Power Hour Optometry

Obamacare is here to stay.  What should you be doing NOW to prepare your practice to participate?  Learn from public health and public policy expert, Mort Soroka, PhD as he takes your calls and discusses this important topic.

A PhD in social media - only on the Power Hour!  Listen to Dean Browell, PhD discuss innovative ways to boost your social media presence, how frequently you should post on Facebook and how to respond to reviews.  It's a VERY informative useful dialogue that will benefit any practice!

Toys R Us and Target helping you run your practice?  Yes!  Tune in to former CEO of Toys R Us and Target, Jerry Storch and learn great tips on inventory management, merchandising, customer service and his thoughts on social media and dealing with "insurance patients."  GREAT show!

What's the best and safest way to back up the data in your office?  Which tablet should you buy?  Listen to computer wizard, Dr. Walt Mayo answer questions from our callers about all things computing!

The way your practice smells and the music you play can have a significant effect on your patients.  Listen to two experts on the fascinating topic of "sensory marketing" and learn why just concentrating on how your practice looks is no longer enough to compete and thrive!

Social Media wizard Alan Glazier, OD talks about innovative ways to use things like Twitter, Pinterest and of course Facebook to help build your practice.  He also takes a fascinating look into the future to let us know about the absolute latest social media developments.

Paul Karpecki, OD joins the show and talks about ocular surface disease.  He discusses everything from "classic" treatments to cutting edge therapies.  He also gives his vision of how OD's and MD's can work together.  Great show!

A unique approach to selling second pairs of glasses.  David Eichelberger from Adlens joins the show!

VSP President, Jim McGrann takes your calls and discusses Premier, WalMart affiliated doctors and other important topics.

Corneal reshaping is probably the most profitable thing an OD can do - yet very few doctors offer this to their patients.  Learn how you can add this life changing modality to your practice from Nick Despotidis, OD - the OD corneal reshaping practice building guru!

Are you ready for ICD 10 and Meaningful Use 2?  Industry expert Dr. Ian Lane tells you all you need to be prepared, where to go for information and some other great tips to be prepared for this VERY important looming change.

When is the right time to hire a consultant for your practice?  What should you look for in a consultant and how does their program work?  Learn this and more on this important episode.  MVP athletes use coaches.  Should you?

The eight biggest doctor alliances and buying groups join the show.  Learn about the COGS savings, education and preparing for Obamacare on this very important special 1.5 hour episode!

If a sales rep leaves behind a pen or post-it notes on Monday, and for whatever reason you start prescribing more of their drug on Tuesday, are you in violation of this new regulation? Are you required to keep track of how much the lunch with your contact lens rep costs and if you don’t, is there a penalty?  What if the lunch was $9 vs. $20?  What if that lunch is a buffet at your state meeting  a...

What's the straight story about prescribing supplements for your patients?  Which ones should you use, are they safe, what if patients are already taking something else?  Get answers to these and other questions as experts from Zeavision and Macuhealth discuss and debate the topic.

Veterinarians and OD's have much more in common than you might think.  Both complain about too many schools graduating too many doctors, undervaluing services, interference from Internet sellers and a host of other striking similarities.  Join Clint Lewis, President of Zoetis (formerly Pfizer Animal Health) as he discusses how vets are dealing with these challenges and Gary relates it all to an OD...

EyeFinity President Steve Baker gives and EHR update and discusses the cloud, meaningful use 1 and 2, the intersection of EHR with social media and other important topics.  He's joined by Dr. Ryan Wineinger, a practicing OD and consultant for EyeFinity EHR.

What are the biggest challenges and opportunities facing new OD's?  Hear our special "Live from Vision Expo West, Las Vegas!" show.  Special guests are new OD's, students, married OD's, and special industry guests from Essilor, VSP and Vision One.

Dr. Art Epstein talks optometric politics and gives an insightful opinion about our future.  He also answers questions about if he thinks there are too many OD schools, talks about Obamacare and his view on vision care plans.

Are you liable if a patient refuses dilation?  What's the best way to avoid an insurance company audit?  Do HIPAA regulations allow you to email your patients? Optometrist/Attorney Craig Steinberg joins the show and answers these questions as well many others from our listeners.

Why do female OD's make less than their male OD counterparts? Are male OD's greater risk takers than female OD's? Hear Maureen Cavanagh give her opinions about the gender gap in optometry.  Maureen is the President of Nassau Lens and an experienced industry veteran.  She offers up some very interesting insights on this important topic.

Google glass in a contact lens? Accommodating contact lenses for presbyopia?  Glaucoma drops in a contact lens?  PhD, polymer chemist and engineer Lynn Winterton joins the show to discuss these and other innovations in contact lenses.  He's the holder of 54 US contact lens related patents so he's got a great handle on where contact lens technology is headed!

EyeMed's John Lahr, OD, Liz DiGiandomenico (President) and Greg Hare talk about their new business model and answer your questions about the new contract, why they are sending reminders to get an eye exam to your patients, billing medical vs. vision and lots of other important topics.

WellPoint/1-800-Contacts joins the show.  Richard Hom, OD, and Vision Services President Jeff Spahr discuss coordination of care and the 1-800 benefit for WellPoint members.

Think About Your Eyes - should you participate?  Learn about the research and results behind the program and decide for yourself. It's arguably the biggest direct to consumer marketing campaign in eye care.  Should you be a part of it?