Printing's Alive

In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining re...

In this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and...

In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication diffe...

In this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private equity, and employee considerations in mergers and acquisitions. Key steps for selling, sale timelines, finan...

In this episode of Printing's Alive, Warren Werbitt chats with Vince Cook from Ad Legends about AI's impact on advertising. Vince discusses his journey and how Ad Legends is democratizing marketing for non-experts through AI-driven creative briefs and emotional branding. They explore how the platform enhances work-life balance by saving time for businesses. Warren shares his experiences, and they...

In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role durin...

In this episode of Printing's Alive, Warren Werbitt is joined by Doug Laxdal to explore the fascinating world of print. They discuss the origin of The Gas Company's name and its award-winning history, Doug's journey into bookbinding, and the company's unique services. The conversation touches on maintaining client relationships and innovative projects like the Hellmann's Garlic Aioli and the "Unbu...

In this episode of Printing's Alive, Warren Werbitt is joined by Davis Slagle from BeeGraphix to discuss the company's transformation during COVID and its transition to direct-to-film printing. They explore growth and price competition in the apparel printing market, as well as strategies for market diversification and managing seasonal demand. The conversation delves into BeeGraphix operations, e...

In this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The conversation shifts to attracting young talent and the significance of training in the print industry. War...

In this episode of Printing's Alive, Warren Werbitt chats with Katelin Shanks from Racami about software implementation in the print industry. They discuss planning challenges, building internal teams, and the importance of communication. The conversation covers print automation trends, investment sizing, and common implementation issues, with a focus on AI's impact. Katelin offers insights on ven...

In this episode of Printing's Alive, Warren Werbitt chats with Wendy Graves from the Make It Happen Signage Academy about its impact on the printing and signage industry. They discuss the academy's events, the importance of industry language, and Wendy's passion for signage. The conversation highlights the academy's programs, hands-on and online training balance, and community college partnerships...

In this episode of Printing's Alive, Warren Werbitt is joined by Kevin Abergel from Taktiful to delve into the recent Printing United conference. They discuss the growing interest and impact of digital embellishment, exploring the variety and pricing of embellishment machines. Warren shares his overall impressions of the event, highlighting innovations in the apparel business and the significance...

In this episode of Printing's Alive, Warren Werbitt recaps the Printing United conference, spotlighting innovations and a Top 10 list of highlights. He emphasizes the importance of industry networking, giving a shout out to Tactifull. Warren explores the Apparel zone and promotes The Print Whisperer shop. Feedback from attendees and vendors provides insight into the event's impact. Looking ahead,...

In this episode of Printing's Alive, Warren Werbitt and guests Mark Pomerantz, Wendy Graves, Joanne Gore, Elisha Kasinskas, Davis Slagle, and Shelby Sapusek explore the significance of attending trade shows like Printing United. They discuss networking, learning opportunities, and the Printing United all-star team. Highlights include the AI Pavilion, Women in Print Alliance, and educational sessio...

In this episode of Printing's Alive, Warren Werbitt welcomes Greg Horn to discuss his journey in comics and art techniques. Greg shares challenges in printing, color matching, and the internet's impact on comic art. They explore digital tools, preparing for Printing United, and collaborations for printing samples. The conversation shifts to Greg's freelance work, digital challenges, and designing...

In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing,...

In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and commo...

In this episode of Printing's Alive, Warren Werbitt is joined by Sean Swarner and Nile Said to discuss their upcoming Ultimate Life Climb. Sean shares his remarkable journey as a cancer survivor, while Nile reflects on his coaching experiences. The conversation delves into Warren's trekking adventures and the cultural and spiritual significance of climbing Kilimanjaro. They explore the transformat...

In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives,...

In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challeng...

In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organizat...

In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore pers...

In this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic c...

In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished prin...

In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and No...