PodCraft by Alitu: Honing the Craft of Podcasting

This is Series 4 of PodCraft, where I’m exploring planning and presenting your Podcasting content. It’s time to concentrate on the message! In this episode we’re starting the content planning process with first principles: what does your podcast do? This is going right back to basics and defining our Podcast, including our who we’re speaking to (our […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 20 In the final episode of the series, I’m talking monetisation. Now, before you start telling me off for using a dirty word, I think it’s pretty reasonable to think about getting something back from the effort you put into Podcasting. This is all dependent on giving huge value to […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 19 In this, the penultimate episode of PodCraft, we’re talking communities. The creation of a community has to be one of the main goals of any podcast, and to give it a real home on your website adds so much more value to that community. Today I’ll talk about the […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 18 In this episode we’re exploring the concept of 404 error pages. A 404 error occurs when someone tries to visit a page on your site that doesn’t exist. This might be because they’ve used the wrong address, or because they’re trying to find an old page which has since […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 17 Today we’re looking at security – not the most sexy of subjects, but vital if you want to run a good Podcasting website long term, and particularly if you want to make a living from it. WordPress itself is not an insecure platform, but it’s massive popularity makes it […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 16 Today on PodCraft we’re exploring the brilliant SpeakPipe. SpeakPipe is a tool which allows you to set up a voicemail system for your listeners, allowing them to leave audio messages directly on your website. As I’ll discuss on the episode, this can lead to huge engagement with your listeners, turning […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 15 In this episode we’re finally tackling the elephant in the room – social networking. It’s a rare person indeed who’s not involved, at all, in social media, and used well, it can be a huge driver of listeners for your podcast. In this episode I’m looking at one of […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 14 In this episode we’re delving deep into the idea of monetisation for the first time, and that’s in the form of affiliate marketing. During the episode I talk a little about starting out in affiliate marketing and how it can be used well to monetise a podcast. I’ll also […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 13 In this episode, we’re expanding on the email list work we’ve done over the past few days. We’ve already looked at the basics, now lets see how we can get our optin rates skyrocketing with an attention grabbing optin box. I’ve got a tool for you today which will […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 12 In this episode we’re talking mailing lists. If you’ve investigated online marketing at all in the past, then no doubt you’ve come across the concept of mailing lists. If not, then you’re about to discover one of the most important aspects of growing a great audience on the web, […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 11 In the 11th episode of series 3 we’re talking calls to action. A call to action is an element of any page on the web that tries to convince a user to do a certain thing. This might be to buy a product, or to sign up to a […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 10 In this episode we’re finishing up the week with a quick and easy one; a plugin called List Category Posts. This plugin allows us to create lists of our podcast episodes really easily by category or tag. This means you can guide the user around your podcasting content really […] Support the show

The PodCraft Podcast: Series 3, Episode 9 In this episode we’re starting to build out the ways we enable listeners to get in touch with us. The first and most obvious is the humble contact form. We’ll have a look at two of the best contact form plugins out there, one free and one paid, […] Support the show

The PodCraft Podcast: Series 3, Episode 8 Our topic for this episode is Analytics and SEO. I’ll have a look at optimising your show notes pages to help them, and your site in general, appear more prominently in the search results. We’ll look at an SEO plugin that really helps with this in mind, and an […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 7 In this episode I’m looking at the all-important subscribe links. These are aimed at converting passing visitors into long term subscribers, and are often forgotten about in the blind rush to concentrate on iTunes traffic. Well, I can tell you it’s just as important to look after your […] Support the show

The PodCraft Podcast: Series 3, Episode 6 This week, we’re on to enhancements. We’ll talk about the extra tools that you can add to your Podcasting website that will really help to entrance your audience, and keep them coming back for more. The first of these is a vital tool called Pretty Link: it allows you […] Support the show

The PodCraft Podcast: Series 3, Episode 5 Navigation is, I think, one of the most underthought aspects of many people’s WordPress Podcasting websites. It’s understandable – WordPress does a lot of it for you, automatically adding pages to the menu bar, and allowing a generic category box down the side. In this episode I talk about […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 4 WordPress is one of the best bits of web software out there, but out of the box it doesn’t look good… The default themes are clean, but plain, and if you want to stand out AND offer a good user experience, then you need a theme. In this episode […] Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 3 WordPress is a great system for getting your content out into the world, and, even in it’s basic form, it can do many of the things we need as podcasters. One place in where it’s lacking, however, is RSS feeds – that’s the specially coded page which allows people […] Support the show

The PodCraft Podcast: Series 3, Episode 2 In this episode we’re looking at installing WordPress. WordPress is the software that we’ll be using to run our podcasting website and, luckily for us, our hosting package makes it really easy to get it up and running. Listen to the episode to find out how to use cPanel […] Support the show

The PodCraft Podcast: Series 3, Episode 1 In the first episode of Series 3 we’re looking at the reasons for owning your own Podcasting space. This means having your very own domain and hosting account on which you can run a website of your own. The big thing here is that aforementioned Ownership, and the control […] Support the show (https://pod.academy)

Welcome to the start of Series 3! In this episode I give an introduction to the series, and talk about what we’re going to cover over the coming 20 episodes. The series will be delivered every weekday of November, covering 20 Steps to creating a Peerless Podcasting Website. By the end of this month you’ll […] Support the show (https://pod.academy)

In this episode I’m introducing the topic and format of the next series of PodCraft, and it’s something a little different. Next, I’m including an interview I did with the Boagworld guys a few months ago talking about the Podcast Host. If you’re interested in a little more detail on the business, then this is […] Support the show (https://pod.academy)

It’s time for an in-between-isode, otherwise known as an interruption to normal programming! If you’ve been listening long, you’ll know Series 2 is all about Podcasting equipment, taking you through the audio chain from start to finish. Well, this is a little break from the techie chat, and instead a conversation with the founder of […] Support the show (https://pod.academy)