PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently running Performance Max campaigns in Google Ads?   If so, for how long and for what industry or product? Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far? Q3 Have you tried Performance Max for e-commerce and/or l...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not?  And was it difficult to get it deployed and collect the data? Q2 Are you working in GA4 for your analytics needs and reporting?   If so, how is it going?  If not, why not? Q3 Have you fo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the main types of data you regularly work with in PPC? From what sources? Q2 Do you find you have less PPC data to work with now than you had previously?   What types of data, specifically, are diminished or less available? Q3 Has the quality and/or reliability of your PPC da...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you on what you would consider your desired PPC career path? Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path? Q3 What has your career journey looked like? Have the steps you took all...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it? Q2 What is something that you think is really positive about the PPC industry and/or the work that we do? Q3 What is something that you think is negative or worrisome about the PPC industry and/or the wor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind this week in PPC? Q2 What have your clients or stakeholders been asking you about this month? Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems!  Thank you for listening! Please help grow the podcast - and rate/re...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1  Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not? Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts?   If so, what are you using? If not, why not? Q2 What type of AI do you think has the most promise for use in PPC and why? Q3 What type of AI do you think is potentially most problematic for PPC and why?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most pressing brand safety concern or issue today? Q3 Do you think some platforms handle brand safety better than others?   Who is the best?   Who is the worst...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”? Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)? Q3 Is the Q5 time typically a busy time for the brands you work with? And in what indust...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish for Facebook Ads? Q4 What is your holiday wish for LinkedIn Ads? Q5 What is your holiday wish for Twitter Ads? Q6 What are your holiday wishes for other ad platforms - TikTok,...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever raised your rates?   If so, why? And if not, why not? Q2 Are you planning on or considering raising your rates for 2023?    If so, why? And if not, why not? Q3 How do you go about raising your rates? Q4 Are you nervous about raising rates for 2023?  &...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Let’s get an idea of who is participating today!  Are you an agency, a consultant, a freelancer or in-house PPC?   If you’re agency or in-house, what level are you in the organization? Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metr...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) co-hosted by Akvile DeFazio Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically? Q2 How have your paid social efforts gone so far this holiday season? Q3 What are the benefits of advertising during Q5? Q4 What type of messaging have you seen work we...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general? Q2 What within or about any of the platforms are you thankful for? Q3 What are you thankful for with regard to the clients or stakeholders you work with? Q4 What PPC reso...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC? Q2 Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about? Q3 Have you seen...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown ) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 What are you doing for BFCM? Doing anything outside of your standard playbook? How are you trying to stand out? Q3 Based on the last 10 months, have you readjusted what you exp...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using? Q3 What is your biggest challenge or frustration when it comes to programmatic advertising? Q4 Questions for...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both? Q3 Do you have anything specific or special...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis? Q2: Are there any tools you like to use when performing competitive analysis for PPC? Q3 Are there areas that you find matter more now than in years past? If so, what areas...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)? Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your p...

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it? Q3 What aspects of PPC do you find are most often misunderstood by...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things? If so, what kinds of things? And, how do you handle these request...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not? Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, wh...