Erika Geraerts

Pretty Hard

Arts EN ↓ 52 episodes

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.

Author

Erika Geraerts

Episodes

Episode 2: Who am I, really? Ellen’s Relationship to Beauty 07.12.2022 29:55

We’re talking to Ellen, Fluff’s Head of Brand, about her relationship to beauty: her confusion around identity, the influence of location and circumstance, and how she has accepted its evolving nature. And finally, the role that Fluff has played.

Episode 1: Founding Thoughts. Erika's Relationship to Beauty 23.11.2022 36:26

We're talking about Erika's relationship to beauty: how she thinks it's changed over time and specific influences including work and relationships, why she started Fluff, and how the business influences her personal choices around makeup and consumption.