Pressing Matters with Avi Krawitz

In this episode of Diamond Debates, Avi Krawitz is joined by J.R. Dunn Jewelers President Sean Dunn to examine whether branding can counter an increasingly commoditized diamond market. The discussion explores why diamond branding has historically struggled, the relationship between category marketing and individual brand building, the growing importance of storytelling, origin and provenance, and...

Avi is joined by Tom Chatham, chairman of Chatham Inc., to debate the current state and future prospects of the lab-grown diamond market. The discussion explores shifting market dynamics, technological advances in synthetic diamond production, industry challenges and marketing strategies, high-tech applications and niche markets, and efforts to establish a lab-grown industry body to advocate on th...

This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand. Diamond Debates is supporte...

From the Kimberley Process to sanctions compliance, traceability rules, AML requirements and ESG reporting, the diamond trade operates under layers of oversight that few luxury sectors face. Supporters argue regulation protects consumer trust and shields the industry from reputational risk, while critics say it adds cost, slows trade, and disproportionately burdens smaller players without solving...

In this discussion, Avi and diamond analyst Paul Zemniski delve into the future of De Beers and the diamond industry as a whole. They discuss the implications of Anglo-American's divestment from De Beers, the challenges posed by lab-grown diamonds, and the need for a rebranding of the natural diamond market. The conversation also touches on the importance of inventory in retail and the evolving co...

In this episode of Diamond Debates, Avi is joined by Wes Tucker, CEO of Tracr, to unpack the proposition that the diamond industry must adapt to or risk decline by pivoting decisively toward value. The wide-ranging discussion explores structural shifts reshaping the market, from oversupply, mine economics, and geopolitical pressure, to changing consumer spending habits, the rise of lab-grown diamo...

In this engaging debate, Avi is joined by David Block, CEO of Sarine Technologies, to examine where the diamond industry stands and where it is headed. They unpack the contraction of the natural diamond market, the rise of lab-grown alternatives, and the growing responsibility of retailers to actively stimulate demand. The discussion moves through manufacturing realities, the shift from volume to...

2026 could prove pivotal for the diamond industry. In this episode of Diamond Debates , Avi is joined by Rob Bates, news editor of JCK Online and author, to examine the market scenarios taking shape. They assess how major players such as De Beers and Alrosa may influence direction, the evolving impact of lab-grown diamonds, mounting retail challenges, shifting marketing strategies, while also weig...

2025 was a critical year for the diamond industry, shaped by five developments that placed sustained pressure across the market. In this video, Avi Krawitz breaks down how shifts at De Beers, the continued rise of synthetics, evolving approaches to traceability, aggressive US trade policy, and mounting strain across the diamond pipeline combined to redefine the industry’s trajectory. From geopolit...

In this conversation, Avi and Didier Backaert, director at Bonas Group, discuss the evolving role of diamond dealers in the rough diamond market, the impact of tender houses, and the significance of financing in the industry. They explore how the landscape has changed over the years, the efficiency of the market, and the relevance of traditional dealers amidst new trading mechanisms. The discussio...

Gen-Z’s changing values are reshaping the diamond market. This debate examines whether - and why - natural diamonds are losing relevance among younger consumers, what’s pulling them toward alternatives, and if the industry can win them back. Avi unpacks the issue with Matt Gabel of MJ Gabel, a fine-jewelry advisory firm. Diamond Debates is supported by Sarine Technologies.

David Kelly is the CEO of the Natural Diamond Council (NDC), the organization responsible for driving consumer interest in natural diamonds. Nearly four years since the rebranding of the NDC in 2020, the organization is embarking on a new campaign: ‘Real, Rare, Responsible,’ highlighting the values it argues are inherent in natural diamonds. In his role, David has developed a unique perspective of...

Thabo Manne is the manager for social compliance at the Cullinan mine in South Africa. Petra Diamonds, which owns the operations, has embarked on a strategy to put sustainability front and center of its decision making, governed by its four pillars - people, planet, partners, and production. Tasked to engage with the communities affected by Cullinan, Thabo sits at the core of that strategy, offeri...

Lyndon de Meillon is a diamond entrepreneur and geologist with interests in alluvial mining projects along South Africa’s Middle Orange River as well as Pioneer Diamond Tender House. He also serves as vice chairperson of the South African Diamond Producers Organisation (SADPO). Lyndon is deeply invested in the success of South Africa’s small-scale mining sector, which faces some unique challenges...

Molefi Letsiki is the founder of Molefi Letsiki Diamonds, a South Africa-based diamond manufacturing entity which made history when it became the first majority black-owned company to become a De Beers sightholder. Molefi currently serves as chairperson of the Diamond Dealers Club of South Africa and is deeply invested in bringing about transformation in this historically significant diamond cente...

The co-founders of OC Gems, a startup manufacturing company based in Kimberley, South Africa, tell the story of their journey into the diamond industry, and discuss entrepreneurship, beneficiation and the crucial role that social media is playing as they step into the next phase of their business's development. You can find them on Instagram and Tik Tok as OC Gems, and via their website www.ocgems...