Power Hour Optometry

Learn how to use manufacturer myopia management consumer campaigns to your practice's benefit. Jerry Warner and Melissa Kiewe from CooperVision discuss the company's latest strategy, and Gary weighs in on how it can help YOUR practice.

Dr. Joseph Allen is the host of Doctor Eye Health YouTube channel. This week, find out what inspired him, which is his most-watched topic, how he built his audience, and what advice he offers ODs about using YouTube.

Learn how a refocus on AMD can help improve outcomes and satisfaction for your patients and drive additional medical, optical and nutraceutical revenue for you practice. Guests Greg Jackson Ph. D, Chief Technology Officer, MacuLogix and Victoria Dzurinko OD, MBA, FAAO, Director of Professional Relations, MacuLogix, will discuss AMD updates in science and technology and talk about how you can creat...

In case you haven't heard, there is a new FTC contact lens rule. Dr. Michael Mayers, director of U.S. advocacy at Johnson & Johnson Vision , joins the show to tell you what has changed and what you need to do about it.

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of "not dabbling"; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to succeed. With the rapidly growing myopia epidemic, now is a great time to add this specialty to your practice.

Is another shutdown coming?  The number of COVID-19 infections is rising.  This week, hear more on: • Deciding if/when to close • How to communicate to patients • How to use learnings from the first shutdown to inform your actions now Find out more on this episode of the Power Hour.

Mike Neal from Build My Team joins the show this week to discuss hiring during COVID-19.  Find out what is the same...and what is different.

Tonight, find out more about the challenges and opportunities unique to young ODs. Drs. Justin Bazan, Will To, Kirk Kaupke, and John Nguyen dive into more!

ECP practices throughout the country are faced with increasing pressure to differentiate their business while delivering quality care. As new technologies and services emerge, innovative ECPs are leveraging both to enhance their patients' experience, deliver valuable services, and increase their revenues. Listen to this episode to hear from Pierre Bertrand, Neurolens; Dr. Michael Pier, Cognivue; J...

Find out more about Global Myopia Awareness Coalition, their Game On campaign, and how ODs can capitalize on new research data and get involved.  Matt Oerding, Dr. Millicent Knight, and Dr. Juan Carlos Aragón share exciting updates.   

Find out what's on the horizon for myopia management and how ODs can choose the best options for their patients and practices. CooperVision President, Dan McBride, weighs in on the state of myopia management in the U.S.

Tune in to this episode of The Power Hour and hear our best advice, tips and techniques to ensure that you can sustain your practice's viability for what experts agree, will be a long and bumpy road ahead. If you're busy now, that might just be because of pent up demand. If it is, what will happen in a few months? If you're not busy now, what can you do about it? What if there is a second COVID wa...

COVID-19 has rewritten the rules on practice valuations and growth. Is now the perfect time to think about expanding or consolidating your practice—or is it the worst time? Jamie Rosin helps to run Rosin Eyecare, a 31-location group in Chicago. He weighs in on what to look for in both situations and offers advice to ODs considering making a change.  

Reopeneyecare ,  a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched about a week ago and the response to the site has been overwhelmingly positive. The website features content specially curated by a taskforce of vision community leaders and is sponsored by The Vision Council. The site is intended to serve as a...

Dr. Lyndon Jones from the Centre for Ocular Research and Education (CORE) at the University of Waterloo weighs in on contact wear amid COVID-19. From a peer-reviewed paper to what patients what to know to resources for ODs, Dr. Jones has you covered.

Crisis counselor Lori Bran—and wife of Power Practice consultant Dr. Eric Bran—discusses coping mechanisms, battling fatigue and impatience, and addressing anxiety. Put your mental health on the front burner by joining us!  

A panel of experts discusses topics such as how to bring back staff and communicate to patients, how to address patient needs for convenience and safety, and more. Dr. David Holler, Dr. Robert Davis, and Erika Jurrens from ABB Optical Group weigh in.

What are you doing now to retain and engage your patients? Even while your practice is closed, others are going after your patients. This week, a panel of experts offers best practices for retaining patients during a crisis. Find out key steps to take for survival.

It seems that most practices did not get financial relief from the SBA. What happens now? Is it, "Game over?" Or, can you still re-open with a rapidly dwindling bank balance? Tune in to Power Hour with Power Practice consultant, Bethany Fishbein, OD, to discuss how to set up your "Practice 2.0 Business Plan."If you're like many of the thousands of ODs out there, this is an episode you literally ca...

Patient communication and online selling strategies with Brianna Rhue, OD, FAAO; and Tom Burke, ABB Optical CEO. What are you doing now to continue with patient engagement? What are the most important tasks for you to retain your patients? Are you setting goals for your staff for patient outreach? How are you balancing patient communication and convenience?

The COVID-19 crisis has doctors in a frenzy trying to keep their practice's viable while preparing to re-open at the same time.  The information overload nonstop and daunting and putting an execution plan in place seems like a Herculean task.  Listen to the next episode where we'll share strategies to get a realistic re-opening plan in place that any practice can use.

On our last two episodes, we heard thought provoking comments and strategies from leading industry experts.  In that spirit of collaboration, we will continue the dialogue and let our listeners, the doctors who will need to reopen - and do it right, quickly and profitably - help each other.  Our Power Hour staff is asking listeners to call in and share their best ideas and techniques for things th...

#Save2020Eyecare - Night #2   A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eye...

#Save2020EyeCare - Night #1 A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyeca...

Telehealth may be one tool to help your practice and patients get through the COVID-19 pandemic—and it will help the business side of the practice as well. Paul Karpecki, OD, joins the show to discuss the current state of telehealth solutions, best practices to use the technology, explaining it to patients and staff, and how to bill for it.