PR LIKE A BOSS!

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Hayley Dawes, founder of Dreem Distillery, the award-winning luxury sleep and wellness brand using CBD, plant actives and nervous system science to help people genuinely rest — for a candid and beautifully honest conversation about what it takes to build press presence in one of the most crowded corners of the wellness market. Hay...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nadia Hussain, founder of Hair Loving, the hair health brand now stocked on QVC, Debenhams and Amazon, and featured in Forbes and Health & Wellbeing magazine for one of the most moving and instructive founder PR stories the show has ever told. Nadia's journey to building Hair Loving began not in a boardroom or a beauty lab, bu...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Joely Sanderson, former beauty director at ELLE and Grazia, journalist turned wellness brand co-founder, and the woman on a mission to make talking about your bowel health as normal as talking about your skincare routine, to explore what happens when you build a PR strategy around a topic the world has been conditioned to find sha...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Tracey Woodward, one of the most respected names in the British beauty industry, former CEO of Aromatherapy Associates and a leader who has built, grown and championed some of the most beloved wellness and beauty brands in the world for a conversation about what it truly takes to build a beauty career and a brand that lasts. Trace...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Nicola de Burlet, luxury brand consultant, founder of The PR Studio and a woman who learned the art of brand guardianship at Chanel HQ in Paris to unpack what luxury PR really looks like in 2025, and why the brands that whisper always outlast the brands that shout. With over 25 years of experience spanning the dot-com boom, the ri...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Holly Victoria Brooke, co-founder of WE ARE REGULAR, the boldly branded gut health supplement that has made constipation, bloating and bowel health not just acceptable to talk about, but actually fun to find out how you build a PR strategy around a topic most people won't even whisper about. Before launching WE ARE. REGULAR, Holly...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Jane Cunningham, the iconic voice behind British Beauty Blogger, one of the UK's most respected and longest-running beauty media platforms for a frank, funny and genuinely important conversation about what is going wrong in beauty PR right now. It starts with a story. Jane attended a major beauty brand launch, a sleek London venue...

In this episode of PR LIKE A BOSS!, Patrizia Galeota sits down with Dominique Antiglio, wellness entrepreneur, sophrology expert and founder of BeSophro to explore the powerful and often overlooked connection between how you feel on the inside and how your brand shows up in the press. Dominique is the leading voice bringing sophrology to the English-speaking world. Her client list includes Amazon,...

In this episode of PR LIKE A BOSS! Patrizia Galeota sits down with Karen Betts, the pioneering force behind HD Brows, Nouveau Lashes and Karen Betts Professional to explore how one woman built a billion-pound beauty industry from the ground up, and the PR moments that made it happen. Karen started tattooing brows in the 1990s at a time when permanent makeup was misunderstood and underestimated. Wh...

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than  Susannah Taylor . From cutting her teeth at  The Telegraph  with the legendary Hilary Alexander, to becoming Beauty & Health Editor at  Vogue , launching  Get The Gloss , and now championing wellbeing through her  Glo-Gazette newsletter and  Ways to Feel Mor...

If you’ve ever wondered how your fave celebs end up wearing  that necklace  or  that face tool  before it’s even hit your feed… then this episode is your front-row seat to brand-building magic. On this week’s  PR LIKE A BOSS! , Patz is joined by  Andraya Kenton , founder of  Celeste Starre ,  MeMe London , and the newest beauty baby on the block,  Luna...

In this episode of  PR LIKE A BOSS! , I sit down with  Paris Welton , co-founder of  Connected PR  and  Adaptogenic Apothecary , to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness. Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a t...

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by  Sharon Hilditch , founder of  Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it). In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised br...

In this iconic episode of  PR LIKE A BOSS! , Patz is joined by global makeup artist, beauty brand founder and true industry pioneer  Ruby Hammer MBE . With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty. Expect a candid, empowerin...

Why did  Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts. “Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.” 🔥 Yes, she said it — and we  loved  her for it. In this episode, N...

In this empowering and unfiltered episode of  PR LIKE A BOSS , Patz is joined by the fabulous  Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing. With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of  This Is Fifty  and  The Midlife Beauty Insid...

In this episode of  PR LIKE A BOSS! , Patz sits down with  Sophie Attwood, award-winning global communications expert, founder & CEO of  SA Communications ,  Management Today 35 Under 35 , and author of  Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness...

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something  more ? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins  PR LIKE A BOSS!   to share exactly how she rewrote her story with strategi...

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of  PR LIKE A BOSS! where host  Patz  sits down with  Kelly Marks , co-founder of  PuRe PR , to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through t...

In this episode of  PR LIKE A BOSS! , host Patz's is joined by  Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from  Chanel  and  Louis Vuitton  to  HSBC  and  W Hotels . We unpack Kelly’s inspiring journey from air stewardess to royal stylist , to now mentorin...

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of  PR LIKE A BOSS! , host Patz sits down with  Julie Macken , co-founder of  Neve’s Bees , to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of  Unilever, GSK, McDonald’s , and  McCain —before a lightbulb moment...

What happens when a podcast becomes a movement? In this special solo episode,  PR LIKE A BOSS!  host Patz  shares the story behind the  PR LIKE A BOSS! Insiders Collective , a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands a...

What do you get when you mix a beauty PR background, a spiritual awakening and some seriously scalable strategy?  Business Alchemist & Mentor Pandora Paloma , of course. In this episode of  PR LIKE A BOSS! , Patz chats with the woman who’s gone from press lists to purpose-led profit, building a £1.5 million soul-aligned business in just five years. From leading with resonance to buil...

In this episode of  PR LIKE A BOSS! , Patz's is joined by the fabulous  Julia Vearncombe , co-founder of  Skin Genius, the award-winning natural skincare brand that’s changing the way we treat troubled skin. Julia’s here to flip the script on how we think about breakouts, eczema, hormonal flare-ups and even ‘chemo flush’. Her philosophy? Stop slapping on products and hoping for mira...

What do the Arctic Monkeys and moisturisers have in common?  Sara Stokes. In this episode of  PR LIKE A BOSS , Sara joins Patz to spill  all  on her unexpected journey from managing rock bands to launching  SKN TO SKN , a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that...