Predictable B2B Success

In this episode of the Predictable B2B Success podcast, we're diving deep into measurement marketing with Chris Mercer, the co-founder of MeasurementMarketing.io. Have you ever felt overwhelmed by mountains of data and wondered how to transform those numbers into actionable insights? Or have you faced hurdles of miscommunication between your data analysts and end-users? Mercer reveals the critical...

Welcome back to another episode of the Predictable B2B Success podcast, where Vinay Koshy speaks with conversion rate optimization (CRO) expert Sahil Patel, CEO of Spiralyze, to unlock the secrets behind high-performing B2B tech websites. Have you ever wondered why your website isn't converting traffic as you'd hoped? Sahil shares groundbreaking insights, including the pivotal "one-second test" th...

In this episode of "Predictable B2B Success." Today, we're diving deep into the transformative realm of mission-driven business strategies with Paul Burani, a seasoned expert in sales and marketing dedicated to integrating social impact into revenue models. With over two decades of experience and a visionary approach, Paul delves into the intricate process of shifting the mindset of automotive cli...

Welcome to another episode of Predictable B2B Success! In this episode, host Vinay Koshy chats with Matt Swalley, co-founder of OmniKey, to explore the evolving landscape of digital ad campaigns and the shift from traditional outbound sales to more sophisticated, data-driven strategies. Have you ever wondered how leading startups navigate the challenges of fragmented data and leverage AI to create...

In this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with marketing expert Jarie Bollander. Jarie, the CEO of Story Driven and advisor to organizations like Decision Council and Incodex, discusses the importance of a story-driven marketing approach in today's world for B2B success He shares insights from his unique career trajectory from engineering to marketing, driven by pers...

In this episode of Predictable B2B Success, host Vinay Koshy sits down with Frederic Joye, the visionary co-founder of Arcanys, to delve into the intersection of human connection and strategic innovation in outsourcing. From orchestrating personal bonds with fantastic people to his strategic pivot towards meaningful investments, Frederic shares a compelling narrative of how integrating a purpose-d...

Welcome to another episode of Predictable B2B Success, where we explore the keys to sustaining and scaling your business with expert guidance. In this episode, we have the honor of hosting Jason Kruger, president and founder of Signature Analytics, who brings a wealth of knowledge from his extensive public accounting and financial leadership background. Tune in as Jason delves into exceeding custo...

In this Predictable B2B Success Podcast episode, host Vinay Koshy engages in a compelling conversation with Will Adams, President at Tarkenton Companies. Will discusses the pressing challenge of preserving the human element in business relationships and innovation processes as AI and technology rapidly advance.  The dialogue covers various topics, including Tarkenton's unique business model as a S...

In this episode of the Predictable B2B Success podcast, we're diving deep into the often misunderstood world of human-centric sales with our extraordinary guest, Karl Becker. Karl Becker has founded and run numerous companies over the last thirty years and now runs Improving Sales Performance, a consultancy that supports sales organizations to build high-performing teams and achieve their revenue...

Welcome to another episode of Predictable B2B Success, where we delve into the secrets behind driving consistent and monumental growth in the business-to-business landscape. In today's episode, host Vinay Koshy engages with the dynamic Kurt Uhlir, a visionary in marketing and leadership strategies. Ever wonder how healthy conflict can catalyze breakthrough innovations or why early communication in...

In this episode of the Predictable B2B Success Podcast, host Vinay Koshy speaks with Avetis Ghazaryan, tech entrepreneur and CEO of Growth Hunter, about strategies early-stage startups can employ to drive exponential growth. ATI discusses the concept of momentum marketing and how it can help early-stage startups achieve reliable and repeatable pipeline growth. Key areas covered include: The signif...

In this episode of the Predictable B2B Success podcast, host Vinay Koshy talks with seasoned online marketing expert Astrid Kramer. Astrid delves into the crucial intersection of SEO and Customer Experience (CX), emphasizing the importance of interdisciplinary collaboration. She discusses the significance of integrating SEO from the planning stages of product development, the evolving nature of SE...

In this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with Julie Brown, VP of Industry and Customer Experience at Johnson Controls. Julie shares insights from her 24 years of experience in general management, product development, and marketing across various industries. The discussion delves into strategies for achieving profitable revenue growth in the B2B sector, focusing on c...

