Higher Logic

Power of Connection

Business EN ↓ 8 episodes

Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and...

Author

Higher Logic

Episodes

Using AI to Brand and Customize a Community: Lessons from Advania’s Launch 16.07.2025 20:38

When Advania set out to launch its customer community, Senior Community Manager Lorena Seco de Herrera Ortega didn’t have a developer or a background in coding. What she did have was a clear vision for a branded, intuitive experience and a willingness to experiment with AI. In this episode of Higher Logic's “ Power of Connection ” podcast, Lorena joins Higher Logic’s Paul Schneider to share ho...

Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger 17.04.2025 33:09

Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community s...

Building Successful Communities with ModSquad's Izzy Neis 01.04.2025 34:50

Paul’s guest on this episode of Higher Logic’s “ Power of Connection ” is Izzy Neis , Head of Digital at ModSquad . For over 20 years, ModSquad has been providing moderation, customer support, community management, social media, and social listening services for all ranges of businesses with a digital footprint, B2B and B2C. Topics covered include: How to build a successful community experience Wh...

What It Takes to Scale Your Community for Global Reach with Dani Weinstein 20.02.2025 25:37

Paul’s guest today on Higher Logic’s The Power of Connection podcast is Dani Weinstein, who’s well-known in the community space for running large communities. Dani was on the ground floor in the creation of the Hewlett-Packard social care team, which launched communities that grew to two million members, driving 100 million customers in traffic. He also helped build Domo’s new B2B community, incor...

Revenue Is the Outcome, Not the Strategy: Why Engagement Comes First with Eric Stieg 11.02.2025 31:12

In this episode of Higher Logic's "Power of Connection" podcast, Paul Schneider talks with Eric Stieg , Senior Manager and Head of Community at Anaplan . Eric has had extensive experience starting and running communities for many top brands and brings a wealth of expertise to those currently running customer communities. Topics discussed include: What is the “right” KPI for measuring community? Th...

How Community Is Changing: Org Structure, AI, and the Shift to Communities of Practice with Nicole Saunders of Coupa 05.12.2024 34:03

In this episode of Higher Logic's “Power Of Connection” podcast, Paul Schneider talks with Nicole Saunders , Senior Director of Customer Experience Marketing at Coupa , about customer marketing and how community can play a larger role in it. Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small. Topics c...

How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper 05.12.2024 35:41

In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Aily Roper , Senior Manager of Customer Education at Bluebeam. Bluebeam provides digital tools for the AEC (Architecture, Engineering, Construction) industry with over three million users and growing. Topics covered include: Scaling customer education. Initial issues typically encountered in product edu...

Community-Building Lessons Learned from ZoomInfo’s Chris Detzel 05.12.2024 27:12

In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Chris Detzel , Senior Community Manager at ZoomInfo. ZoomInfo is the go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Topics covered include: Finding the right community manager role. What are the early conversatio...