocate for a sales philosophy rooted in genuine relationships and mutual benefit. Our compelling discussion with Assad Ali, a veteran in leveraging behavioral psychology for sales success, reveals how unde...

The Science of Public Speaking: How Data Shapes Presence 19.09.2025

How to Master Public Speaking with Data: Transform Your Communication Skills Chuck Garcia, Columbia University professor and communication expert, joins Graeme Crawford to reveal how data transforms public speaking and leadership communication. They explore the 55-38-7 formula for first impressions, proven techniques to eliminate verbal filler words, and how treating soft skills as measurable data...

How Small Business Financial Data Reveals Success or Failure: M&A Expert Shares Hidden Patterns 12.09.2025

The episode of Transformed With Data podcast, Graeme Crawford talks with Michael Young, owner of an outsourced accounting firm, about the hidden patterns in small business financial data. Michael shares insights from analyzing hundreds of M&A deals at PwC and now helping small businesses navigate their finances, revealing why sophisticated data systems can actually hurt small companies and the...

How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works 15.08.2025

How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works Transformed With Data Episode 13:How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works On this episode of Transformed with Data, Graeme Crawford talks with Lauren Gibson, marketing professional and strategic brand consultant, about why traditional marketing metrics might be destroying the trust...

How to lose weight using data 08.08.2025

The episode of Transformed with Data, Graeme Crawford talks with Allison Tallman, a registered dietitian, about how people fail at nutrition not from lack of data but from turning that data into self-judgment. Allison shares her approach to breaking the diet cycle through mindset shifts and reconnecting with natural hunger cues rather than obsessing over calorie tracking. They discuss the psycholo...

How to Build a Data-Driven Culture: From Startup to 8-Figure Exit 01.08.2025

Transformed With Data Episode 11:How to Build a Data-Driven Culture: From Startup to 8-Figure Exit The episode of Transformed with Data Podcast, Graeme Crawford sits down with Dmitri Adler, Co-Founder and Chief Solution Architect at Data Society, to discuss why most companies claiming to be data-driven actually aren't. Dmitri shares his journey from automating Wall Street work to building a bootst...

AI Strategy Lessons from the White House 25.07.2025

Transformed With Data Episode 10:How to Drive 600% Data Engagement: AI Strategy Lessons from the White House The episode of Transformed with Data podcast, Graeme Crawford talks with Dia Adams, best-selling author of "Winning With AI: A Blueprint for Corporate Leaders" and former enterprise data strategist for the White House. Dia shares how she increased engagement in the SEC's data catalog by 600...

How Data Transparency Transforms Democracy 18.07.2025

The episode of Transformed With Data podcast, Graeme Crawford talks about data transparency and civic engagement with Chris Piper, former Virginia Elections Commissioner. Chris discusses his role as Executive Director of Virginia's Public Access Project (VPAP), a nonpartisan organization that makes campaign finance data, election results, and legislative information accessible to citizens. The con...

How to Build Data Strategies That Actually Work 11.07.2025

The episode of Transformed with Data podcast, Graeme Crawford talks with Dylan Anderson, head data strategist at Profusion and creator of the Data Ecosystem newsletter, about why most data strategies fail and how to build systems that actually deliver business outcomes. Dylan shares insights from his recent study of 25-30 data leaders, revealing that successful data transformation requires focusin...

Why Smart People Make Terrible Business Decisions 04.07.2025

The episode of Transformed With Data Podcast, Graeme Crawford talks with executive coach Glen Hellman about why smart people often make terrible business decisions and how to avoid decision paralysis. Glen, recently recognized as a top executive coach by Inc. Magazine, shares insights on how too much data can actually hinder decision-making, why our brains are wired for simple choices rather than...

Why Measuring the Wrong Thing Can Destroy Your Business: 30.06.2025

Scale Your Business With Data Episode 6:Why Measuring the Wrong Thing Can Destroy Your Business: Data Lessons from Vietnam to Modern Analytics. On this episode of Scale Your Business With Data podcast, Graeme Crawford talks with Gurwinder Bhogal about the critical importance of measuring what truly matters in business and life. Drawing from historical examples like the McNamara Fallacy from the Vi...

"Someone's watching over you" - And We're COMFORTABLE With It (Here's Why) 19.06.2025

The episode of Transformed With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business...

Wikipedia and Beyond: Who REALLY Controls Your Company's Online Reputation? 30.05.2025

The episode of Scale Your Business with Data, Josh Greene, CEO and founder of The Mather Group, discusses why Wikipedia is one of the internet's most trusted data sources and its growing importance in the AI era. Josh explains how Wikipedia's human-curated content has become a key source for large language models, making it increasingly valuable for businesses to ensure their Wikipedia presence is...

Will Data Workers Lose Their Jobs? Expert Tris Burns talks about it. 23.05.2025

Want Insights> GO HERE Want Help> GO HERE Want Content> GO HERE Transformed With Data Episode 3:From Data Service Desk to Strategic Partner: Building Business Value with Tris Burns The episode of Scale Your Business With Data podcast, data leadership coach Tris Burns discusses how data teams can evolve beyond the traditional service desk mentality to become strategic business partners. He...

How Chloe Temple Used Personal Data Tracking to Transform Her Leadership 16.05.2025

Want Insights> GO HERE Want Help> GO HERE Want Content> GO HERE The episode of Transformed with Data, Chloe Temple shares her unique journey using data for personal transformation. The founder of popp® discusses her self-developed tracking system called "Me We Be," which helped her overcome depression and transform her approach to leadership by monitoring nine life segments for over seven...

How Data Strategy Transforms Business Decision-Making w/ Nick White 02.05.2025

Want Insights> GO HERE Want Help> GO HERE Want Content> GO HERE Scale Your Business With Data Episode Nick White Reveals How Data Strategy Transforms Business Decision-Making The episode 1 of Scale Your Business with Data, Graeme Crawford speaks with Nick White, a data strategy leader with over 20 years of experience transforming how organizations leverage their information assets. Nick s...

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