Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

In this episode of Power Women of the Trades, Cassie and Leslie are joined by Cassandra Webster to discuss her journey into the world of home services and digital marketing. Cassandra shares her personal story of finding her passion for the trades industry after leaving an abusive relationship and how she transitioned from the medical supply field into digital marketing for home services. She delv...

In this episode of Power Women of the Trades, hosts Cassie Pound and Leslie Harpole sit down with Ashley Hall for the much-anticipated Part 2 of their conversation. The trio delves into the world of sponsorship and partnerships with a focus on Ashley's experiences and insights. From social media promotions to showcasing different companies' products, Ashley shares how the trajectory of her...

Tune in to Part 1 of this insightful chat with Ashley Hall, a prominent TikTok personality and an inspiring figure in the world of HVAC. Leslie Harpole and Cassie Pound engage in a candid conversation with Ashley, delving into her journey from dismantling airplanes at an aircraft facility to establishing herself as an influential figure in the HVAC field. Ashley shares her experiences of breaking...

Part 2 of the Power Women of the Trades podcast series continues with an insightful and empowering discussion focused on values, marketing, and the overall impact on the trades industry. Leslie and Cassie dive into the essential need for professionals to align with the same morals and ethics when referring people for business opportunities, emphasizing the strength and integrity that come with sta...

Show Notes: In this Power Women of the Trades episode, hosts Leslie Harpole and Cassie Pound are joined by guest Josh Crouch from Relentless Digital. They delve into the dynamics of work relationships and the impact of weather on mood, discussing personal preferences for warm climates. The conversation also touches on the tendency to keep score in relationships and decision-making processes and a...

In Part 2 of the Power Women of the Trades podcast, Kailee continues her insightful interviews with Cassie and Leslie. The episode delves deeper into their personal lives, exploring their love for travel, favorite farm animals, and unexpected paths to success in the HVAC and plumbing industry. The conversation reflects on their past career goals and advice for those considering entering the trades...

Tune in to Part 1 of this interview of Cassie and Leslie. In this special behind-the-scenes episode, we don't have a guest; instead, we turn the spotlight onto the hosts, Cassie and Leslie. This episode allows listeners to delve into the personalities and reflections of our dynamic hosts as they discuss the journey of their podcast. Stay tuned for Part 2 to hear more about Cassie and Leslie&#3...

Tune in to Part 2 of this chat with Dayna Hottle, Amanda Zink, and Devynn Thompson. This discussion delves into the timely and critical subject of maintaining robust customer service operations during challenging economic times. The Nexstar board of directors explore the intersection of artificial intelligence (AI) with traditional customer service models and the irreplaceable value of human conne...

Tune in to Part 1 of this chat with Dayna Hottle, Amanda Zink, and Devynn Thompson. In this heartfelt and elaborately candid discussion, the first all-female personal board of directors for Nexstar sits down to shed light on the unique challenges and triumphs of leading their businesses in the competitive sphere of home services. This pioneering group of entrepreneurs explores themes of empowermen...

In this episode of the Power Women of the Trades podcast, Cassie goes solo in Jacksonville, Florida, at the Women of HVAC event, bringing insights from Samantha Houchen, an inspiring figure in the HVAC industry. Samantha takes us on her journey from being new to the trade to owning and running a successful HVAC company with her husband. Her story underscores the growth and empowerment she's ex...

In Part 2 of this chat with Heather Bargender-Wavra, CFO at Sky Heating, AC, Plumbing & Electrical, we’re talking about the importance of tracking cancellations, networking as a trades professional, and how the trades have evolved (for the better) since the 90s. Diving deeper into how she landed the role of CFO and why she loves it so much, Heather emphasizes the powerful benefits of networkin...

Tune in to Part 1 of this chat with Heather Bargender-Wavra, Chief Financial Officer at Sky Heating, AC, Plumbing & Electrical. Today, we’re talking about common accounting mistakes to avoid, how to catch theft in your business, and the daily objectives of a successful finance team. Heather highlights the metrics she and her finance team look at each day, the critical part of accounting that m...

Welcome back to part 2 of our interview with Chloe Leith, owner of Leith Heating & Cooling Inc and Jen McKee, founder of Kee Hart Marketing.  Chloe will be sharing insights into the daily juggling act of managing both a family and a thriving business, drawing on the wisdom found within networks of fellow women professionals. Meanwhile, Jen will be delving into the importance of focusing on one...

