Ponderings from the Perch

This show certainly gave us lots to ponder! Join CEO and Little Bird Momma, Priscilla McKinney, and the Former President of ESOMAR and Chair of the Board at Zappi, Dan Foreman, as they unpack a laundry list of questions about WTF is going on with market research right now? They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad a...

What is the difference between marketing and storytelling? While marketing is promoting your business, storytelling is a method for engaging your audience that takes longer, is more honest, and asks people to pause, take a minute and connect with your brand. Is there storytelling in marketing? Absolutely. It takes time. It takes effort. It takes vulnerability. Join Little Bird Momma and CEO, Prisc...

Chaos isn’t a word that usually makes us feel warm and fuzzy inside. It’s a word that maybe you flinch when you hear, or your stomach does a little flip. Who wants life to be filled with chaos and uncertainty anyways? Well, chaos is inevitable. It’s part of growth and change. Personally and professionally. CEO and Little Bird Momma, Priscilla McKinney, and Executive VP Ashley Le Blanc know a thing...

Digital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a part of the market today. Nobody uses a phonebook to find a business phone number, and your employees likely aren’t carrying around heavy three-ring binders anymore. To play ball— you’re going to have to step up to the plate: the digital transformation plate. In this episode of th...

Want a standing invitation to every party? Your wish is our command. Actually, it’s at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative resea...

No one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong wi...

With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effor...

Work faster. Work smarter. Work harder. Work more. These things are no longer the answer. Work has fundamentally changed, especially for knowledge workers, and the answer lies in working differently. Collaboration in the workplace is key.  Are you the kind of person who needs some data? Employees working for companies with effective internal and external collaboration initiatives are about 22% mor...

Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry. This episode features: Pravin Shekar of ESOMAR Aryn O'Donnell of Fieldwork Anne Stephenson of Exp...

When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying. CEO and Little Bird Momma Priscilla McKinney and Ben Dueck, President/Founder of Cantera Leadership and a Gallup certified CliftonStrengths coach, join forces to talk about the principles of leadership, leadership qualities, and a lau...

What sets apart one research company from another? Each company will actually give you the same answer— quality. As Inigo Montoya says, “You keep using that word. I do not think it means what you think it means.” We’re going to have to second that motion, Montoya. It’s inconceivable! Join Little Bird Momma Priscilla McKinney and Tony Cheevers, the Customer Success Officer with Researchscape Intern...

What do a Thanksgiving turkey and social media strategy have in common? If something is worth doing once in a big way, then you should pull it apart to use it again in different ways. Thanksgiving day turkey transforms into turkey sandwiches on Friday, and a turkey casserole on Saturday. A blog post becomes the script of a podcast episode, which turns into pull quotes for social media! Voila!  CEO...

So…you have this business. But are you curious about how you’ll find your way to what’s next? Does it involve a payout? Do you know your number? Oh, there is so much to talk about and Damon Pistulka joins us on the podcast today to address some of the pressing questions around prepping your business for growth and ultimately, a profitable exit.  What can you do to help ensure your business is read...

If your goals aren’t written down, they’re just hopes and dreams. Goals take strategy, and one of the best strategies on the market is SMART goals.  CEO and Little Bird Momma, Priscilla McKinney and Executive VP, Ashley Le Blanc talk shop about SMART goals and they break down S-M-A-R-T with cheerleader levels of exuberance. SMART goals is a system that is not only strategic but is repeatable. Nail...

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. We here at Little Bird Marketing are eager to share this episode of our other podcast, Digital Transformation Sucess, with our dear listeners here on Ponderings from the Perch. Join CEO and Little Bird Momma, Priscilla McKinney, and President...

Struggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with it? Know what it takes to write compelling content?  Curious what the pros know that keeps them producing on quality blogs?  Once upon a time, our CEO and Momma Bird and host of this podcast, Priscilla McKinney used to write every blog that left Little Bird Marketing. That is not...

CivicScience is pushing the boundaries to transcend traditional market research practices. Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research. Right now, you may find yourself asking, “What does transcending traditional market research actually...

Whether you have already written a book and don’t know how to break into the publishing world, or still have a book inside you and don’t want to go to a surgeon to have it surgically removed, this episode is for you. Meet Miles Rote, Author Strategist at Scribe Media. Miles, through Scribe Media, helps entrepreneurs, executives and experts write, publish and market their books. In this episode, ho...

You’re invited to sit down and pour yourself a glass of champagne as Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing has her favorite guest back on to talk shop. On the agenda today is a romp with Executive VP, Ashley Le Blanc around how to spend money to make money - on digital ads, that is.  Creating amazing targeted content plans with strategic SEO is a long term plan. Building...

Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about...

Lord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy?  In the third episode of Flight Patterns with Fieldwork, CEO and Momma Bird Priscilla McKinney talks with Fieldwork Webwork/Fieldwork Anywhere President Crystal Majik about the past, present and future of research. Crystal started with Fieldwork in 1998 and has worked in the Denver, Schaumburg and Network office...

Flight Patterns with Fieldwork continues! In this episode, Little Bird CEO and Momma Bird Priscilla McKinney and Fieldwork’s Vice President of Corporate Services Aryn O’Donnell discuss how Fieldwork cultivates and nurtures relationships with clients. Fieldwork is famous for its research venues - this is no surprise, because their facilities are 1. gorgeously and meticulously designed for in-person...

A rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader.  Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of...

Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting la...

It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We’re LIVE...