Predictable B2B Success

Follow the story of a videographer-turned-measurement-agency as they go down the rabbit hole to understand how to use data collection and visualization to predict outcomes and take action. But when they can forecast the revenue within 5%, their clients are left scared, asking, 'How do you do this?'. Find out what happens next - but be warned, the answer may change everything. My special guest is J...

When Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection. My special guest is Scott Bywater. Scott Bywater, a highly-regarded copywrit...

Little did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve. What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth. "You have to edit what yo...

With a passion for digital marketing and scaling businesses, Steve Kilberg set out to make a difference by helping entrepreneurs succeed - but he never expected to discover how many business owners needed to be made aware of the crucial metrics essential for predictable growth. Unwavering in his dedication, Steve now dedicates his time to guiding entrepreneurs in building strong and long-lasting b...

Unlock the power of different leadership styles to achieve success in any organization. You will learn how to unlock the power of different leadership styles to be successful in any organization. "Your job as a leader within a division, part or all of the organization is how do you quicken that cadence? How do you cause more rapid firing of cylinders? And the foundation of all of that is what is m...

Are you ready to stand apart from the competition and become a true Thought Leader? "B2B decision makers indicate that thought leadership is a very important tool in their ability to determine the value of potential vendor or partner whom they want to work with. So it's got that bottom line impact." Ben Laws is the Executive Vice President, and Deputy US Lead for Business Marketing at Edelman, a g...

Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay . John Livesay is an incredi...

Discover how product-led growth can help you supercharge your business and unlock new levels of success! You will learn how to use product-led growth to supercharge your business and achieve higher levels of success. "Successful people are not afraid to be uncomfortable at times, so never be afraid to be the dumb person in the room and ask for help early and often." Nick Lumsden is the co-founder...

"Collabradabra: Unlock the Magic of Profitable Growth with Authentic, Optimistic Relationships." "The best way to profitable growth is through having collaborative relationships with clients externally and collaborative cultures internally - it starts with the deliberate intention to collaborate." Peter Anthony is an author, speaker, and master of professional communication. He is an expert in col...

When Park Howell, a veteran marketer, noticed traditional advertising was no longer effective, he embarked on a journey to unpack Hollywood movies to uncover the power of storytelling and create an algorithm for brands to hack through the noise and connect with their audiences. This endeavor leads to a significant paradigm shift. "Our jobs as sales, marketing, B2B executives, whatever, is to make...

Discover how building a strategic narrative can revolutionize your category creation process and grow your business! You will learn to use strategic narrative building to transform your category creation process and expand your business. "It's not the smartest or the quickest that survive, but those who are most responsive and able to change." - Andrew Davies . Andrew Davies is the Chief Marketing...

Discover the secret to shortening the sales cycle and easily growing your business! "It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow . Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entr...

When Oscar Trimboli's VP suggests he could "change the world" if he could "code the way he listens," he embarks on a journey to become a masterful listener, discovering the powerful interplay between the speaker's 125 words per minute, the listener's 400 words per minute and the speaker's 900 words per minute of thinking - and the compelling central conflict between hearing and taking action. You...

With the courage to reach out to his mentor, Dan Portik shares how he embarked on a journey of reinvention, discovering the power of prospecting and closing sales to achieve his goal of writing a bestselling book and creating a movie about his mentor. In simple steps, you will learn how to create an automated sales funnel to maximize your business growth. "I can't stress enough that hard work and...

In this podcast episode, Vin Turk, a computer engineering expert, uses his technical know-how to create a revolutionary platform for marketers to connect with the right business professionals and drive compelling outcomes, despite the complexity of the ever-evolving marketing technology landscape. You will learn how to create an effective lead-nurturing program that drives conversions to overcome...

In this episode, Karl Yaacoub shares insights from his journey in discovering the art of creating value for businesses, only to uncover the compelling central conflict between serving shareholders and customers. "It is an iterative process, it takes a lot of trial and error because every market is different, every company, every industry is different. And so like with any product you're introducin...

Tommy Yionoulis, a visionary entrepreneur and SaaS founder, takes on the daunting challenge of salvaging the crumbling Quiznos franchise by transforming their paper-based audit process into an automated system, uncovering the key to preventing million-dollar mistakes. You will learn how to use operations management strategies to gain powerful insights and accelerate your business growth. "I'm a vi...

Discover the secret to customer health with scientific rigor and an analytical approach to understanding customer churn, adoption, retention, and expansion. "When it comes to customer success, it's not just a Boston Tea Party - it's a long-term process that requires scientific rigor and analytical understanding to get to the nirvana of customer health and happiness much quicker." Manasij Ganguli i...

When Irina Poddubnaia faced the challenge of managing ecommerce orders, she was forced to grapple with the difficult task of retaining customers, preventing miscommunications, and tackling the chaotic customer service process - all while trying to maintain her business's reputation. You will learn how to maximize customer satisfaction and drive growth without extra resources by discovering the sec...

When Amanda Klitsch, is tasked with helping marketers quickly capture leads, she advocates for an empathetic approach, stressing the need to build strong relationships with the audience and emphasizing the value of testing and optimizing to maximize return. You will learn how to unlock the power of remarketing to boost your success and discover its secrets. "No one buys anything because they saw a...

When Ken Burke sold his company for a ten-digit exit, he thought he'd be enjoying the beach, but instead, he became a serial entrepreneur and re-empowered himself as a leader to build a new software company from nothing, facing the central conflict of his own culture vs the culture of his investors. Ken Burke is the founder and CEO of the Entrepreneur Now Network and author of "Intelligent Selling...

In this podcast episode, Alexis Kingsbury, an experienced management consultant, shares his passionate journey to empower business owners with his unique process to help them break free from an overwhelming workload, reclaim their time, and achieve success without sacrificing their work-life balance. You will learn the essential steps to quickly document business processes for maximum growth and s...

With his goal of creating a better way to do business, Bobby Gillespie sets out to operationalize his brand to empower his team and customers but discovers the courage and clarity needed to make it all work is not so simple. You will learn how to maximize growth for your brand by creating a motivating culture through easy implementation. "The secret to happiness is growth. Personal and professiona...

When Donatas Jonikas, a marketing consultant, decides to jump into the startup space to explore innovative ideas, his bold undertaking leads to an ambitious research of over 1000 startups in order to validate his book idea and uncover a compelling central conflict. You will learn how to use data-backed, proven methods to accelerate business growth. "I love innovative ideas. I love to help people b...

Reach your peak performance with gamification and unleash the power of coaching, questioning, and rewarding. Here's what I cover with sales gamification expert Christopher Cumby in this episode: How can gamification be used to help improve company culture and employee engagement? What are the keys to high performance and how can individuals become more efficient and productive? How can businesses...