PodSAM

Ski area leaders juggle two demanding roles: developing people and delivering projects. This session with the Class of 2025-26 Summit Series cohort dives into how mentors strike that balance — keeping teams motivated while hitting deadlines, shaping culture while driving results, and navigating the constant pull between personalities and priorities.  Mentors: John Melcher, CEO, Crystal Mountain, M...

In this episode, we explore how ski areas are using artificial intelligence to better understand performance, streamline reporting, and make more informed decisions across their operations. This conversation comes from SAM and Eternity’s Ski Resort AI Bootcamp session held in October 2025, where industry leaders gathered to share practical examples of how AI is being applied across resort operatio...

In this episode, we head to northern Michigan, where a late-season storm left one of the Midwest’s largest ski resorts encased in ice. The Highlands, part of Boyne Resorts, took the brunt of a March 2025 weather event so severe it shattered tree limbs like matchsticks, buried trails, and left parts of the property without power for weeks. What followed was a massive recovery effort—bolstered by gr...

Our recent SAM Huddle, Thinking Clearly in Uncertain Times, was recorded on April 21, 2025. With tensions around trade and cross-border relations rising, this conversation brought together industry and policy perspectives to delve into how these developments are reshaping the landscape for travel and resort operations throughout North America. This is episode two of our two-part series covering th...

Our recent SAM Huddle, Thinking Clearly in Uncertain Times, was recorded on April 21, 2025. The conversation brought ski industry leaders and policy experts together to unpack how current political dynamics—particularly U.S.–Canada relations and trade tensions—are affecting travel, tourism, and mountain resort operations across North America. This is episode one of our two-part series covering thi...

Feeling overwhelmed and underprepared can create self-limiting thoughts, low-performance, unmet expectations, higher stress, dissatisfaction, and even disillusionment. During this conversation from the fall with the Class of 2024-25 mentors and mentees, we dove into how to strengthen your own mental toughness and mindset to draw out higher performance from others. Looking for more? Read "Mastering...

When change seems to be all we do, how do we manage it to our advantage? Listen in to a conversation from the fall with the Class of 2024-25 mentors and mentees. Looking for more? Read "Change Management" from the January 2025 issue of SAM.   Mentors : Kim Jones, Vice President and General Counsel, WinSport Olympic Park, Calgary, Alberta Karl Kapucinski, Chief Executive Officer, California Mountai...

SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. This extended cut interview expands upon the "Meet Mike" article in SAM's January 2025 issue . 

During the 6th annual Summit Series leadership development program, six of our mentors and an expert voice discuss what it takes to balance the weight of the workforce and workplace on your shoulders, while striking a balance within yourself and your team. As we welcome mentee nominations for this year's Summit Series, we will be sharing those conversations on PodSAM.  Learn more about the Summit...

During the 6th annual Summit Series leadership development program, six of our mentors and an expert voice discuss how to build trust, communicate, and problem solve with your teams, with our group of mentees.  As we welcome mentee nominations for this year's Summit Series, we will be sharing those conversations on PodSAM. You can also find a recap in the pages of SAM Magazine's March 2024 issue ....

During our 6th annual Summit Series leadership development program, four of our mentors and an expert voice discuss a wide range of topics around leadership, like leadership styles, delegating, prioritizing tasks and more, with our group of mentees. As we welcome mentee nominations for this year's Summit Series, we will be sharing those conversations on PodSAM. You can also find recaps in the page...

Mary Walsh, writer, announcer, and longtime Snowboarder Magazine staff editor joined Parker Bohon, host of The Blade Dive Podcast, in a discussion with industry icons looking at how far we’ve come in the last 20 years and what’s next for the freestyle terrain park world. Topics covered include: - Where We’ve Come From: Origins and History of the Terrain Park; Evolution of the Park Department - Tec...

Just as the menu of summer activities, programs and events varies between operations, so do the goals and metrics that measure success. Being profitable is an important metric but it creates complexities. Listen on as we learn how 10 resorts across North America define what success looks like. This podcast is from a session presented at SAM's Summer Ops Camp, September 11, 2023.

