Power Hour Optometry

AOA President, David Cockrell, OD joins the show!  We talk about the 1-800 Contacts legislation that is trying to elminate UPP and make it illegal for doctors to sell contact lenses to their own patients (Yes, you read that correctly!).  We also discuss the AOA's position on, "Are there too many doctors?," online refractions and many other important topics.

An employee calls you up and says they were hurt on vacation while bungee jumping and can't work for 6 weeks.  Are they "disabled?"  Can having something as simple as a job description help you in an ADA lawsuit?  Is it best to not ask prospective employees about their health, even if you feel they may not be able to perform a specific task in your practice because of poor health?  Elizabeth Harla...

What can optometry learn from a leading retailer like Brooks Brothers?  Quite a lot as you'll hear on this episode.  Brooks Brothers president, Andrea Dorigo discusses everything from merchandising to social media.  Hear very interesting information that you should listen to with your optical staff!

Can very small amounts of prism (on the order of 1/2 diopter) really make a big difference for your patients?  Drs. Debby Feinberg and Mark Rosner share cases and techniques about patients with everything from irretractable headaches to vertigo and discuss how their system of very meticulous prescribing of prism has helped their patients - about 7,500 of them!

Meaningful use audits are on the rise.  How should you prepare and respond in the event you are one of the "lucky" doctors to be audited?  The percentage of doctors who lose their audits is alarmingly high, so listen to this show and protect your MU payment!  Susan Orr, a healthcare attorney joins the show to discuss this important topic.

Are you putting your patients at risk when you prescribe generic drugs?  Have those drugs gone through the same approval process and clinical trials as branded drugs? Drs. Agustin Gonzalez and Mel Friedman join the show to discuss this very important topic

The President of Luxottica Wholesale (frames), Holly Rush, joins the show.   Holly shares great perspective on the importance of brands and optimizing the patient’s experience in your practice.   Luxottica sells one RayBan per SECOND.   Holly talks about how you can make your practice the “RayBan” in your community!   Great information!

A two part episode!  First, Gary talks about a way to ensure 2015 is successful. Then, Drs. Justin Bazan and Alan Glazier debate whether Facebook is still relevant as part of your marketing plan.  Listen to this VERY lively and entertaining discussion.

EyeMed President Lukas Rueker and his leadership team are on the show and they take questions from listeners.  We talk about the lab model, low exam reimbursements, why they mandate certain business practices for providers, Internet dispensing and many other important topics.  Listen as colleagues call in with their thoughts and comments! If you'd like to contact EyeMed about the show, visit:  htt...

Glaucoma guru, Dr. Murray Fingeret is our special guest.  We discuss cutting edge diagnostic tools and treatment strategies.  Is the OCT the standard of care?  What happened to visual fields - still important?  With all this new information, exactly WHEN should you start treating glaucoma?  Listen to this important information you won't find elsewhere!

Are there too many optometrists and too many schools?  Dr. Jennifer Coyle, the president of ASCO, joins the show to discuss the findings of the AOA Workforce Study.  Listen to the discussion about the study and what it means for your practice.  We discuss everything from the effect of gender to new technology on the future of our profession!

If you were stranded on a desert island and only had one instrument available to diagnosis glaucoma, which one would it be?  Listen as noted educator, author and lecturer Jim Thimons, OD, answers this and other very timely questions.  On this episode you'll hear all about cutting edge technologies, new drug delivery systems that are on the horizon, why you need to be careful prescribing generic dr...

Listen to this important episode as pediactric specialist Dr. Leonard Press talks about why "little patients are the next big thing" for your practice.  He makes a compelling argument about why catering to this segment of patients is great for your practice and allays any possible fears about seeing younger patients.  It's a great show with great information!

Is eyecare becoming a commodity and if so, what can you do about it?  Listen to a very entertaining and lively discussion with the CEO of FirsVision Media Group, Frank Giammanco.

Your first step to plan to succeed next year should be to listen to this episode.  Gary discusses how and why to set up a budget and offers a free template just for the asking.  Great content to ensure your success next year!

What are the most important benchmarks for you to measure and keep track of in YOUR practice?  Listen as Gary and Steven Sunder from VisionWeb discuss, and debate, this important topic.  Also listen for instructions on how to get your free e-book that they collaborated on.

Your next contact lens patients asks you, "So doctor, I saw on a website that the same company who makes my contact lenses paid you $1,417.29 for "Travel Expenses."  Are you fitting me with these contact lenses because they paid for your vacation? Sound impossible?  The Sunshine Act is in full effect and scenarios like the one above are bound to happen in your practice. Listen to experts from the...

Myopia Control is within the clinical skillset of every OD.  Get up to the second information about this great treatment program for your patients, from expert, Jeffrey Cooper, OD.  Learn how controlling myopia - instead of just "correcting" it can greatly benefit your practice and patients.

What’s the next BIG thing for OD’s to be aware of?  Listen to the broadcast live from the East West meeting in Cleveland as we pose that question to notable OD’s, Tom Quinn, Jerry Sherman, Marc Bloomenstein and Karla Zadnik.  Also joining us is Rick Cornett, the Executive Director of the Ohio Optometric Association talking about the ACA and John Hawley, VP from Optovue talking about their new iSca...

Special eyeglass lenses for use with digital devices?  Why not use PAL's or single vision lenses?  Hear the latest about lens designs and filters on this special show with guests from Essilor, Hoya and Zeiss.  If you think they all agree about the importance of filtering blue light, think again . . . and listen to the show - you'll be suprised!

GP Rockstar, Ed Bennett, OD, joins the show.  We talk about the resurgence of scleral lenses, great resources for new fitters, corneal reshaping and lots of other important topics.  Great information on this episode!

Live from Vision Expo West - Part 2! Ian Lane, OD, from Uprise talks about Meaning Use audit prepration and avoidance Andy Karp from Jobson discusses wearable technology Bob Main from Rochester optical talks about preparing for wearable tech in your practice Kevin Wheat, OD talks about how he uses Google Glass in his practice Alan Glazier, OD - the "Godfather" of optometric social media talks abou...

Broadcasting LIVE from the exhibit hall at Vision Expo West join our guests:   Dr. Matt Alpert talk about how he's using Google glass in his own practice Tom Castiglione, the president of Morel, discusses how smaller companies (and practices) can compete with huge ones and let's us know what's coming in frame styles from Europe Drs. Howard Purcell and Janelle Routheir from Essilor talk about new e...

Should you be outsourcing your billing and coding?  Learn when the time is right, the mechanics of doing so and the benefits of having someone handle this critically important task from outiside your office.  Also hear tips on avoiding and surviving audits as well as what the experts think are acceptable amounts of accounts receivables to have on your practice books.  Rob Marcella from CS Eye and...

UPP - Unilateral Pricing Policy - what exactly is it and what does it mean to your practice?  Join our special guest, Angel Alvarez, the CEO of ABB Optical Group as we dive into this important topic and take your calls!