Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

In this episode of Power Women of the Trades, Cassie and Kaylee sit down with Rachel Kent, Account Manager at Rival Digital, the show's newest sponsor. Rachel shares her unexpected journey into the home services industry, which began when she stepped in to save her father’s manufacturing and private labeling business during the pandemic, eventually leading her to the world of digital marketing...

In Part 2 of this episode of Power Women of the Trades, Cassie and Kailee continue their conversation with Karly Hoehn, Vice President of Rolls Mechanical. Karly opens up about the journey of scaling a family business from 25 to 200 employees while maintaining a tight-knit culture rooted in "common sense leadership". She shares the core values that drive herteam—Build, Excel, Serve, and...

This episode of Power Women of the Trades welcomes Karly Hoehn, Vice President of Rolls Mechanical, which provides extensive mechanical contracting services across the Midwest. Karly shares her gratitude and unique experience managing the company's rapid growth, stressing the importance of "common sense" leadership and constant communication to maintain a cohesive culture. The conver...

This episode of Power Women of the Trades is a Thanksgiving Special that takes a look back at some key moments from the year. The clips focus on the comprehensive nature of marketing, emphasizing that it involves everything from the call center experience to the technician's interaction in the home. The segments also address the journey of growing a successful business, the challenge of leadin...

This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technic...

This episode of Power Women of the Trades features Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation for the home service industry. Kelly recalls the story of meeting Cassie and Kailee at a Nexstar marketing workshop, where she was instantly struck by their energy and passion for the trades. She shares her personal journey from cashier to marketing executive, arguin...

This episode of Power Women of the Trades features Elaine Damschen, who shares her honest story after selling the business she co-founded, Mainstream Electric, Heating, Cooling, and Plumbing, to private equity. Elaine discusses the unexpected identity crisis and subsequent healing process following the sale, emphasizing the importance of having a true exit strategy. Now a #1 international best-sel...

This episode of Power Women of the Trades features Jen McKee, Founder of Keehart Marketing, providing crucial insights into modern social media strategy for trade businesses. Jen emphasizes that the goal of social media must be to create authentic, engaging content that shows up in the news feed and builds trust, rather than just seeking high scroll counts. The discussion highlights why being visi...

Welcome back to Power Women of the Trades with Cassie and Kailee! This week, we welcome Jen McKee, Founder of Keehart Marketing, an award-winning force in social media for plumbing and HVAC businesses. Jen delivers invaluable insights on transforming boring company accounts into platforms that skyrocket engagement and drive revenue. We dive into the critical do's and don'ts of content crea...

Marking an exciting evolution for the show,  Power Women of the Trades  welcomes Kailee McCrary, Director of Social Media at Quality Heating, Cooling, Plumbing & Electric, as its new co-host. Cassie and Kailee discuss the foundational mission of the podcast and the years of growth that prepared Kailee to step into this leading role. Kailee reveals her unexpected transition from planning a spor...

This episode of the Power Women of the Trades podcast features Paige Knowles ("All Trades Paige"), a young HVAC technician, author, and advocate dedicated to promoting trade careers. Paige shares her unique path into the industry, starting as a straight-A student who chose a high school plumbing program, where a supportive instructor became a crucial mentor. She dives into how she succes...

In this episode of Power Women of the Trades, hosts Cassie and Heather sit down with Robin Cody, the Director of Marketing and HR for Cody and Sons Plumbing, Heating and Air in Dallas, Texas. Robin shares her unique journey, from joining the family business 11 years ago to helping it grow from 5 to 40 employees. She discusses the challenges of wearing multiple hats and the value of professional ne...

In this episode of Power Women of the Trades, hosts Cassie and Heather talk with Jean Florea, founder of WorkHers United. Jean shares her unique journey from a teacher to an electrical company owner, and how she's now dedicated to empowering women in the trades. She highlights the surprising pay equality in the industry and discusses her mission to change the narrative around trade careers. Th...

In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Katie Biddle of Call Dad. Katie shares her incredible journey from dropping out of college to becoming the Head of Marketing for a fast-growing HVAC company. The conversation dives into the unique challenges of scaling a business in the trades, including the struggle to delegate and the importance of a diverse marketi...

In this second part, Cassie and Heather continue their conversation with entrepreneur Ismael Valdez. Valdez, who previously sold his company, shares his journey of launching his new smart thermostat company, Nuve. He discusses the initial challenges he faced and his commitment to listening to customer feedback to perfect his product. The discussion highlights Nuve’s core mission: empowering home s...

This episode features a conversation with Ismael Valdez, a successful entrepreneur and founder of NuveHome. He shares his journey from working behind a supply counter to founding his own businesses. The discussion centers on the crucial role of marketing and recruiting for business growth. Ismael argues that for the first few years, a founder's most important jobs are to act as a Chief Marketi...

In this episode of Power Women of the Trades podcast hosts Cassie and Heather are joined by Brianna McAdory Ford, a rising star in the HVAC industry. Brianna shares her journey from dropping out of college to pursue a career in the trades to her current endeavor of launching her own company, All In Heating and Air. Brianna discusses how she got into the industry by chance, starting as a CSR at a s...

In this episode, Cassie and Heather continue their conversation with Mia Erichson of Wizard of Ads Marketing, delving deeper into the effectiveness of brand-focused marketing. They discuss how mass media, particularly radio, remains a powerful tool for reaching homeowners and building brand recognition, even if the hosts themselves don't listen to it regularly. They share anecdotes of customers wh...

In part 1 of this insightful episode, Cassie and Heather welcome Mia Erichson, a partner with Wizard of Ads Marketing, to discuss her unique approach to brand-building for businesses in the trades. Mia, who has worked with major brands like Google and Dell, explains that her passion lies in working with committed, owner-operated businesses that have "skin in the game". She describes the unique str...

In this episode of Power Women of the Trades, Cassie and Heather interview Adi Klevit of Business Success Consulting Group, a company that specializes in creating, documenting, and implementing processes for businesses, particularly within the trades. Adi, an industrial engineer, explains that her business was founded on a "done-it-for-you" model after she saw a need for entrepreneurs wh...

Join Cassie and Heather as they sit down with Jenny Benbrook, founder of Powerhouse Consulting Group, for an eye-opening discussion on optimizing your technology in the trades. With over two decades in the industry, Jenny reveals how she helps contractors go from simply having software like ServiceTitan to truly mastering it. This episode tackles common frustrations, from navigating the digital ma...

In this episode of  Power Women of the Trades , hosts Cassie and Heather chat with Ashley Tanner, Co-owner and COO of Iron Mountain Plumbing, Heating and Air in Cedar City, Utah. Ashley shares her journey from supporting her husband through his plumbing apprenticeship to co-founding their business while raising four children. Now seven years in, she opens up about the emotional highs and lows of e...

In this episode of Power Women of the Trades, Cassie Pound and Heather Bargender are joined by Amanda Zink, President of Air Control Home Services. Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on spec...

In this episode of Power Women of the Trades, Cassie Pound and Heather Bargender are joined by Amanda Mahaffey, co-owner of Tuck and Howell in Greenville, South Carolina. Amanda shares her unique journey from an extensive background in accounting to leading a 50+ year-old HVAC business through a complete modernization and rebrand. She opens up about the demanding transition from traditional pen-an...

Power Women of the Trades welcomes Stephanie Postell from Anchor Heating and Air for an episode packed with real talk about leadership, growth, and the unpredictable ride of running a service business. Hosts Cassie Pound and Heather Bargender-Wavra get right to the tactical side of business, asking what it truly takes to keep a team thriving and customers happy—when the weather won’t cooperate and...