How are power women in the trades shattering the glass ceiling while navigating the complex dance between work-life balance and industry success? In a world where skilled trades businesses, including HVAC and plumbing, are fast-evolving with new technologies and practices, the influence of strong female leaders and the importance of mentorship cannot be overstressed. Connecting with one another ha...

In Part 2 of this chat with Angela Miller, SVP of Integrations at Goettl, we’re diving deeper into the emotional and technical aspects of business acquisitions and integrations. At the end, you’ll hear Angela’s #1 piece of advice for service business owners on how to sell your business as smoothly and successfully as possible. As we know, selling a business comes with a lot of ups, downs, and unkn...

In Part 1 of this conversation with Angela Miller, Senior Vice President of Integrations at Goettl Air Conditioning & Plumbing, you’ll gain insight into what happens during a business acquisition, the emotional impacts of selling your business, and the major changes that happen during/after an acquisition. After learning a bit about Angela’s current role in integrations, you’ll realize how imp...

In Part 2 of our chat with Kathy Nielsen of “Chicken Lady Speaks”, Kathy shares her game-changing approach to business development, growth, and financial success. Tune in to learn what opportunities for training and growth you might be missing! Plus… Kathy gives her opinion on why trade businesses struggle the most with accounting and shares her best tips for optimizing your finances and avoiding...

In Part 1 of their chat with Kathy “The Chicken Lady” Nielsen, Owner of Operations Excellence, Cassie and Leslie get a glimpse into her journey to entrepreneurship. Kathy details how she went from working in manufacturing to creating her own business development consulting firm, “Chicken Lady Speaks”. This episode is for women looking to pivot from working in the office to starting their own busin...

In Part 2 of this chat with Ryan Fenn, CEO of Chiirp, you’ll learn more about how Chiirp’s automation is changing the lives of trade business owners, CSRs, and their clients. Ryan reveals real examples of how Chiirp can boost your lead conversion, ROI, customer satisfaction, and so much more. Plus, he divulges more exciting benefits of using Chiirp, including their Automation Experts, who help you...

In this exciting chat with Ryan Fenn, CEO of Chiirp, Cassie and Leslie learn about Chiirp’s innovative automations and integrations for businesses in the trades. Listen in as Ryan shares how Chiirp is using AI to help contractors streamline and grow their business while converting, booking, and upselling jobs like never before. With Chiirp, you can utilize their unique automations (or create your...

Tune in as Cassie and Leslie sit down with Power Woman of the Trades Jackie Aubel, the Senior Content Marketing Manager at ServiceTitan. In this episode, the trio gets candid about the unspoken stress of entrepreneurship, how to separate your marriage from your business partnership, and the best, most innovative aspects of ServiceTitan. PLUS, Jackie spills the tea on ServiceTitan’s newly announced...

In Part 2 of their chat with Texas Medley, President & CEO of Medley Heating Air Conditioning & Plumbing, Cassie and Leslie pick his brain about the future of his business, dealing with burnout and ADHD, oversaturation, HVAC vs. plumbing licensing, and the (very specific) property he’s currently manifesting. Leslie almost wanted to scrap this episode but let’s be honest, we could never scr...

In Part 1 of their chat with Texas Medley, President and CEO of Medley Heating Air Conditioning Plumbing, hosts Cassie Pound and Leslie Harpole get super honest and vulnerable about the harsh realities of starting a small business in the trades. From mental health struggles to whether or not they’ll be able to build generational wealth for their families, they’re diving deep into topics that aren’...

In Part 2 of this lovely chat with marketing expert Forrest Perry, hosts Cassie Pound and Leslie Harpole dive deeper into Forrest’s background and his philosophy for running a marketing agency for contractors. From his “playa” days to helping trades businesses grow 22x, Forrest has learned so many valuable marketing lessons that he’s now passing onto his lucky clients… and you! Tune in to learn wh...

In our latest episode of Power Women of the Trades, our dynamic hosts, Cassie Pound and Leslie Harpole, had the pleasure of interviewing marketing expert Forrest Perry. The conversation delved into some fascinating topics, providing valuable insights for anyone in the trades industry. In this lively and insightful episode, Forrest shared his thoughts on the importance of consistency and reliabilit...