In this episode of the Predictable B2B Success Podcast, Vinay Koshy interviews Andrew Kahl, CEO of Backbox, on the vital role of customer success in business growth. Andrew shares insights from his extensive experience in customer service and success, emphasizing the significance of understanding customer needs, problem-solving, and the strategic balance between people and processes in delivering...

In this episode, we delve into the intricacies of stalled sales deals, the critical role of translating technology features into compelling business cases, and practical strategies for coaching sales teams toward success. Special guest Mark Phinick, an award-winning enterprise software deal coach and master storyteller, shares his extensive experience in deal coaching and provides actionable advic...

Welcome to another captivating episode of Predictable B2B Success, where we delve into the dynamic world of femtech with our distinguished guest, Capucine Cogne. Capucine, a seasoned freelance writer and copywriter, brings a unique perspective as a fervent advocate for women's health through her platform "Understand Your Cycle." Today, we uncover the critical gaps and stark disparities within wome...

This episode of Predictable B2B Success delves into practical strategies for engaging potential clients on LinkedIn, highlighting the value of personalization and industry insights in communication. Jason Tan, the founder of Engage AI, shares how his platform assists users in augmenting conversations across multiple channels by leveraging generative AI and large language models, enhancing B2B inte...

In this episode of the Predictable B2B Success podcast, hosted by Vinay Koshy and brought to you by Sproutworth.com, guest Vikram Chalana, CEO of Pictory and a pioneer in AI-driven content creation, discusses the transformative potential of video content in B2B marketing.  With an impressive background, from a research scientist to co-founding Winshuttle and now leading Pictory, Chalana shares ins...

Welcome to Predictable B2B Success, where we explore the strategies that fuel thriving B2B businesses. In today's episode, we're thrilled to introduce Joshua Lisec, the go-to ghostwriter for the Internet's favorite experts and a maestro of persuasive nonfiction that turns readers into leads.  Imagine having a silent ambassador that works tirelessly, convincing your ideal clients of your superiorit...

Welcome to Predictable B2B Success, where we empower you to achieve consistent growth in your B2B ventures through insightful conversations with industry experts. In this episode, we speak to special guest Vitalii Romanchenko, whose innovative ideas transform how businesses educate and develop their workforce.  In this episode, Vitalii, the CEO of a trailblazing generative AI startup, unveils the...

Welcome to another episode of Predictable B2B Success, where we explore the insights and stories that propel B2B ventures to predictable growth. I'm Vinay Koshy, your host. In this episode, we're joined by an exceptional guest: Ryan Janssen, CEO of Zenlytic, a groundbreaking business intelligence tool at the cutting edge of self-serve BI technology. Get ready to explore the rapidly evolving data l...

In this episode of "Predictable B2B Success," we explore the confluence of emotional intelligence and strategic marketing in the B2B landscape. Our special guest, Sophia Dagnon, a renowned strategist at GetUplift, brings a fresh perspective on decoding customer behaviors and aligning them with business goals. Have you ever wondered why some strategies fall flat while others resonate and drive incr...

Welcome to another episode of "Predictable B2B Success," the podcast designed to empower B2B entrepreneurs and leaders with insights and strategies for predictable growth. Today, we're thrilled to have the remarkable Gregory Shepard with us, a seasoned startup savant whose vision has reshaped the entrepreneurial landscape. In his two decades of navigating the startup ecosystem, Gregory has orchest...

Welcome back to Predictable B2B Success, the podcast that dives deep into the strategies behind successful business-to-business ventures. In today's highly anticipated episode, we're joined by Riaz Kanani, a trailblazer in advertising and marketing technology with over 20 years of experience. Get ready to discover cutting-edge insights as Riaz unravels the intricacies of account-based advertising...

Welcome to another transformative episode of Predictable B2B Success! I'm your host, Vinay Koshy, and in this captivating conversation, we have the strategic mastermind Varag Gharibjanian with us. Prepare to dive deep into the future of computing, spatial platforms, and the genuine impact of AI on our world. Varag doesn't just theorize; he brings experience and a treasure trove of actionable insig...