Printavo PrintHustlers Podcast

"If you're a good person, hungry, and driven – there are good things to come" Superior Ink's Dominic Rosacci sat down with us for an incredible interview. We wrote about his past and his future in screen printing around sustainability, purpose and creating shop culture.

Bruce from Printavo and Steven from Campus Ink discuss why customer service is a HUGE marketing opportunity for custom print shops. Your shop CAN compete against multi-billion dollar operations!! How? High-quality, consistent, personal, customized service for every customer: https://www.printavo.com/blog/customer-service-is-a-marketing-opportunity This simple exercise makes mistakes, spoilage, and...

EzPress is a bolt-on unit for automated screen printing on a manual press. 21 year old Cameron Maciel from Riverside, CA realized the need for equipment like this when his own screen printing business grew. Cameron is leading the charge to fill a gap in the market. He envisions a press with the consistency and dependability of an automatic, but small enough for shops that can't expend the resource...

Ryonet's Luke Ryerkerk sat down with Bruce for an honest discussion about the pros and cons of DTG printing. Direct to garment printing can be a touchy subject among screen printers. Read the full recap here: https://www.printavo.com/blog/dtg-printing-ryonet-interview What's the best DTG printer? When should you consider buying or leasing a direct to garment printer? What sort of business thrives...

Tom Davenport is part of Motion Textile's DNA. A low-profile but extremely high-quality print shop, California's Motion Textile has a 50,000 square foot production facility solely focused on making the best possible print. In this candid interview, Tom walks us through his storied history with screen printing (starting as a punk rock skateboarder in 1996), growing through the Great Recession, up t...

Success Print Shop: one man. One automatic press. One shipping container in rural Texas. 26 years old. Look no further for your dose of inspiration to keep pushing forward. Jonathan Ornelas takes "massive action" to the next level. Read the full recap here: https://www.printavo.com/blog/manual-to-automatic-screen-printing-with-success

“A magic shop. Screen printing, embroidery, dye sublimation, direct to garment, fulfillment, alterations. You name it, we do it.” We interviewed Lucas and Joe from Rowboat Creative, one of Chicago's (and the world's) most imaginative print shops, at ISS Long Beach 2019. Are they an agency? A creative firm? A brand activation boutique? Yes – and more. Try Printavo: https://www.printavo.com They've...

From 18 to 39 employees. A relocation. Two new automatic presses. Employee heartbreak. And through it all: becoming Oklahoma City's favorite screen printer. Check out this candid interview with Oklahoma Shirt Company owner Justin Lawrence filmed at ISS Long Beach 2019. Bruce from Printavo, simple shop management software, asks Justin about how his values and vision have changed. Try Printavo: http...

Listen in as Steven Farag and Bruce Ackerman discuss why barbershops – and Amazon – provide a great model for screen printing shops to copy. The secret is in the way they manage Customer Care, communicate, and provide a customized experience. Try Printavo: www.printavo.com This in-depth discussion has too much great info to summarize here. Check out Printavo Merch: www.printavo.com/merch Follow us...

Bruce Ackerman from Printavo sits down with Steven Farag from Campus Ink to talk about how he got to $1M in online store sales for screen printing and custom merchandise. Steve's shop was the first on Printavo Merch [Beta] – our solution for simple online stores – and his insight is valuable. Bruce and Steve discuss: - Building a customer profile for great Merch customers - Developing store-specif...

When do you hire a sales rep for your screen printing and custom merchandise shop? How do you pay them? What should they actually do? These questions come up again and again. Luckily, Steven Farag from Campus Ink shared his first-hand experience with hiring a dedicated outside sales representative. Steven discusses recruiting, training, incentives, salary, commissions, lead generation, and measuri...

It's time to CRUSH your goals in 2019! It's a great time to have a bit of a mental refresh from last year and separate it from the goals and accomplishments you want to achieve this year. You can get yourself pumped up, get your team pumped up. What I've got for you are 10 different tips. These are 10 really great tips to take your shop to the next level and get ready for the new year. Here we go!...

7 Ways To Get Another Sale Right Now by Printavo

9 Ways to Compete Other Than Being the Cheapest by Printavo

Marketing your screen printing business is difficult. Retargeting is an automated advertising strategy that improves your brand's visibility and credibility. Retargeting puts you in the background of prominent websites your customers visit – without you lifting a finger. The two primary retargeting services are: 1. AdRoll 2. Perfect Audience It works by adding a tracking pixel to your website, set...

2018 has been wrapped up and we hope it was a solid growth year for everyone. As the new year begins, it's great to list out your goals for 2019. We create a list of 8 potential ideas you can use to craft your own list. 1. Raise Prices. As business owners, we undervalue what we offer. It's natural to think that someone won't pay our asking price so we undercut. As printers, we do this to get more...

We too often become wrapped up in "what's next". What will the next greatest technology be or equipment I need at the shop? Which competitor do I need to worry about? It can be exhausting to go through this repetitive cycle especially if you're using it as a guide for your team. Jeff Bezos, Founder & CEO of Amazon made the quote in 2015: --- I very frequently get the question: "What's going to...

When Talking to Customers, Be Confident and Show Your Expertise Everyone wants their customers to be happy. And that requires using the right words, especially since more and more customer interactions take place through writing (email, live chat, even Twitter). Start the conversation by establishing a personal rapport. Show the customer that you’re listening to their problem or complaint, and the...

Justin Lawrence, Oklahoma Shirt Company has an incredible story. After leaving med-school to dive into screen-printing he’s grown to a 30 person shop passing $6m in revenue. Try Printavo: https://www.printavo.com

I had a great podcast with Ryan Schraffenberger of Promotions Guy. Ryan has a print shop in Florida and in Michigan where he dives into how he balances this. Take a listen as we covered the following topics: - Saying "no" more leading to growth - How he found customers in a small town vs a large one - Lessons learned when hiring sales reps - The changing role of an owner - How to manage live print...

As a business owner, separating your work from personal life is borderline impossible. This is your baby, it's what you created from scratch into a living breathing, separate entity. Your business takes a lot of time, care and attention. When you're at home the shop may be at a different location, but mentally you're still thinking about growth, mistakes, improvements, and people. These demands ca...

Have you ever bought an item that was more expensive because of the name behind it? Shoes, a purse, equipment? The reason you feel strongly about your purchase is because of the brand. It creates an emotional connection to your consumers which makes their purchase decision easier. It is essential to create a brand your customers love and praise. Since this process doesn't happen overnight, here ar...

After chatting with more successful shop owners, we've learned they all have something in common. Extreme optimism. Everyone started their screen printing shop in one way or the other. A band, clothing line, bought into a business. It didn't make much sense at the time, but you kept persevering past all odds to create a sustainable business. Between improving your workflow, managing a team, and gr...

PrintHustlers Conf was a huge success! We had over 100 people from shops all over North America join us. In this highlight reel, Steven Farag, Co-Owner of Campus Ink, talks about five tips when automated his shop. Add all users to Printavo - Give full access to your account Automate people & technology - Allow pushing a button to print, transform data, and add data where needed. Hire a virtual...