PR Safari

In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine."  Communication as a "well oiled machine" An itch vs problem The so what of question Real value of communication CEO comms professionals Domino effect of comms Problem solving through comms Corporate variables

In this episode of Communication at the Power Table , we explore the shifting role of comms through the eyes of leaders who’ve crossed into HR, activism, politics, and back. From insider influence to updated communication practices, we unpack the interlinkage between HR, leadership and comms, the rise of multiskilled communication professionals, and why communicators must think—and act—like CEOs. 

Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the  shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today. 

Influence, counter-influence and battle for meaning Guest: Zoe Tsika Zolesa , Strathmore University Communication Student/Gen-Z Highlight Comms as fabric of society The downside of influence Corporate disinformation Parasocial relationships trap Age of misunderstanding

Guest: Mike Nzuki, Gen-Z PRactitioner Highlights Tested brand respect+love formula How brains respond to messages Effective behaviour change  Successful Business Development.

On this episode of PR Safari as we dive deep into the art of positioning a country with the renowned communication veteran, Victoria Kaigai. Discover how to leverage controversy, tap into opportunities, and craft a compelling brand narrative. Victoria shares insights on the science of forward thinking and the fascinating role the reptilian brain plays in shaping our perceptions. Get ready to chall...

We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills. 

In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the d...

Gregory Ngahu is a Corporate Communication Officer at Kenya Power. He has served in the Communication Department for 25 years. In this episode, we discuss among other topics: 👉🏾Managing a disappointed public 👉🏾 Friends and enemies of Communication 👉🏾Creating resonating stories 👉 Communication behind the scenes  👉🏾Corporate blame games 👉🏾Effect of Corporate governance on success of commu...

Discover the nuances of health communication with Dr. Karen Jerop, a social scientist and Communication Lecturer at Alupe University,  Explore topics such as the distinctions between health communication and communication within health, qualifications of health communication professionals, therapeutic communication, miscommunication challenges, and the significance of listening modes in health com...

The customer is king?  Join us on a wild ride through the ever-evolving landscape of Customer Experience (CX) with Paul Kitemu, Lead Consultant and Managing Partner at Inspired Resource Center & Consultancy Ltd. In this episode, we'll roar about: Mapping the Journey: We'll identify all the critical customer touchpoints - those moments of truth that define your brand experience. The B...

Join us on an exciting journey through the wild world of strategic communication with Sally Kahiu, External Affairs Lead for Africa at World Animal Protection. In this episode, we'll uncover key insights on: Vacuum Communication: Discover how to avoid getting lost in the wilderness of poor communication and bridge the information gap effectively. Schooling the Organization: Explore methods to...

Dive deep into the world of audience segmentation with Reuben on this episode! Learn the secrets behind captivating diverse demographics through the captivating case study of "Carol, Caro, Karo." Discover how video content can be tailored to resonate with specific audience segments and explore strategies for cultivating a loyal following. Join us as we navigate the content jungle and unc...

Winnie's journey is as inspiring as it is unconventional. We'll delve into her remarkable career path, from starting as an usher to navigating the dynamic world of PR. In this episode, you'll discover: The power of perseverance: How Winnie's dedication transformed her career trajectory. Luxury redefined: Uncover the secrets of successful PR strategies for high-end brands, compl...

Join Chiimbiru Gimode, Communications Officer, Communications Authority of Kenya, former radio broadcaster and  PhD student at Daystar University, as he shares his insights on: Unleashing the beast: Forget generic campaigns. Discover powerful, tailored strategies to make your message roar. Radio 2.0: Is the future digital? We'll uncover the evolving landscape and where radio fits in. Communit...

Change the world, one campaign at a time: PR Safari dives into behaviour change with UNICEF's expert. Tired of PR campaigns that fizzle out? Join us as we unlock the secrets of influencing behavior for real impact with Gloria Lihemo, a social change specialist from UNICEF! Discover: Why most campaigns fail & the keys to success What drives (or blocks) our choices & how to design impac...

Dive into the Wild World of Litigation Communication on PR Safari! Join George Mlaghui, Director of Corporate Communication at Telkom Kenya, for a fascinating exploration of communication in the legal jungle. This episode of PR Safari goes beyond litigation PR, uncovering: Crisis Mitigation Strategies: Navigate stormy waters with confidence and clear messaging. The Power of Collaboration: Learn ho...

In this episode, we explore the current state of internal communications, including topics such as gatekeeping, psychological safety, and the issue of a listening crisis within organizations. Our guest, Ruth Musembi, who is an Associate Managing Partner at Hill+Knowlton Strategies, provides valuable insights on how to strike a balance between overlistening and not getting enough information. Learn...

Have you ever wondered what separates communication practitioners from the merely competent to the truly extraordinary? Join us on this episode of PR Safari as we embark on a fascinating journey with Alfred Ng'ang'a , Partner at Oxygène Marketing Communications Limited, a legend with a career spanning newsrooms, giants like Gina Din, Ogilvy, and Media Edge, and now leading the charge at...

Discover the difference between newsmakers and midwives in financial communication and the importance of depth and elasticity in crafting impactful messages. Mercy unravels the intrigues of financial communication and shares the story of how P&L Consulting came to be. Get behind the scenes as Mercy explains the reasons behind their consistent success, winning financial communication awards. Ex...

Explore the communicator's dilemma as we distinguish between essential communication strategies and superficial packaging. Delve into the metrics used to measure the real impact of high-profile CEOs and uncover the existing gender gap in this domain. Discover how communication plays a pivotal role in shaping CEO stardom and what happens when these celebrity leaders lose their shine. Engage in...

Sally Gift Akinyi, Communication Manager at Womankind Worldwide, provides valuable insights into the challenges of the saviour mentality in communication and the impact of dignified storytelling in portraying individual and community stories.

Join Prof. Murej Mak’Ochieng, a lecturer at Multimedia University, in this enlightening episode of PR Safari by CPR. Explore the fundamentals and key ingredients of strategic communication as we distinguish between Communication Strategists and Communication Technicians. Gain insights into Strategic Communication, Communication, and Applied Communication. Uncover the historical context of public r...

In this engaging conversation on PR Safari, Valary Mumbo, Associate, Africa Investments at Luminate, sheds light on the common ground between PR agencies and change agents. Explore the reevaluation of PR business models, increasing revenue through social impact, dispelling misconceptions, and the challenges faced by CSOs. Tune in for an insightful discussion on amplifying impact and fostering coll...

Lilian Kimeto, Deputy Director Communication at the ICT Authority, shares her inspiring journey from a village girl tending her family's herds to a high school teacher to her current role as a leading communications professional. She discusses the importance of communication strategies, policies, and stakeholder engagement in achieving organizational goals. In this episode, we learn about Lil...