Precision Farming Dealer
Precision Farming Dealer Podcast
The Precision Farming Dealer Podcast is the farm equipment dealer's audio sources for information on precision farming technologies and their application, as well as how to market, sell and service for increased customer value.
Author
Precision Farming Dealer
Category
Podcast website
Latest episode
Jun 25, 2026
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Episodes
Exploring the Customer Experience Strategy 13.11.2019 41:10
The first topic we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?
Driving the Value of Ag Data with Decisive Delivery 22.10.2019 26:13
In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.
How Can You Become the ‘Value-Added Dealer?’ 23.09.2019 23:07
In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jim Henderson, executive partner with The Exemplary Group, where he shares insight into how dealers can embrace a shifting precision business model.
Dissecting Independent Dealer Relationships 12.09.2019 28:21
In this episode of the Precision Farming Dealer podcast, we share excerpts from conversations from the 2019 Farm Progress Show, from several precision farming manufacturers and dealers, who provide their perspectives of what it takes to succeed in the independent space, and where dealers and manufacturers are looking to take those business relationships in the future.
Marketing Customized Precision Problem - Solving To Customers 08.08.2019 14:42
In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
Widening the Window of Opportunity for Post-Planting Precision Sales 25.07.2019 17:46
In today’s Precision Farming Dealer podcast, we we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
Starting Workforce Development Before Full-Time Precision Employment 12.06.2019 18:17
In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Nebraska Equipment's Sales Manager Kenny Pekarek. He shares details regarding the development and launch of a precision-specific internship program, to include the benefits to both the dealership and the student intern.
What You Need to Know from Plugfest 2019 22.05.2019 25:19
In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Andrew Olliver, marketing and communications leads for AEF who's covering the AEF’s short- and long-term plans for its increasing access to the compatibility database and improvements to its equipment conformance test.
Eis Implement: Big Picture Approach by a Single-Store Dealership 23.04.2019 17:02
In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jon Eis, COO and Eric Hagenow, precision farming specialist with Eis Implement, covering the origins and expansion of the precision team.
Talking Technology Adoption & Impact Pt. 1 with Steven Fisher, UBS Analyst 10.04.2019 21:22
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Steven as part one of a discussion which will look at some of the ongoing dealer research being done by UBS into the ag technology market.
Recruiting & Retention: Putting a Personal Touch on the Process 20.03.2019 15:08
In today’s Precision Farming Dealer podcast we share excerpts from our conversation with Heather Hardy, precision farming coordinator with H&R Agri-Power, on onboarding new precision employees, preventing burnout and being a visible leader when recruiting new talent
Outlook and Obstructions to Advancing Automation in Ag 06.03.2019 22:34
In today’s Precision Farming Dealer podcast we we share excerpts from our conversation with Dr. Alex Thomasson, professor with the Department of Biological and Agricultural Engineering with Texas A&M University discussing which equipment manufacturers are ahead of the innovation game.
Ep. 061 Evaluating Precision Ag’s Link in Blockchain 27.02.2019 24:02
In today’s Precision Farming Dealer podcast we share excerpts from our recent visit to the 2019 National Farm Machinery Show where we invited companies to offer a perspective on how and when blockchain will emerge in ag.
Ep. 060 A Conversation with John Deere’s Joel Dawson 12.02.2019 13:50
In this episode of the Precision Farming Dealer podcast, we had the opportunity to visit with John Deere’s new production and precision ag director, Joel Dawson during the company’s recent Large Ag Integrated Solutions event in Orlando.
Ep. 059 An Overseas Perspective on Precision Dealer Development 22.01.2019 11:55
In today’s Precision Farming Dealer podcast we share a conversation with David McGavin, founder of Precision Seeding Solutions, from the 2019 Precision Farming Dealer Summit, to gain some overseas perspective on how dealers are developing their precision business, recruiting staff and accommodating customers' technology needs.
Ep. 058 Dialing Into Precision Service Diversity 08.01.2019 16:27
In today’s Precision Farming Dealer podcast we share excerpts from my conversation with Kevin Keenan, precision farming manager with Growmark FS, as we discuss the scope and diversity of the retailer’s precision service programs.
Ep. 057 Precision Potential for 2019 & Beyond 26.12.2018 23:11
In today’s Precision Farming Dealer podcast we share excerpts from my conversation with Wilfried Aulbur, senior partner with Roland Berger, as we discuss the current and future progress of precision innovation, on both a national and global scale.
Ep. 056 Getting to Know Agtegra’s Innovation Center 11.12.2018 18:35
In today’s Precision Farming Dealer podcast, we're pleased to share a discussion between Lance Larsen, precision ag coordinator with Agtegra and Tony Kramer, product specialist supervisor with RDO Equipment Co. and host of the Agriculture Technology Podcast.
Ep. 055 Capitalizing on Product & Service Diversity 21.11.2018 29:14
In today’s Precision Farming Dealer podcast, we're joined by Central Valley Ag's advanced cropping systems manager Keith Byerly and advanced cropping systems equipment manager Chris Winkelbauer to discuss their approach to customer retention, service excellence and product diversity.
Ep. 054 Problem-Solving Precision Pain Points with Reliable Service Part 2 07.11.2018 27:31
In this Precision Farming Dealer podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.
Ep. 053 Problem-Solving Precision Pain Points with Reliable Service Part 1 23.10.2018 29:01
In today’s Precision Farming Dealer podcast we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.
Ep. 052 Carving Out a Precision Niche with Customized Service 26.09.2018 21:31
In this episode of the Precision Farming Dealer podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.
Ep. 051 A Mobile Approach to Precision Marketing 11.09.2018 18:31
In this episode of the Precision Farming Dealer podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, IA.
Ep. 050 Leveraging an Agronomic Approach to Generate Precision Service Revenue 21.08.2018 15:13
In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn. to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.
Ep. 049 Trending Toward Precision Profitability Part 2 24.07.2018 15:21
In this episode of the Precision Farming Dealer podcast, we evaluate and analyze highlights from the 6th annual Precision Farming Dealer benchmark study report, looking at agronomic service investment, how dealers bill out precision support and precision business priorities for the coming years.
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