Powersports Business Power Hour

As the nation marks the 25th anniversary of 9/11, Powersports Business speaks with Ted Sherseth, co-founder of America’s 9/11 Ride. What started as a grassroots memorial ride in 2001 has grown into a major annual event honoring first responders and victims of the attacks. Sherseth discusses the ride’s history, dealer support, scholarship fundraising efforts, and how motorcyclists continue to unite...

Already one of the nation’s largest automotive retailers, Sonic Automotive is rapidly growing its powersports business, recently acquiring five Harley-Davidson dealerships in California, Florida, Georgia, and North Carolina to bring its total portfolio to 20 stores nationwide. During a recent Power Hour podcast with Powersports Business, President Jeff Dyke explained how the acquisitions strengthe...

On this episode of the PSB Power Hour, Brendan sits down with Rad Gladfelder, director of powersports at Young Powersports, one of the industry’s fastest-growing dealership groups. Fresh off multiple PSB Honors awards — including a PSB Leadership Award — Gladfelder shares his journey from a family-run dealership to helping lead an 11-store operation, and how the group is expanding while others sca...

Coaching is emerging as a critical driver of growth and retention in motorsports, shifting the focus beyond equipment and competition to rider development, safety, and community. Insights from the USMCA highlight how certified coaching—built on standards, training, and accountability—helps new riders stay engaged, avoid injury, and build long-term confidence in the sport. For dealers, integrating...

At AIMExpo in January, we stopped by the Denago Powersports booth to take a look at their latest model, which is a feature-packed UTV for the utility segment. We later sat down with GM David Garibyan to talk about their new models and how affordability fits into the mix with powersports dealers. The company now has more than 200 dealers in the U.S, and continues to grow. We talk about the secret s...

In this episode of the Power Hour podcast, Powersports Business editor Brendan Baker sits down with Scott Schloegel, senior vice president of government relations for the Motorcycle Industry Council, to unpack the complex policy landscape shaping the powersports industry in 2026. He outlines a wide range of pressing issues—from ongoing tariff uncertainty and rising costs for manufacturers and deal...

At AIMExpo, we caught up with Northwood University’s Dr. Dave Oventhal, division chair of the Center for Automotive & Mobility Studies (CAMS), to talk about something that could shape the future of the powersports industry: education. From curriculum insights to industry partnerships, this conversation explores how higher education is stepping up to fuel the talent pipeline.

The ink was barely dry on the transaction from Polaris to Carolwood LP when we reached out to Mike Kennedy to join us on the Power Hour to talk about the transition and future of Indian Motorcycle.

Yamaha Motorsports President Mike Martinez, who’s retiring after an amazing career, sat down with us at AIMExpo to talk about his retirement, transition, and plans for more (BDR) adventures.

Mark Sheffield has worn many hats in the industry, but he says he's "semi-retired" now. He still holds many positions, such as co-owner of Woods Country Cycle and NPDA board member. We sat down with him to talk about his latest column for PSB and where he sees the industry headed in 2026.

Brendan sits down with Power Week MC David Gee, along with Boating Industry's Madelyn Hubbard and PSB's Chris Officer, to talk about the Elevate and Accelerate Conferences in Orlando in January.

Phil Waters is the owner of Cleveland Moto, which he has owned for 25 years, and has mostly focused on the scooter market as a Piaggio dealer carrying the Vespa line. However, he has also recently added a new line: Moto Morini. We talk about how it has been working for him as we chat inside his west side dealership.

Jacob Berry, co-founder of Motohunt, host of the Dealership Fixit Podcast, PSB contributor, and an advisor to powersports and motorcycle dealerships across the U.S., sits down with Brendan, hot off the Dealer Connect event in Columbus, to discuss the growth opportunities in pre-owned.

Brendan sat down with Sonic Powersports/Automotive President Jeff Dyke to discuss the amazing sales success the group experienced during the Sturgis Motorcycle Rally in August. Dyke says that they were able to sell more than 1,000 motorcycles during the event, thanks to their preparation and the opportunity to sell in the town of Sturgis at one of its dealerships. He also says there is a significa...

Brendan chats with BRP's President of Powersports, Sandy Scullion, about Club BRP in Boston and the launch of the electric ATV, as well as a newly redesigned Defender. Scullion says they had more than 4,000 dealers join them in Beantown as the brand refocuses on business in the second half.

George and Courtney from Performance Brokerage Services sit down with Brendan to discuss the current state of the M&A market for powersports dealerships. George says that he's never seen so many sellers in his 25 years in the business.

Brendan discusses what powersports dealers can learn from their automotive counterparts. Pied Piper's Fran and Cameron O'Hagan join the podcast to show data that illustrates where powersports dealers need to improve, and many of the areas involve better processes and follow-through.

Ken Engelman, National Account Manager for EPG Brand Acceleration’s motorcycle group (Rider Magazine, American Rider, Powersports Business), sat down with Brendan Baker to talk about his return to the industry, his grassroots “Please Be Kind” campaign, and why volunteerism can be a powerful tool for both community building and growing the powersports market. From BMW Boxer Days in Munich to high s...

Brendan sits down with Max and Zach Materne to discuss their former dealership and how Max is now returning to help save it in the Turnaround Project. Max will be putting all of his experience and skills on the line over the next 90 days to help the dealership he used to own. In the process, numerous lessons can be applied by dealers to enhance their own stores.

Brendan visits Brad Tews, owner of East Central Motorsports in Kent, Ohio. The dealership specializes in value brands. We discuss the importance of value brands in the sales chain and why it is important for high-quality entry level products.

Brendan chats with Scott Newby, who is Yamaha's senior communications specialist for the ATV and Side-by-Side group. Brendan has known Scott for many years, going back to his days as a managing editor of another powersports publication. One of his first press rides was with Scott's crew in the Deschutes Forrest of Oregon, riding a Yamaha Raptor 700. Scott also talks about Yamaha's Outdoor Access I...

Brendan chats with John Resciniti, owner of the Motorcycle Mall in Bellville, New Jersey and partner in the luxury apartment and retail project REV by Vermella. Courtney Mulligan is the vice president of marketing at Russo Development, which helped spearhead this unique project with powersports roots.

Brendan chats with Susan Medrano, who is the head of Synchrony Outdoors and AJ Meisel, the general manager of Plano Kawasaki/Suzuki/Piaggio, to discuss International Female Ride Day and the broader impact of women in powersports.   LINKS: International Female Ride Day on Facebook: https://www.facebook.com/InternationalFemaleRideDay 2025 International Female Ride Day Photo Gallery: https://motoress...

Brendan chats with MIC's new president, Christy LaCurelle just after she has returned from the Capitol Hill Fly-In, which this year happened to take place April 7-8 as President Trump announced sweeping tariffs. We chat about tariffs, rider programs and other legislative efforts for the industry.

Brendan sits down with longtime powersports industry veteran and rental operator Rob Solem, who is the co-founder of RecSystems. This company uses AI to run your rental operations from marketing to bookings.