Pretty Hard

This episode is with one of beauty's true pioneers, Poppy King. With over 30 years shaping the global beauty industry, Poppy has seen trends come and go, built iconic brands, and challenged the status quo.  In this intimate, live recording, we explored the current state of beauty, what it really takes to build a brand in 2026, and how founders can create something genuinely different in an in...

Poppy Lissiman has spent nearly two decades building one of Australia's most recognisable independent fashion brands, doing it entirely on her own terms.  Known for creating accessories with personality and cultivating a fiercely loyal global following, I had been wanting to catch up with Poppy for years since we first met, and am grateful that she made the time to share her relationship to b...

After a 15-year rowing career, Rosie Popa retired as an Olympic Champion and Olympic Record Holder following the Tokyo 2020 Olympic Games. She quickly transitioned into the corporate world, where deeper questions about her identity, ambition, the hidden costs of success, and purpose reared their head.  These questions now shape Rosie’s writing, speaking, and work with individuals and organisations...

Fashion journalist and author Lucianne Tonti has spent years examining the stories our clothes tell about us—and the systems that shape the industry from which we buy from every day. Having recently published her latest book, The Good Witch, I was curious to understand how her career led her here, and if the idea of witchcraft or magic has influenced Lucianne’s relationship to beauty and identity....

Mukti is a pioneer of Australia’s natural beauty movement and founder of Mukti Organics, blending science and sustainability to redefine conscious skincare. She’s also the author of Truth in Beauty, a book I continually return to when navigating ingredients and formulations in this noisy, complex industry. Mukti has been in business for 25 years, more than most founders can lay claim to, which is...

Felicity Evans is the founder of Imbibe Beauty, the ingestible and topical skincare brand. She is known for her holistic approach to beauty that bridges nutrition, skin health, and modern ritual. As a mum of three daughters, Felicity is ever conscious of her role in modelling a positive and sustainable approach to beauty, while sharing her love of all things timeless, beautiful, and chic. This con...

Alison Rice is a journalist, podcast host and founder of Offline , a platform exploring conscious careers, purpose and what it really means to succeed. I had been wanting to chat with Alison for years and we finally made it happen. We chat about the internal conflicts of working in our respective industries, and how to navigate a business and life that may not want to be online but in some ways ne...

Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparing for her new chapter in life, whatever that will be. Currently situated in Thailand, we discuss the simplification of Lissy’s life that has taken place in the last couple of years, and what’s left are you break down the layers an...

Hilary Holmes is a makeup artist and the founder of Holme Beauty, known for challenging traditional beauty standards and redefining makeup as a tool for education, confidence, and self-acceptance rather than correction. Hilary and I have found a friendship in recent years discussing all things from our own personal beauty journeys, the highs and lows of being a founder, navigating the commercial a...

Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with audiences around the world. From her early days writing about sex at VICE to bylines in Cosmopolitan, Harper’s Bazaar, Fashion Journal, POPSUGAR and more, Laura brings honesty, nuance and curiosity to every conversation. She’s t...

A different kind of podcast episode as we head into a new year.  Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff we are resonating with, many of us can feel like we're shedding, questioning, reflecting.  In light of such, we decided to ask four friends of Fluff: Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon a simple questio...

Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas , where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his journey through mental health, addiction, and self-discovery, using his platform to explore life, food, purpose, and identity. We discuss all of the above, including a refreshing perspective of his participation in beauty culture. Fi...

Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share fashion, lifestyle, art and personal reflection. As a filmmaker, Joy writes and directs, turning intimate themes of belonging and change into cinematic form, most recently for Fluff in her short film titled, Beauty is Nurtu...

Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia.  She’s represented the Opals at the Asia Cup and has played for top clubs in Poland, Turkey, Spain, the WNBL’s Canberra Capitals and Melbourne Tigers, and recently, Townsville Fire. When she's not on the c...

Kayla Moon is a multifaceted creative across Xxflos and Stay Soft Studio in Melbourne, where she has built a reputation as a local business owner and floral artist blending nature and structural modernity. Her story has been shaped by reinvention, resilience, and the challenges of carving space in industries that demand both vulnerability and vision. We chat about growing up with strong, wild femi...

The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed. Purpose vs Profit. Expression vs Exploitation. Generosity vs Gatekeeping.  In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty jour...

Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar.  We have known each other for around a decade, having first met at her furniture store and very quickly becoming close friends.  I am inspired by Eryca’s personal style, strong sense of self, and appreciation of all things beautiful - and her application of such in her daily life.  Like me, Eryca...

Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘good taste’ and challenging conventional aesthetics - and this has meant an exploration of bold glamour and following her instincts rather than the dictates of...

Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having danced since the age of 5. We chat about many things including the most poetic definition of beauty, how her style has changed (and been reclaimed) over time, why she believes dance is an art form for people of all ages, and the lega...

Diana Mishka is a NY based model, marketing manager, and friend of Fluff. We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of makeup. We thought, why pick another colour when we can work with the people that love and inspire our brand each day? What do they want to see? In this episode we caught up across different timezones, to discuss Diana'...

Stacey Burt is the founder of Little Company, a holistic skin studio that offers a focused approach to the body’s largest organ, that being the skin. We love Little Company's approach to facials - it is truly a meditative ritual that we believe everyone should experience if they can, and their approach to simple, supportive routines just makes sense. Stacey is also working on a Training Schoo...

An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan. ​​Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. ​​Founded i...

Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one's cycle and it's impact on movement and exercise, as well as a weekly run community across Australia and NZ.  We met a few years ago and eventually joined the Femmi run club, which has been a chance to meet new people, get o...

Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her industry and within the social media space. We get stuck into topics including growing up around a camera, online bullying and trolling, privacy and co...

Lucinda Price is a writer, comedian, and performance artist. We've crossed paths over the last ten years, and have wanted to talk to Lucinda in detail for a while. We finally got the opportunity and we loved the amount of crossover we had, being writers and working in advertising and media. We talk a lot about her upcoming book, titled, ALL I EVER WANTED WAS TO BE HOT’ and her journey/relatio...