Predictable B2B Growth

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the one marketing concept that many facilities service providers overlook. Learn how focusing on this one thing can help your business grow from zero to over $100M in revenue in just five years.  Discover why this asset may be the most valuable one you have in your business and how the top marketing experts...

If you're tired of the traditional approach to marketing and are looking for new ways to stand out in the crowded facility management space, this episode is for you. Join host Javier Lozano Jr. as he reveals a little-known marketing strategy that can help your FM business grow and thrive. From understanding the importance of a strong offer to learning how to use paid ads to your advantage, th...

Are you struggling to get noticed in the crowded world of facility management? Want to stand out and reach more customers with your marketing efforts?  Look no further!  In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his tried-and-true strategies for creating a brand worth following and attracting free traffic from Google.  With his expert insights and...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a game-changing marketing strategy that he learned from a book and has completely transformed his approach to creating marketing strategies and content.  He explains how this strategy has impacted his writing for LinkedIn, blog posts, emails, sales pages, and ad copy, and how it has improved his skills as...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the benefits of running paid ads for your FM business.  He discusses the potential for generating leads and filling up your sales pipeline, as well as the role of ads in growing and promoting your FM brand.  From Google to LinkedIn to TikTok, he covers a variety of digital channels and the opportunities...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business.  He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions.  This epi...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the common mistakes that B2B companies make on social media, including a lack of personal engagement and posting content that lacks value.  He shares strategies for improving your social media marketing approach in the Facility Maintenance industry, including techniques for increasing engagement and ach...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization.  He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary.  With this beginner's guide to SEO, you'll be equipped with the knowledge you need to...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization.  He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary.  With this beginner's guide to SEO, you'll be equipped with the knowledge you need to...

As a Facility Management professional, attracting free traffic to your business is likely always at the forefront of your mind.  On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses a proven strategy for generating free traffic through Google.  He covers the ins and outs of Google Business Profile (formerly Google My Business), a platform that allows you...

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the concept of branding for FM businesses.  He delves deeper into what a brand truly represents, beyond surface-level elements such as business longevity, website design, and logo.  Tune in to learn about the untaught aspects of branding and how to build a brand that is worth following in the Facility Ma...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the power of storytelling in marketing your Facility and Property Management company.  He shares a simple yet effective 7-step framework for crafting a captivating story about your business that will set you apart from your competitors. With live examples of how this framework can be applied in the faci...

Welcome to the Facility Management Marketing Podcast, where host Javier Lozano, Jr. shares his journey and expertise in the industry.  In this episode, Javier shares his origin story, starting with his experience as an entrepreneur and the marketing strategies that helped him succeed.  After selling his business for multi-six figures, Javier took on a role at CMI Mechanical, a commercial HVAC/R co...