Pretty Profits: AI, Growth & Digital Strategy

Search is changing fast — and AI is reshaping how people find answers. So the big question is: can SEO companies really get you to show up in AI search? In this episode, we break down what’s actually happening behind the scenes with AI-driven search, large language models, and Google’s evolving ranking systems. We talk honestly about what SEO can — and cannot — control, why there is no guaranteed...

Market research doesn’t need to be complicated — it needs to be clear, intentional, and grounded in real information. In this episode, we explore how Notebook LM , Google’s AI-powered research tool, can be used as a private thinking partner to analyze your own materials and uncover meaningful insights about your market. Instead of relying on assumptions or generic advice, you’ll learn how to uploa...

AI doesn’t need to feel complicated or overwhelming. In this episode, I walk through how professionals can use tools like ChatGPT and Gemini as daily support systems — not replacements — to save time, stay consistent, and reduce mental load. This lesson is part of AI Made Human , where we focus on using AI in a way that feels practical, ethical, and aligned with your voice. You’ll learn how to app...