Ponderings from the Perch

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission...

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of ScaleHouse and consultant known for non-traditional...

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consu...

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at Greenbook, to the cockpit. Together, they pull ba...

“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?! Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America. Sasha is a strategic insights and design research leader, innovator, v...

The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies. This episode provides great conversation starters for your team about how you can get strategic, be mindful of first impressions and accurately...

LAYERS! Onions have layers. Languages have layers. You get it, they both have layers.  We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding! In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by fellow Spaniard Carlos Hevia, director of busine...

Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR) Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in the digital age. As experts in the field, we share o...

Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing! But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative. In this episode, Little Bird Marketing CEO Priscilla McKinney is join...

The A student’s worst nightmare… The teacher says, “Grab a partner, it's group project time!” Perhaps you think it a ruthless generalization to say the task of a group project often forces one student with the ability, drive, and support from home to do all the work. But this was Little Bird Marketing CEO Priscilla McKinney’s exact experience when her son came home from school one fateful day. New...

Whether you are a Sriracha, Tabasco or Cholula type of person— the secret sauce of great client relationships is guaranteed to be less spicy and less controversial. So what is the secret sauce? And who is the keeper of this said sauce? Mindset. Little Bird Marketing CEO Priscilla McKinney is joined by the President of Fieldwork Seattle, Adrien Whittemore, as they discuss the importance of client r...

Calling all snackers! We love a good snack here at the Nest! But have you heard of social snacking? Your mom called and was worried your snacking might ruin your meal, but she should be worried that social snacking can lead to disconnection.  Today, our CEO and Momma Bird, Priscilla McKinney, talks with Ryan Jenkins to discuss breaking the connection barriers in the workplace. As Wall Street Journ...

How does a global research company become the Obi-Wan Kenobi of the industry, providing a framework for the most difficult projects? What does a global research Jedi’s day-to-day reality look like? Today on Ponderings from the Perch, Stacey Weber, VP of Gazelle Global, shares her expert insight from over 20 years of experience in online and traditional research methods. Stacey’s expertise lies in...

An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building plan, keeping up with SEO changes and measuring s...

Why does a $300 million business with almost 6 decades of name recognition choose to rebrand? In this episode of Ponderings from the Perch, we have the pleasure of hearing from Isaac Rogers, the President of SAGO, previously Schlesinger Group. Isaac is a seasoned leader who has brought his extensive experience to the company where he is focused on driving change and new growth within the corporati...

Buyers, and their journeys, are rapidly changing. Before the pandemic, brands had more control over when consumers saw an ad or a product. Now, the script is flipped. The consumer carves a unique path to find a brand, product or service and they aren’t doing it like they have in the past.  The consumer is in control of WHERE they see your brand.  The consumer is in control of WHEN they see your br...

It was a dark and stormy Thursday. The small office, normally peaceful, was a flurry of anxious murmurs and frantic typing. Tony the intern had brought donuts, but who could eat at a time like this? There had been a disappearance. On tonight's episode of Palm Springs from the Purge, we dig deep to discover what dastardly fate has befallen the online presence of a well-established business. Was it...

While Adam Savage and Jamie Hyneman won’t be joining us, Little Bird Marketing CEO, Priscilla McKinney, rises to the challenge of being the official SEO MythBuster. People have pulled Priscilla aside on numerous occasions to ask her to confirm or deny SEO rumors and gossip. Enough people were asking. It was time for her to get talking. As always, she pulls back the curtain and starts from square o...

Hi, I’m Priscilla McKinney, CEO and Momma Bird here at Little Bird Marketing and I’m a St. Patrick’s Day birthday! Everyone wants to party on my birthday and have fun. I am a fun person - very outgoing and funny (if you agree, please call one of my kids and let them know). But people often think I am a people person. I’m really not. I’m a “my kind of people” person. What I mean by that is I like p...

It’s time to talk about the D-word.  Disruption. Angel Bellon, Senior Director of Insights and Cultural Intelligence at Paramount, joins Little Bird Marketing’s CEO, Priscilla McKinney, and divulges a deluge of facts, hacks, and insights around disruption and trend forecasting. It’s a drenching downpour of mindset-shifting expertise that will change YOUR game. The truth is that business cannot go...

Reality is reality and finances are finances. There’s a cost and a loss for not finding the right company or the right candidate at the right time. While there is a pendulum swing between when it is a company’s market or a candidate’s market, the pendulum's rate is accelerating— faster than it ever has oscillated before and if you’re not careful it can give you whiplash! Bob Ferro, Founder of the...

Uncomfortable, squirmy and guilty? Those are the common side effects when thinking about fundraising. But, fundraising isn’t a dirty word. Like any other business or entity right now, non-profits are facing a dilemma:  How do you break through the noise? How do you keep up your own resilience around messaging when it feels like it’s falling on deaf ears? We’re in an attention economy and translati...

So you want to be the top dog, or rather the top bird? How do you do that? It starts with breaking down the journey from Point A to Point B. Join Little Bird Marketing CEO, Priscilla McKinney as she guides you through organizing your marketing, proactive planning and mindset shifting needed to put your goals together T Since organized marketers are 674% more likely to report success and proactive...

At PFTP we’re always pulling back the curtain to reveal the wizards behind the wizardry. To that end, I’m always looking for industry leaders who are willing to share their expertise openly. They are willing to say, “it’s just us behind the curtain and this is how we make the magic.” Today we’re going to talk about all things at the crossroads of shopper insights, marketing and behavioral science....

We've looked at it from all market research from all the different sides on the Ponderings from the Perch Podcast. Why is private equity interested? Why are people looking more to research technology to solve problems? How are people developing their teams in order to deal with technology?  Join Little Bird Momma and CEO, Priscilla McKinney, as she chats with CEO and Founder of Hatch Tank, and VP...