PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period?...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or months) has you most worried or concerned? Q3 What do you have the most questions or stress about in PPC right now? Q4 Are there any PPC new stories that you’d like to know more a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax performance been for your accounts lately? Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why? Q4 Have you tried Demand Gen campa...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost increases, have you been able to determine the...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in? Q2  What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform? Q3 Are some pla...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them? Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)? Q3 Are you currently feeding conversion values into ad netwo...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not? Q3  Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by pl...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2  How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust? Q4  If you had to choose one...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they arise? Q3 What red flag(s) are deal breakers for you and why? Q4 What traits do you find make a problem client? Q5 How do you deal with problem clients? And how does it vary b...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success? Q3 Have you advertised on a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not? Q3 Is there anything in your contract that is there because y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you working in GA4? Q3 What are your biggest challenges working in GA4? Q4 What is missing in GA4 that you regularly used in Universal Analytics? Q5 Are you actively investigating and/...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else Q2 Which area do you think is going to least resemble w...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future? Q3 What are your thoughts and/or feel...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  with Ginny Marvin ( @adsliaison ) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion? Q3 We have had a bunch of...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do? Q3 What do y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which p...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts? Q3 When you become aware of a major platform issue or malfunct...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI do you think are a headache or difficult for PPC? Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC? Q5 What do you think is...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)? Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform? Q3 When you find performance st...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding? Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it? Q3 What strategies have you found...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising? Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform? Q3 How do you currently test ad c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon )  Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack? Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging? Q3 What areas of PP...