Printing's Alive

In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost co...

In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths...

In this episode of Printing's Alive, Warren Werbitt is joined by futurist Elatia Abate to explore the evolving landscape of the printing industry. They discuss how to balance current strategies with future AI advancements and the importance of embracing change over linear thinking. Reflecting on lessons from COVID, they highlight the value of human interaction and maintaining a positive mindset. T...

In this episode of Printing's Alive, Warren Werbitt chats with sales expert Bill Farquharson about the changing landscape of sales in the print industry. Bill highlights key traits for today's successful salespeople, like kindness and authenticity. They discuss managing ineffective salespeople, setting clear expectations, and the strategic use of LinkedIn and AI. The conversation also covers the i...

In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics inclu...

In this episode of Printing's Alive, Warren Werbitt chats with Nick Gawreluk from Print Profit about print industry profitability. They discuss traditional vs. modern costing methods, contribution margins, and job profitability. Nick shares his industry challenges, highlighting the significance of sales, pricing strategy, and customer value. They also cover generational leadership, MIS integration...

In this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s mi...

Join Warren Werbitt, Jules Van Sant, and Steve Falk in Episode 20 of Printing’s Alive as they explore the power of scholarships in print education. They discuss Canadian Print Scholarships and Graphics Scholarship Foundation (PGSF) and share personal industry experiences, highlighting strategies to engage youth and dispel misconceptions about print. The conversation delves into HR practices, the i...

In this episode of Printing's Alive, Warren Werbitt is joined by Paul Stead, Georgina Hebbard, and Lara Vigar to delve into the Young People in Print (YPIP) initiative and its significance for the industry. The discussion covers the guests' backgrounds and their journey into print, highlighting programs like ASL's apprenticeship and the Printing Charity's Rising Stars. They explore the transition...

In this episode of Printing's Alive, Warren Werbitt and guest Al Kennickell from Kennickell Group dive into the intersection of AI and business, starting with insights for family business owners and the transition to AI-driven operations. They discuss BoodleBox's innovative AI applications and explore AI's impact across various industries, including nonprofit work. The conversation highlights enga...

In Episode 17 of Printing’s Alive, Warren Werbitt dives into the evolving role of baby boomers in the printing industry and how their legacy is shaping its future. The conversation covers the impact of babyboomers.org, the generation’s relationship with emerging tech like AI, and the challenges of an aging workforce. Learn how mentorship, succession planning, and young professionals’ associations...

In this episode of Printing's Alive, Nile Said from GoOneUp joins to discuss his journey from a diverse background to becoming a coach, sharing personal insights into the evolution of coaching and his experiences with burnout. The conversation explores recognizing burnout signs, the critical role of self-care, and navigating a nervous breakdown through daily habits. Listeners learn about overcomin...

In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presenc...

In this episode of Printing's Alive, Jessica DeCola from GPA shares her journey and challenges in the printing industry, emphasizing the growing leadership roles for women. She discusses her role at GPA, focusing on sustainability initiatives and the complexities of the industry. The conversation delves into the human and cultural aspects of sustainability and the mental health mission of the Link...

In this episode of Printing's Alive, Steve Metcalf unveils Imagine AI Live, inspired by a ChatGPT moment. Explore the need for business-driven AI conferences and how AI turns everyone into a startup, as Warren Werbitt suggests. Reflect on last year's event and discover this year's collaboration with Printing United, emphasizing AI's impact on marketing. Notable speakers tackle AI fears and job sec...

In this episode of Printing's Alive, Mark Hahn delves into Graphic Arts Advisors' services and succession planning in the print industry. He outlines key steps for selling a print business, emphasizing timelines, advisor roles, future value, and human factors in acquisitions. Mark also tackles challenges in the due diligence process, ESOPs, family succession, and M&A trends, underscoring the need...

In this episode of Printing's Alive, Yehuda Niv from Spines.com discusses Spines' AI-based services and their impact on publishing and company growth. He contrasts AI with traditional publishing, highlighting benefits for authors and addressing misconceptions about AI and printed books. Warren shares insights on the industry's AI-driven evolution. Topics include Spines' market focus, brand strateg...

In this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. Sh...

In this episode of Printing's Alive, Jon Bailey from Precision Proco discusses the company's evolution, specialization, and commitment to a customer-centric approach. The conversation delves into innovation, the role of customer feedback in shaping marketing strategies, and the impact of company size on culture and leadership. John highlights the importance of employee engagement, the leadership a...

In this episode of Printing's Alive, Deborah Corn and Kelly Mallozzi discuss the transformative journey of Girls Who Print and the advantages of its nonprofit status. The conversation highlights the importance of mentorship in addressing the workforce crisis and tackling unconscious and gender biases in the printing industry. They share future plans to enhance inclusivity and the role of the indus...

In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry chal...

In this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainab...

In this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The...

In this episode of Printing's Alive, Dorinda Gibbons from Profile Recruitment sheds light on the intricacies of recruitment in the print and packaging sectors. The discussion navigates the impact of COVID-19 on job market trends, recruitment challenges, and the strategic benefits of using recruiters. Dorinda emphasizes the importance of communication, testing, and retention in recruitment processe...

In this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applic...