Practice Marketing Insider

In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable component of your marketing strategy. Some takeaways: How structural changes in Google’s search results transformed the industry What role AI summaries and ads, and an overcrowded marketplace...

In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset. Some takeaways: How to filter your ideal clients by leveraging SEO and niche-specific visibility When this tool becomes self-protection for therapists against harmful dynamics Why it’s i...

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethical and legal standards, and then unpack all the implications. Some takeaways: Resisting the pressure to integrate complex tech in your private practi...

In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads. Some takeaways: How you can use Meta ads to find potential new clients Why Facebook groups act as an organic word-of-mouth referral Transforming your real life, human impact into an earned local repu...

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more. Some takeaways: How to become a top search in Google Maps results to generate leads Why a physical therapy practice serves as...

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible. Some takeaways: Why mental health practitioners and business owners should invest ahead of growth What some realistic marketing budgets look like How under-budg...

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: Findin...

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design. Some takeaways: How to know when it’s the right time for a website redesign What clients actually value: from logistics to availability Why prioritizing an investme...

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market. Some takeaways: The best strategies for future-proofing your practice’s marketing. Why high-quality SEO and building authority should be top of mind. How AI...

In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show . Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments. Some takeaways: How clinical training cannot fix a fundamental marketing problem Prioritizing strategic inves...

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. Some takeaways: How urgency leads to unsustainable business decisions and clinician burnout. Shifting your mindset to look at marketing as a long-term inve...

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider. Some takeaways: Why blogging brings in browsers, not buyers Prioritizing transactional content over informational content Building digital assets that become revenue...

In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies. Some takeaways: The difference between ethical boundaries and emotional discomfort How clinging to outdated strategies...

Coming soon to your headphones! Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do inst...