Erika Geraerts
Pretty Hard
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.
Be sure to visit the podcast's website and support the creator: www.buzzsprout.com
Where to listen?
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Episodes
Episode 7: An Internal Rebel. Meg's Relationship to Beauty 26.01.2023 31:46
We discuss the influence of growing up in a Christian family, how beauty can feel artificial especially when comparing yourself to everyone else, why we ultimately have the choice to choose our own unique expression of self, and the internal debate of whether or not to start an only fans account.
Episode 6: Fear and Growth. Phoenix’s Relationship to Beauty 18.01.2023 33:28
We discuss the journey of exploring, finding, losing, and reconnecting with your highest, evolving self. How relational support and being your own healer requires being brutally honest with yourself, and why sometimes you need to look in the mirror and be your own therapist.
Episode 5: Can't be Bothered. Jenna's Relationship to Beauty 11.01.2023 36:37
We talk with Jenna Holmes, Founder of Plant Mama, Pasta Club, and P Mami, about her casual approach to beauty: her mother's influence, her experience with getting older, her challenges with being in the public eye, how her ADHD diagnosis has helped her understand herself, and finally, accepting the evolving parts of herself with and without makeup.
Episode 4: An Obsessive Mentality. Erin's Relationship to Beauty 04.01.2023 44:23
We chat openly with Erin Deering, Co-founder of Triangl, about her relationship to beauty: her exploration of injectables and the process of altering and undoing it all; as well as her experience and learnings across business and motherhood.
Episode 3: End of Year Wrap Up 21.12.2022 20:41
Ellen and Erika discuss the year that’s been: one of experimenting, learning, growing, tiring, and ultimately feeling energised for what’s next. What exactly is that for Fluff? Listen and find out.
Episode 2: Who am I, really? Ellen’s Relationship to Beauty 07.12.2022 29:55
We’re talking to Ellen, Fluff’s Head of Brand, about her relationship to beauty: her confusion around identity, the influence of location and circumstance, and how she has accepted its evolving nature. And finally, the role that Fluff has played.
Episode 1: Founding Thoughts. Erika's Relationship to Beauty 23.11.2022 36:26
We're talking about Erika's relationship to beauty: how she thinks it's changed over time and specific influences including work and relationships, why she started Fluff, and how the business influences her personal choices around makeup and consumption.
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