Steve Nilsen, more commonly known as Stix, is a legendary brand marketer, having worked with brands such as PBR, Red Bull, and now he serves as the VP of Cult Indoctrination at Liquid Death Mountain Water. If you're not familiar with Liquid Death, they've taken water to a whole new level with an insanely creative approach to their brand. In May of 2023, Stix joined the SAM team at Timberline, Mt....

This two-part discussion will cover how organizations move beyond setbacks to grow through challenges and how to be a place where people thrive. Let's face it, we are all a bit stressed and burnt out after a couple of years of facing serious challenges, both professionally and personally.  Part 2: Finding courage, confidence, and scaling resilience to be sustainable for individuals, teams, and org...

This two-part discussion covers how organizations move beyond setbacks to grow through challenges and how to be a place where people thrive. Part one defines resilience, what we're doing wrong, and stress triggers.   Learn more about SAM's Summit Series at www.saminfo.com/the-summit-series  

Sustainability encompasses so much more than going “green.” The growth of sustainability specialist positions at mountain resorts and beyond has us asking, “What does it really mean to be a sustainable business?” We’ve gathered a group of sustainability leaders to hear about how they approach sustainability, the results of their current efforts, and future plans. Join us as we share stories and ac...

This PodSAM is a must-listen for any leader or future leader in the industry. Tune in to the second topic in our Summit Series Leadership forum where we gather top industry leaders and 10 emerging leaders to discuss approaches to "Values-Driven Leadership." "We can't operate without the team. We can't accomplish any of our business goals or initiatives without the team in place to do it. And so, i...

SAM sat down with Sierra-at-Tahoe GM John Rice to reflect on the remediation and reopening process after the Caldor Fire blazed through 16 months ago. While the work is far from done, Sierra-at-Tahoe’s recovery efforts offer valuable lessons in environmental and social resilience.

This PodSAM is a must listen for any leader or future leader in the industry. Tune in to the first topic in our Summit Series Leadership forum where we gather top industry leaders and 10 emerging leaders to discuss approaches to "Community Relations and Key Stakeholder Engagement." "It's now the highest priority of our organization" -David Norden, CEO Taos Ski Valley, NM "I don't think you can be...

When Mountain High and Dodge Ridge owner, Karl Kapuscinski purchased China Peak Mountain Resort from owner Tim Cohee on Dec. 8, 2022, it brought together two industry innovators, each with 40 years of experience, and the promise of a new small-scale resort group eager to carve out its own niche in the Epic and Ikon dominated California market. Listen up to hear what they have planned.  

A ski area general manager, a mid-level manager, a ski patroller, and an industry newcomer walk into...a room full of 450 people. Origin stories unfold. SAM editor Dave Meeker leads this panel discussion at the 2022 PNSAA  Mountain Works Conference with Greg Pack, Cody Howe, Hannah Besso, and Megan Keating, who talk about their career paths in the U.S. ski industry. Enjoy this collaboration episod...

Molly Kawahata, a former advisor for energy and climate change at the Obama White House, chats with SAM associate editor Sarah Wojcik about the fossil fuel funded myth of the personal “carbon footprint,” the problem with climate shaming, and why it’s time to focus on systemic climate action. With a focus on the power of climate advocacy, Kawahata talks about ways to frame climate change when speak...

We gathered a panel of experts at our 2022 Summer Ops Camp in Tremblant to discuss best practices for attracting customers to resort summer activities. From the best mix of attractions to the right narrative, this discussion is full of important nuggets of information that will help four-season business thrive. This pod is supported by The Trekking Group. thetrekkinggroup.com Support SAM Magazine...

Spring is fast approaching in many parts of the country, but before we put this winter to bed, let’s unpack this season and look ahead to the next one.  On this episode we brought together industry leaders to reflect on the past year and share projections for the next one. Was the success of this past season a fluke facilitated by pent up revenge travel demand and can the industry sustain this mod...