Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Are you afraid to sell to your email list? Are you worried about sounding money-hungry?  Kate Doster is on the podcast today with the best tips for making sure you are sending offers to the right people, and not holding out on people who are interested in what you have to offer.  Kate will help you feel confident in sending email sales sequences, no matter how many subscribers you have. Read more...

There are tons of personality tests on the internet, but no one ever talks about your marketing personality. We often do things that feel totally foreign to our actual personality when it comes to marketing just because we don’t know exactly what to do. Brit Kolo is on the podcast with me today to talk about the Myers-Briggs Type Indicator and how you can use that information to find your marketin...

Creating Instagram Reels is one of the best ways to really engage your audience. They are fun, easy to watch, and relatable.  Natasha Samuel is here today to talk about creating Reels that will really help you engage your audience and continue to grow your business. She’ll also share her 3 tips for getting started with Reels and how to make sure you’re providing value to your audience. Read more H...

If you’ve been on Instagram at all recently, you know that Instagram Reels are booming. They are a fun and creative way to help you grow your business and build your brand. But how exactly do you use Instagram Reels to help you do that?  As with anything new on any platform, you have to know your niche and know how to serve your audience well.  JM Buckler is on the podcast today to share how she u...

Does live streaming video sound overwhelming and intimidating? Is it something you really want to try but have no idea how to get started or what to use? Or do you not know why in the world you should even give it a try?  Live video is a fantastic way to connect with your audience and continue to show up authentically. It provides you with content for many platforms by doing one simple thing.  Tod...

Are you struggling with how to get photography clients? Do you need help knowing which brands to reach out to, how to market yourself, or what to charge?  These types of questions can leave you in analysis paralysis and keep you from ever moving forward or growing your business. But they don’t have to! In today’s episode, I’m talking to Christina Peters about food photography, how to impress brand...

One of the most important parts of running a business is cultivating community within your brand. It is key that your brand communicates exactly what sort of community you are creating.  Now, more than ever, we are searching for community and relationships. As our lives become more and more virtual, it is important that we can still find other women with whom we can share. Today we will be talking...

Running a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing?  The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value.  My guest today is going to share some ways you can make sur...

This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips!  Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me!  I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put...

Have you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced?  As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business.  Hiring an intern can sound overwhelming, and you might be...

Do you struggle with making quick decisions? Are you stuck in analysis paralysis when it comes to your personal life or your business?  Decision making skills are so important when it comes to growing your business. You have to be able to trust yourself and know that you are doing the right thing. And you also have to be willing to accept your mistakes as a stepping stone for growth.  Today we wil...

One of the things that is on a lot of our minds right now is figuring out how to prioritize tasks. This is especially true as we are entering a very busy season, as well as still in the middle of COVID-19. With kids going back to school in a mix of virtual and in-person, having to be both mom and teacher while working from home and running a business can be overwhelming.  And I get it. I’ve had my...

Are you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche? In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business. Robyn is a brand strategist and personal branding coach. She hosts The Second...

Increasing your visibility and getting backlinks to your site is one of the keys to growing your business and becoming a media maven. Gaining media exposure can seem daunting and unattainable, but is it?  In today’s episode, we’re giving you the best tips for gaining media exposure and growing in your publicity and profit.  My guest, Christina Nicholson , was a TV reporter and anchor for 10 years....

If you have an online business, you need customers in order to be successful. If you owned a brick and mortar business, you would be working to increase foot traffic, and that’s exactly what you need for your online business, as well.  In today’s episode, I am chatting with Stacy Tuschl about how to increase foot traffic online.  Stacy Tuschl has been an entrepreneur for 18 years and has two perfo...

It has been a struggle during this pandemic to connect with other successful women in business. Social networking groups and communities have been the best places to find those connections.  Women are connecting and sharing resources online because right now we aren’t able to attend in-person networking events.  Pamela Hibbler is the CEO and co-founder of TechMae. TechMae is a new mobile app that...

Do you have a hard time closing sales in your business? Does it make you feel icky or manipulative?  In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.” My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker. Read more HERE Support the...

If you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience.  Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement.  Today we’ll dive into some specific steps you can take as you work to build your audience.  I’ll a...

Video is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand. Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the au...

In today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset.  As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make.  Shamyra Parker is a self-care advocate who serves women in leadership, with a special empha...

Do you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive. Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time?  Today I’m talking to Andrea Jones about how to create...

A virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one. The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summi...

In order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting. For Shassity Stevenson , hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business.  Shassi...

We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative. I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them onli...

Instagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them.  Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exact...