Astrid Madeleine Wyke
Priced Accordingly
Most founders spend decades building wealth they can't access. Eighty percent of their net worth locked in businesses built at the wrong layer. Buyers don't evaluate execution. They evaluate infrastructure. The gap between those two layers determines whether you get 3x EBITDA or 8x EBITDA when you exit. Priced Accordingly examines the five layers between survival and valuation. What infrastructure exists at each layer. How buyers actually evaluate businesses. Why most exits fail or get discounted. And what it takes to build at the layer where premium multiples are justified. I'm Astrid Madelei...
Author
Astrid Madeleine Wyke
Category
Podcast website
Latest episode
Jan 20, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Profit Per Employee Exposes Everything 20.01.2026 14:55
Team size feels impressive. Buyers don’t care. They do one calculation and see the truth. Profit per employee reveals whether you built real infrastructure or a support system for your identity. This episode breaks down the uncomfortable math that turns “growth” into a discount and shows why millions disappear at exit long before a deal is signed. If you want to know how buyers would price your bu...
How I turned A Lowball Offer Into A Record Multiplier 16.01.2026 11:48
I spent 30 years helping founders scale businesses. Then I tried to exit my own. First offer: 2.5x EBITDA. Lowball. I walked away. After nine months of rebuilding, I returned to the market and exited with a record multiplier for the industry. Same business. Same revenue. Different layer. This episode: Why 80% of founder wealth gets locked inside their business. The gap between where founders build...
The Elegant Hustle Trap: Why Conscious Leaders Still Burn Out (Just With Better Branding) 11.09.2025 10:40
You cringe at "hustle harder" posts. You've built something sustainable, soulful, values-driven. Your team believes in the mission. Your brand stands for something deeper. So why are you answering Slack messages in your organic cotton yoga pants at 7:43 AM on a Saturday? You rejected grind culture. But somehow you're still grinding. Just with better branding. Same trap. Different crystals.
The Million-Dollar Paralysis: Why Every Decision Feels Like Russian Roulette (And How to Stop Leading from Your Anxiety) 03.09.2025 12:48
You've been "about to hire" that Head of Ops for eight months now. Your team is asking whether the calendar invite should be blue or light blue. You're refreshing Stripe like it's a Magic 8-Ball. Here's the thing: You're not indecisive. You're just making million-dollar moves with kindergarten visibility. Here's how we fix that. When you’re ready to anchor your growth in clarity and rhythm, book a...
Weekly, Monthly, and Quarterly Financial Rhythms That Calm Cashflow Chaos 27.08.2025 16:13
You’ve got revenue. You’ve got receipts. You’ve got a calendar full of calls and a brain full of ideas. And still... Cashflow feels like a cryptic riddle… Your “strategy” is just gut feelings and Google Sheets… Every financial decision comes with a side of mild panic… It’s time for a financial rhythm. Weekly. Monthly. Quarterly. Three rituals to give you precision and decision-making clarity. For...
How to Access the $18,888 Bonus Stack That Is Giving Our CFO “Who Approved This?” Anxiety 20.08.2025 25:39
You’re making million-dollar moves with $12 clarity. Your backend is mostly vibes. And your decision-making process? Somewhere between “looks fine” and “dear god, I hope this works.” That’s what this bonus stack is for. It’s $18,888 worth of let’s-clean-this-up-before-it-breaks-you . And yes, someone should’ve stopped us. But they didn’t. So here we are. When you’re ready to anchor your growth in...
When the Business You Built Feels Like a Haunted Airbnb You Can’t Check Out Of 19.08.2025 35:39
Sure, it’s “successful.” But also… help. The numbers look good. The team is solid. The brand? Crushing it. So why does it feel like you accidentally built a shrine to your past self and now you live inside it, answering Slack messages like a ghost who used to have dreams? Let's talk about it. No séance required. Just honesty, a little nervous laughter, and one very real path back to clarity. When...
What To Do When Your Team Gives More of A Group Chat with A Payroll Vibe 16.08.2025 29:42
You hired grown adults. But now you've got Slack chaos, mysterious “updates,” and five people typing “lol got it” while absolutely nothing moves forward. If your team is vibing but not finishing. If your inbox is where projects go to die. If every task somehow boomerangs back to you like a haunted frisbee. It’s not you. Wait — it might be you. Let’s fix it anyway. When you’re ready to anchor your...
Congratulations, You Accidentally Built Yourself a Job (Instead of A Business.) 14.08.2025 34:11
Remember when you started your business for freedom and now you have 97 tabs open, six team members tugging at your sleeve, and an “urgent” client email interrupting your pee break? Instead of feeling like the badass CEO that you are. You’re feeling more like the janitor, the firefighter, the emotional support animal, all wrapped into one. This one’s for you, boss. It’s time to fake your own death...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.