Positive. Business. Action.

Why do so many business owners struggle to delegate—even when they know they need to? In this episode, we break down the real reasons entrepreneurs hold onto tasks for too long and how effective delegation can completely transform your business, leadership, and personal freedom. From overcoming control issues to building systems your team can actually follow, this conversation is packed with pract...

Mastering Agritourism Event Marketing with Channing Muller How do you turn a farm event into an experience people can’t stop talking about—and can’t wait to come back to? In this episode, Channing Muller shares proven strategies for elevating your farm, festival, or agritourism business through smarter marketing, stronger branding, and unforgettable guest experiences. From creating pre-event buzz...

Unlocking Pricing Strategies in Agritourism with Maureen Ballatori What if the biggest opportunity in your agritourism business isn’t more visitors—but how you price your experience ? In this episode, Maureen Ballatori, CEO of Agency29, breaks down the psychology behind pricing and how farms and attractions can increase revenue, stand out, and create unforgettable guest experiences . From premium...

What’s the biggest risk in agritourism—and are you actually covered for it? In this episode, we sit down with Kim Ayers from Risk Services Levitt to break down the essential role of insurance and risk management in protecting your farm, your guests, and your business. From liability coverage to signage, vendor risks, and real-world claims, this conversation clears up common misconceptions and give...

Building Culture, Innovating Through Crisis, and Growing with Purpose | Ticket Spice What does it take to turn a family business into a thriving tech company—while building a culture people actually love being part of? In this episode, Eric Knopf and Shadi Hayek from TicketSpice share how they transformed their business through resilience, innovation, and a deep commitment to culture . From naviga...

Elevating Agritourism Through Experience, Food, and Innovation with Randy White What does it take to stand out in today’s agritourism and family entertainment industry ? In this episode, we sit down with Randy White of White Hutchinson Leisure and Learning Group to explore how attractions can evolve beyond traditional offerings into immersive, high-value experiences that attract and retain modern...

Building a Global Agritourism Business with Justin Woodruff | Sandy Creek Mining What does it take to grow a family-run agritourism business into a global operation spanning 32 countries ? In this episode, Justin Woodruff of Sandy Creek Mining Company shares how their family-built business has evolved over three decades through innovation, strategic placement, and a relentless focus on quality and...

What if your employees were your most powerful sales team—without ever sounding salesy? Great customer experiences rarely happen by accident. They happen through intentional training, clear systems, and empowered employees . In this episode, we explore how investing in employee training, scripting, and structured business processes can dramatically improve customer experience while increasing sale...

In this episode, Hugh McPherson sits down with Chris Roehm , a seasoned financial strategist specializing in retirement planning for small business owners and self-employed professionals. Chris has helped hundreds of entrepreneurs, farmers, and agritourism businesses maximize retirement savings, reduce tax liabilities, and create long-term wealth strategies tailored to their unique business struct...

What if real transformation didn’t come from big breakthroughs, but from small wins repeated every day? In this episode, Hugh and John explore how consistent daily habits — inspired by the idea of closing your activity rings — can drive meaningful change in both your personal life and your business. You’ll learn how small, disciplined actions build momentum, why patience matters more than perfecti...

Mastering Community Outreach: How to Tap Into Other People’s Audiences Want to grow your business without spending more on ads? In this episode, Hugh and John share practical strategies for expanding your reach by partnering with businesses that already serve your ideal customers. Learn how authentic collaborations can drive exponential growth, strengthen your local presence, and build lasting com...

Mastering Workforce Management: Insights from Hugh McPherson on Building Effective Employee Systems. Discover practical strategies for cultivating trust, streamlining training, and creating systems that empower employees to succeed. Hugh McPherson shares how to ownership, trust, and clear communication can transform your business operations. The importance of trusting employees until it hurts (&qu...

Join Hugh and Reuben as Jeff and Jordan Pierce share their journey from traditional farming to revolutionary farm amenities and business models. Discover how they turned bathroom frustrations into a profitable, scalable venture, and learn practical tips for farm diversification and innovation. The process of designing and scaling luxurious farm bathroom trailers How repurposing semi-trailers revol...

What if one small change to your ticketing, marketing, or hours could boost your farm’s revenue by double digits this season? Join us as we delve into the latest trends, data-driven strategies, and exciting new attractions shaping the future of agritourism. Whether you're looking to boost sales, enhance visitor experience, or introduce innovative activities, this episode provides practical ins...

In this episode, Hugh shares practical insights on how to use clarity, strategic planning, and margin management to boost farm business success in 2026. Discover how thoughtful calendar organization, event triage, and mindset shifts can transform your operational efficiency. Key Topics: The importance of seasonal clarity and how to align events with business goals Using a big calendar approach to...

In this conversation, Hugh and John discuss effective cross marketing strategies for businesses, emphasizing the importance of understanding customer perspectives and leveraging events to enhance customer engagement. They share practical techniques for cross marketing, the significance of channel switching in today's digital landscape, and how to simplify marketing efforts for better results....

In this conversation, John and Hugh discuss the often overlooked yet crucial aspect of finishing what you start in business and life. They explore the excitement of starting new projects, the challenges of maintaining momentum, and the importance of employee satisfaction and mastery. The discussion emphasizes the need for organization, planning, and the psychological benefits of completing tasks....

Join Hugh, Reuben, and John as they introduce themselves and provide a fun mic check episode to the ALL-NEW Positive. Business. Action. podcast. This episode lays the groundwork for the future of this light-hearted podcast, including expectations, introductions, and fun. Join us on YouTube, Instagram, Facebook, and TikTok @positive.business.action