PR Made Simple

Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth.  Collaborations can be incredibly effective for small business owners and in this episode Lu...

In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business.  Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand. Key takeaways: A quick daily habit makes all the difference Having a PR strategy save...

In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same.  If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to thi...

Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget? In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't: Why those classified ads are probably not your ticket to PR success (and what to do instead) Wh...

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you).  In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whet...

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.   From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity.  She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business.  Plus what’s next on her journey to keep growing and connectin...

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.   In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those snea...

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the mos...

In this episode of PR Made Simple , Pippa Goulden dives into how to set yourself up for PR success in 2025.  She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals.  Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achie...

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers.  From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenge...

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing  landscape of influencer marketing, discussing the challenges and opportunities that come w...

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead...

In this episode of PR Made Simple , Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it.  Whether you're working with  PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them.   She reveals the secret to successful PR: a strategic, long-term approach that targ...

In this episode of PR Made Simple , Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage a...

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that. Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers.  In this episode Priya h...

Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile.  Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR.  Plus Pippa and Caroline  discuss pract...

Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too.  She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proac...

In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers , to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.   Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection i...

In this episode of PR Made Simple , PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR. Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is. She also shares practical, step-by-step advice on building a media list, looking at whether you n...

Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do.  Well not anymore. In this episode we get to the bottom of what PR actually is. Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage. And...

In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business.  Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - a...

Want to do PR for your business but feel a bit overwhelmed about the different ways to do it?    In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you.  You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging...

It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually w...