Willingness To Pay

Pricing Page unPacked

Business EN ↓ 7 episodes

Where pricing strategy meets the real world. What actually happens when pricing theory hits a live pricing page? Where do companies get it right - and where do they quietly leave money on the table? In our new podcast, Pricing Page Unpacked , we dive into exactly that. Join Rob and Ulrik as they break down pricing pages, explore how they’ve evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts. 🎙️ What to expect: Real-world examples of pricing pages (the good, the bad, and the confusing)...

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Willingness To Pay

Episodes

SUMMER BREAK - we're back on August 19 08.07.2026 0:35

We're on a summer break until August 19! Catch us on PricingSaaS.com or the Willingness To Pay YouTube channel for content if you can't wait for more pricing insights before we're back. For more information, catch us on https://www.willingnesstopay.com/

Intercom (now Fin): Pricing the work, not the software 24.06.2026 36:39

A quick note - this episode was recorded before Intercom's name change in May 2026 and their acquisition by Salesforce in June 2026. Intercom was growing at 4% year-over-year while the median SaaS company was at 19%. Instead of optimising their way out of it, they scrapped their seat-based model entirely and rebuilt around a single metric: the resolved conversation. Rob and Ulrik tear apart h...

HubSpot: Free Entry, Sticky CRM, and the Shift to AI Credits 10.06.2026 35:39

HubSpot is the company every SaaS startup wants to copy when it comes to pricing — but most miss why it actually works. In this episode, Rob and Ulrik unpack the full arc of HubSpot's pricing strategy: the clever two-axis model that unlocked expansion revenue, the freemium CRM launch that took on Salesforce, and the bundle mechanics that turn complexity into a math game customers enjoy playi...

Slack: The hidden costs of AI, price increases and margin impact 27.05.2026 30:09

In this episode of Pricing Page unPacked we dive into Slack’s journey from a simple messaging app to an organizing app that can seem near ubiquitous for many industries. Ulrik Lehrskov-Schmidt and Rob Litterst share their insights on Slack’s AI rollout, tiered features, and dynamic pricing strategies. You’ll learn about their tiered AI features—basic summaries, advanced analytics, and enterprise-...

Notion: Why Notion’s Pricing Works Better Than Most SaaS Companies 13.05.2026 39:02

Notion has tens of millions of users. A huge chunk of them have never paid a dollar. And that's completely intentional. In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into an organic growth engine — and how that freemium model quietly spread the product across teams, departments, and entire organizations. We also get into the harder questions: •...

Figma: AI Credits, and the Future of SaaS Pricing 29.04.2026 41:56

In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool into a broader product suite with FigJam, Dev Mode, Slides, Sites, Make, and more. We also dig into how Figma’s seat structure works across designers, developers, and collaborators...

Pricing Page unPacked - trailer 28.04.2026 0:29

Stay tuned for episode 1 on April 28. For more information, catch us on https://www.willingnesstopay.com/